• Promote New Zealand food and beverage companies (primarily wine) in mainland China by educating trade, media and consumers through various projects;• Develop social media and communications planning strategy and support the maintenance and improvement of social media platforms;• Work on NZ wine e-Commerce platforms by building traffic and increasing sales, and online digital marketing;• Coordinate media/KOL/buyers' trip to NZ with onshore team;• Work with external partners on wine education programmes;• Liaise with BDMs, Customers, Customer Managers, New Zealand Winegrowers, and key stakeholders and encourage collaboration across groups;• Proactively engage trade and media and develop key connections, introductions, and provide market intelligence across the NZTE team to help New Zealand companies export to China market

During the secondment period, my role is to deliver all China-related projects for New Zealand Winegrowers, and to develop and support the growth of the New Zealand Wine brands in China.

Marketing, events, social media

Interviews; features planning and writing; events organization; social media

Collaborate with account team to develop concepts, strategies and tactics for PR campaigns;Prepare PR proposal and budget for projects;Develop and execute projects in a timely manner;Media content development and media relationship management

Cover a range of areas (e.g., news, sports, business, education, healthcare and lifestyle) as a reporter for local dailies in the Netherlands;Provide coverage in English and Chinese for Chinese print, online and TV media