Strategic Partnerships= internal marketing agency who developed & executed cross-channel marketing programs for clients/partners looking to engage with customers of Motherhood Maternity, A Pea in the Pod, Sur la Table, Martha Stewart, BCBG & others-Spearheaded cross-channel marketing programs for multiple brands (with high-profile clients/partners in life sciences, pharma, pediatric nutrition, etc.), enhancing visibility & reach-Analyzed and prioritized client/partner opportunities to align with strategic objectives-Developed and executed strategies to expand assets and launch new initiatives, contributing to overall business growth across multiple brands; also researched & aided in BD prospecting-Effectively managed client/partner, vendor and agency relationships, optimizing profitability and cost-efficiencies / higher EBITDA contribution

-Successfully transitioned and expanded client/partner responsibilities post-acquisition, increasing client/partner value and operational efficiency-Led the integration of marketing assets and campaigns across multiple brands, ensuring alignment with overall business goals

-Cultivated and maintained strong relationships with our largest client/partner brands, enhancing engagement and continuously optimized campaign performance. -Managed financial recognition documentation for a ~$16MM revenue stream, ensuring accuracy-Delivered on client/partner needs through work with cross-functional teams to ensure proper placement, schedules and execution of all contracted assets; with budget-awareness-Utilized data-driven insights to report on program performance and recommend strategic adjustments to clients/partners-Researched and provided analysis to management on new and emerging marketing trends

Medical/Healthcare Provider Billing Services-Managed client accounts for OSS Health, keeping them up-to-date through follow-up and denial management for insurance claims, while achieving high customer satisfaction to incoming/outgoing billing-related called and contributing to a $5MM/month profit goal-Within one year, was able to bring two insurance groups up to current week of denials with only 1% of accounts unworked

In-House Advertising Agency & AOR for $1.4B Mall Property REIT (38 malls in portfolio)-Provided a high level of account management as primary liaison for 10 mall client Marketing Departments and internal creative/media staff, developing creative briefs and executing shared integrated promotional campaigns within budget.-Led a multi-departmental, out-of-the-box direct mail strategy saving a redevelopment property $12K. Used ESRI tapestry segmentations and a US postal service platform to create a self-made, highly targeted mailing list.-Managed and successfully trained our Media Buyer in a secondary Account Executive role improving team efficiency and capacity

Traditional Advertising Agency with a focus on Gaming Clients-Managed comprehensive advertising campaigns/budgets as AOR for high-profile gaming clients-Focused on effective brand promotion across various channels such as direct mail, promos/events collateral, print, outdoor, radio, television, digital and online within a high-volume atmosphere. -Reconciled $10K in unaccounted for client bills within first month of work-Restructured team SOPs to improve efficiency and exceed client expectations

Wrote monthly columns focused on living/eating green and reviewed local Philly music talents.

Assisted with construction, proofing and editing of grant proposals for funding and proofed/edited other printed and online marketing materials.

Boutique Creative Advertising Agency with variety of clients including Crozer-Keystone Health System & Wildwoods Tourism and Convention Center (AOR)-Primary Account Executive contact between client and agency-Researched and collaborated with CEO to build client campaign plans and purchase media space-Prepared layout and completed production of proposal books for new business prospects-Managed and assisted in hiring two interns