Vanessa Wan Email and Phone Number

• Designed e-marketing campaigns for “618 Shopping Festival” with a whole-portfolio strategy including all sub-brands in the Coca-Cola Company; Led the negotiations with customers and the execution of each campaign; GMV achieved 4 times higher than the 618 Festival last year• Assisted to build up the E-commerce strategies for 2020; led the research study of one of the four pillars on E-commerce• Actively analyzed consumer persona and shopping behavior leveraging tools such as Brand Data Bank, Shu Fang empowered by Alibaba and JD

• Led the initial launch of Hi-C series products including lemon tea, chrysant. tea, and soymilk in Guangdong market, which is the most successful new product in Coca-Cola system in recent years, sales volume achieved 1.5 mm unit cases within 3 months • Designed product positioning, marketing strategy, the OBPPC strategy, key visuals, and social communication strategy for Hi-C brand • Conducted routine business analysis on sales performance, execution, revenue growth management, and channel development for Guangdong, Guangxi, and Hainan market, of which contributes over 20% of China total business

• Increased the cost estimation and cost control efficiency of a well-known Chinese real estate development company by over 50% through developing a customized online target cost calculation and benchmark platform• Streamlined the 5 main functionalities of the digital platform after carefully analyzing the system requirements of the clients• Proposed the design and planning schemes for individual subsystems by doing comprehensive benchmark analysis

A member of Undergraduate Student Teaching Fellow, teaching ECO2121 Basic Statistics.