As the General Manager for Precision at Matter, I serve this extraordinary division's development and growth. I ensure we meet our cultural, creative and financial goals month after month, year after year. And I work to provide my team with all the resources they need to be successful, both as individual professionals and service providers.

• Design and direct the execution of public relations programs on behalf of clients for the Precision group, including: determination of goals, timelines and metrics for measurement; management of client relationships, team members, overall PR strategy and billing; leveraging of targeted media relationships for meaningful, ongoing coverage; drafting and distribution of press releases, media alerts, media pitches and editorial content; vetting/engaging of influencers and brand ambassadors; structuring event attendance for media opportunities• Coordinate services from Matter's in-house divisions, including Digital Marketing, Video Production, Design and SEO/SEM, to produce integrated campaigns and programs• Drive new business and collaborative opportunities that support companies/organizations with stories that should be heard• Establish improved policies and practices, educate peers, and mentor junior team members and agency partnersProactive Projects• Developer and manager of Matter's Open Door program• Developer of Matter's PR 101 Primer and corresponding presentations• Developer of internal and external education programsClients Served• HomeX & GEM Plumbing & Heating• Evenflo• MixComm• RapidMiner• Wellframe• RIHUB• DxO Labs• OZ: Digital Consulting Wizards• Nature Nate's Honey Company• Fortify• Verity Studios• Omnigo Software• Yieldify• Photo Butler • Qorvo, Inc.• Sappi North America

• Design and manage the execution of public relations programs on behalf of clients for the Precision group, including: determination of goals, timelines and metrics for measurement; management of client relationships, team members, overall PR strategy and billing; leveraging of targeted media relationships for meaningful, ongoing coverage; drafting and distribution of press releases, media alerts, media pitches and editorial content; vetting/engaging of influencers and brand ambassadors; structuring event attendance for media opportunitiesProactive Projects• Developer and manager of Matter's Open Door program• Developer of Matter's PR 101 Primer and corresponding presentations• Developer of internal and external education programsClients Served• The REC Foundation & VEX Robotics (VEX Worlds)• Project Bread / The Walk for Hunger• Nature Nate's Honey Company• Verity Studios• Omnigo Software• Yieldify• Moltin• Photo Butler • IOTAS• Netra• Qorvo, Inc.• Sappi North America• Datacolor• Fotodiox Pro, Inc.

• Lead the execution of public relations programs on behalf of clients for the Precision group, including: management of client relationships, team members and overall PR strategy; leveraging targeted media relationships for meaningful, ongoing coverage; drafting and distribution of press releases, media alerts, media pitches and editorial content; vetting/engaging influencers and brand ambassadors; structuring event attendance for media opportunitiesClients Served• Sappi North America• Qorvo, Inc.• Panda Security• Curio Design• Fotodiox Pro, Inc.• DxO Labs• ExpoImaging, Inc.• Spider Holster• Triggertrap• Unified Color Technologies• ADVA Soft• Zenfolio/Photographer Central• BioPop• Madico Window Films

Digital Responsibilities• Developed social media strategies on behalf of Woodbine and clients• Executed daily digital engagement (messaging, monitoring, building social promotions, reporting, etc.) on behalf of Woodbine and clients• Built and executed AdWords campaigns (strategy, copywriting, campaign setup, reporting, and ongoing collaboration with the account/search team) on behalf of Woodbine and clients• Acted as managing editor and primary contributor to both Revitalize Your Asterisk and Making Mom Happy (Woodbine's respective agency and niche-focused blogs)• Managed the evolution of Woodbine's website and digital projects for partners• Supported the creation and adoption of digital best practices, tools and resources• Attended relevant events, conferences and webinars that will educate the agencyMarketing/PR Responsibilities• Built and executed public relations strategies for Woodbine and clients (media relations, wire distributions, op-eds, influencer relationship building, event planning, etc.)• Collaborated on and assisted the presentation of new business pitches and client proposalsAccount Responsibilities• Acted as primary daily contact for assigned accounts and managed all associated ongoing projects• Worked directly with creative and strategic team members to ensure that each account is progressing towards its goals, on time and on budget• Prepared weekly, bi-weekly and monthly agendas, status calls and reports• Managed estimating, billing and the distribution of agency hours dictated by monthly retainers• Advised on administrative procedures and best practices• Identified, trained and managed interns and/or permanent staffClients Served• Anthos (The Dig.Drop.Done Foundation), iBulb, Ekornes, Lowes Foods/JustSave, Kobalt, Fruit of the Loom/JERZEES, the Brunswick County Tourism Development Authority, the High Point Convention & Visitors Bureau, S&N Communications, The Carolinas Agency Experience (4A's Carolinas Council)

Social Engagement Responsibilities• Prepare and execute social media strategies, including platform development, editorial planning, proactive monitoring and content management• Manage Woodbine's social media presences, including editorial planning, proactive monitoring and content management• Advise clients and team members on new social developments and best practicesTraditional Communications Responsibilities• Perform public relations tasks for in-house initiatives and client announcementsNew Business Development Responsibilities• Collaborate on in-house marketing and new business initiatives

Account Responsibilities• Provide project management and account services to the African Leaders Malaria Alliance, the Center for Creative Leadership, Winston-Salem Industries for the Blind, Bell House of Greensboro, the Blue Ridge Parkway Foundation, the Kate B. Reynolds Charitable Trust, Randolph Hospital, The Winston-Salem Foundation and SanStone Health & RehabilitationBusiness Development Responsibilities• Collaborate on the management and evolution of the M Creative brand• Provide project management services to in-house marketing and new business initiativesSocial Engagement Responsibilities• Prepare social engagement materials, including multi-phase social engagement strategies, social media policies, platform-specific guidelines and social content calendars• Provide ongoing consultative support to accounts entering the social media space or utilizing social engagement strategies• Manage M Creative's social media presences and direct blog developmentCommunications Responsibilities• Perform public relations tasks for in-house and client developments, including drafting and editing press releases and conducting media outreach to facilitate coverage• Represent M Creative at Internet Summit, ConvergeSouth, GSO Tweetups and other local networking events

• Assisted CVS/pharmacy Photo Center, Lowepro, Camera Bits, algoriddim, Secured Network Services, PURVIS Systems, Vertus and O’Reilly Digital Media accounts • Educated and informed Providence staff about social media trends, practices and techniques • Prepared social media plans and recommendations for various accounts, as needed • Built and maintained social media pages for Lowepro and O’Reilly Digital Media• Conducted daily outreach to facilitate coverage of client products, services and events • Drafted and edited press releases, client-contributed content and other collateral• Assisted in identifying and pitching potential clients • Represented clients at 2008 and 2009 Photo District News Photoplus Expo • Represented Matter Communications at Providence Geeks, Pecha Kucha and other local networking events

• Assisted Lowepro, Vertus, and PURVIS Systems accounts • Conducted daily outreach to facilitate coverage of client products, services and events • Drafted and edited press releases, client-contributed content and other collateral• Represented clients at 2007 Photo Plus Expo

• Composed, edited, and distributed press kits and releases for multiple events • Acted as primary press contact for Providence Sound Session '05

• Developed marketing strategies to target influencers within the Providence community • Assisted the implementation of daily marketing tasks, including community and theater events

• Composed, edited, and distributed press kits and releases for multiple initiatives