Digital Engagement Manager
Woodbine
Digital Responsibilities• Developed social media strategies on behalf of Woodbine and clients• Executed daily digital engagement (messaging, monitoring, building social promotions, reporting, etc.) on behalf of Woodbine and clients• Built and executed AdWords campaigns (strategy, copywriting, campaign setup, reporting, and ongoing collaboration with the account/search team) on behalf of Woodbine and clients• Acted as managing editor and primary contributor to both Revitalize Your Asterisk and Making Mom Happy (Woodbine's respective agency and niche-focused blogs)• Managed the evolution of Woodbine's website and digital projects for partners• Supported the creation and adoption of digital best practices, tools and resources• Attended relevant events, conferences and webinars that will educate the agencyMarketing/PR Responsibilities• Built and executed public relations strategies for Woodbine and clients (media relations, wire distributions, op-eds, influencer relationship building, event planning, etc.)• Collaborated on and assisted the presentation of new business pitches and client proposalsAccount Responsibilities• Acted as primary daily contact for assigned accounts and managed all associated ongoing projects• Worked directly with creative and strategic team members to ensure that each account is progressing towards its goals, on time and on budget• Prepared weekly, bi-weekly and monthly agendas, status calls and reports• Managed estimating, billing and the distribution of agency hours dictated by monthly retainers• Advised on administrative procedures and best practices• Identified, trained and managed interns and/or permanent staffClients Served• Anthos (The Dig.Drop.Done Foundation), iBulb, Ekornes, Lowes Foods/JustSave, Kobalt, Fruit of the Loom/JERZEES, the Brunswick County Tourism Development Authority, the High Point Convention & Visitors Bureau, S&N Communications, The Carolinas Agency Experience (4A's Carolinas Council)