Vanessa Taylor Email & Phone Number

Boston, Massachusetts, US

As the General Manager for Precision at Matter, I serve this extraordinary division's development and growth. I ensure we meet our cultural, creative and financial goals month after month, year after year. And I work to provide my team with all the resources they need to be successful, both as individual professionals and service providers.

Boston, Massachusetts, US

Boston, Massachusetts, US

• Design and direct the execution of public relations programs on behalf of clients for the Precision group, including: determination of goals, timelines and metrics for measurement; management of client relationships.
• Coordinate services from Matter's in-house divisions, including Digital Marketing, Video Production, Design and SEO/SEM, to produce integrated campaigns and programs
• Drive new business and collaborative opportunities that support companies/organizations with stories that should be heard
• Establish improved policies and practices, educate peers, and mentor junior team members and agency partnersProactive Projects
• Developer and manager of Matter's Open Door program
• Developer of Matter's PR 101 Primer and corresponding presentations

Boston, Massachusetts, US

• Design and manage the execution of public relations programs on behalf of clients for the Precision group, including: determination of goals, timelines and metrics for measurement; management of client relationships.
• Developer and manager of Matter's Open Door program
• Developer of Matter's PR 101 Primer and corresponding presentations
• Developer of internal and external education programsClients Served
• The REC Foundation & VEX Robotics (VEX Worlds)
• Project Bread / The Walk for Hunger

Boston, Massachusetts, US

• Lead the execution of public relations programs on behalf of clients for the Precision group, including: management of client relationships, team members and overall PR strategy; leveraging targeted media relationships.
• Sappi North America
• Qorvo, Inc.
• Panda Security
• Curio Design
• Fotodiox Pro, Inc.

• Digital Responsibilities
• Developed social media strategies on behalf of Woodbine and clients
• Executed daily digital engagement (messaging, monitoring, building social promotions, reporting, etc.) on behalf of Woodbine and clients
• Built and executed AdWords campaigns (strategy, copywriting, campaign setup, reporting, and ongoing collaboration with the account/search team) on behalf of Woodbine and clients
• Acted as managing editor and primary contributor to both Revitalize Your Asterisk and Making Mom Happy (Woodbine's respective agency and niche-focused blogs)
• Managed the evolution of Woodbine's website and digital projects for partners

• Social Engagement Responsibilities
• Prepare and execute social media strategies, including platform development, editorial planning, proactive monitoring and content management
• Manage Woodbine's social media presences, including editorial planning, proactive monitoring and content management
• Advise clients and team members on new social developments and best practicesTraditional Communications Responsibilities
• Perform public relations tasks for in-house initiatives and client announcementsNew Business Development Responsibilities
• Collaborate on in-house marketing and new business initiatives

Winston-Salem, NC, US

• Account Responsibilities
• Provide project management and account services to the African Leaders Malaria Alliance, the Center for Creative Leadership, Winston-Salem Industries for the Blind, Bell House of Greensboro, the Blue Ridge Parkway.
• Collaborate on the management and evolution of the M Creative brand
• Provide project management services to in-house marketing and new business initiativesSocial Engagement Responsibilities
• Prepare social engagement materials, including multi-phase social engagement strategies, social media policies, platform-specific guidelines and social content calendars
• Provide ongoing consultative support to accounts entering the social media space or utilizing social engagement strategies

Boston, Massachusetts, US

• Assisted CVS/pharmacy Photo Center, Lowepro, Camera Bits, algoriddim, Secured Network Services, PURVIS Systems, Vertus and O’Reilly Digital Media accounts
• Educated and informed Providence staff about social media trends, practices and techniques
• Prepared social media plans and recommendations for various accounts, as needed
• Built and maintained social media pages for Lowepro and O’Reilly Digital Media
• Conducted daily outreach to facilitate coverage of client products, services and events
• Drafted and edited press releases, client-contributed content and other collateral

Boston, Massachusetts, US

• Assisted Lowepro, Vertus, and PURVIS Systems accounts
• Conducted daily outreach to facilitate coverage of client products, services and events
• Drafted and edited press releases, client-contributed content and other collateral
• Represented clients at 2007 Photo Plus Expo

• Composed, edited, and distributed press kits and releases for multiple events
• Acted as primary press contact for Providence Sound Session '05

Providence, RI, US

• Developed marketing strategies to target influencers within the Providence community
• Assisted the implementation of daily marketing tasks, including community and theater events

Providence, RI, US

• Composed, edited, and distributed press kits and releases for multiple initiatives

Bs Integrated Marketing Communications, Marketing, Public Relations

Education record