Vanessa Broekelschen Email & Phone Number

Chicago, Illinois, United States

RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel. Founded in 2012.

Chicago, Illinois, United States

• Managed $140M client portfolio in large customer sales (key apparel, musical instruments and flower delivery clients)
• Developed VP and C-level relationships while managing external and internal stakeholders
• Achieved +53% growth ($41M) over 2 years (+28% 2021, +23% 2022) by building partnerships, sharing insights, addressing business challenges, and competitive selling
• Organized first full-day C-Suite Executive Summit for key retail client, bringing in and preparing the appropriate speakers, to drive cross-functional measurement and tech + cloud adoption for growth
• Drove digital transformation by partnering with internal and external stakeholders to drive adoption across full funnel suite of products, advanced analytics, programmatic, & cloud for cross platform insights and.
• Delivered Joint Business Plans rooted in client business objectives with C-level and full org agreement

Greater Chicago Area

• Managed $55M annualized portfolio, driving 30% ($17M) annualized growth across brands, developing executive level partnerships and delivered Joint Business Plans rooted in client business objectives
• Drove sustained revenue growth for clients: +26% YoY for mattress client in 2019, +68% YoY growth in YouTube for CPG client (largest Q4’19 spender across vertical), and +52% eComm revenue growth
• Led initiative for client to build a brand digital team and shift TV to YouTube, resulting in increased brand metrics +17% YoY, adoption of non-brand search, and continued shift to digital & CTV with +67% YoY ($10.7M)
• Transformed client's eComm strategy with CEO, shifting focus to growth and competitive SOV resulting in +243% growth, +52% eComm revenue, and increased direct channel’s share of sales from 8% to 13%
• United siloed client orgs, eComm + Brand, and agencies to drive marketing maturity and measurement
• Drove significant growth and adoption of YouTube across CPG client, shifting SOW from traditional to digital by scaling YouTube education and hosting a YouTube Webinar with 136 live attendees

San Francisco Bay Area

• Managed $110M annualized portfolio and established relationships with client VP and C-level executives
• Transformed key client’s digital business and Google relationship. Successfully shifted from manual bidding to 96% tROAS adoption with GA imports + DDA: leading to 86% incremental investment, 98% more leads, and $6M.
• Renegotiated Display & Video Deal and facilitated global business management through a centralized "One Google" approach. Successfully onboarded client's businesses onto DV360 & SA360 programmatic platforms
• Grew client's business by 69% YoY in 2017 through data sharing and implementing the fractional conversion alpha for attribution (first adopter at Google). Conducted automation test leading to +14% spend/conversions
• Through trusted partnerships, influenced clients to grow and expand their businesses into newly identified opportune market categories, as well as grow their teams through new hires

Hamburg Area, Germany

• 6 Month rotation working in the Hamburg, Germany office as an Industry Manager (specifically recruited for this role) - offered full time role at close of rotation (declined and chose to return to team in US)
• Provided comprehensive support for €32M annualized portfolio for Germany’s LCS Insurance vertical, in German (team was down 2 AEs)
• Generated first YouTube brand investment of €750k (including €500k homepage takeover) and search automation adoption by driving new C-level engagements across key client
• Closed first programmatic contract/deal with client, €500k initial opportunity
• Transformed team morale and dynamics according to feedback from Google Head of Industry
• Improved working dynamic between in-country AEs and AMs in Dublin, leading to increased morale

San Francisco Bay Area

• Developed, defined and built out a new brand role, identifying brand needs/opportunities for the vertical. This role led to the creation of the Video Account Executive role across Google.
• Managed partnerships with Fullscreen, Awesomeness TV, StyleHaul, The Whistle, Milk Studios, etc. to bring proactive opportunities to CE, resulting in $1M engagement with 3 MCNs for Q4 brand initiatives
• Sourced custom brand integration and sponsorship opportunities for CE such as NFL, SXSW, RTX, E3,Roosterteeth & Screwattack, gaming and sports packages, and supported AEs in pitching to major clients
• Facilitated Brand Days with Brand Activation Team for key clients with CMOs, Brand Managers, & Social Leads

San Francisco

• Managed $30M annualized portfolio, providing dedicated account support
• Grew key B2B business 120% YoY through mobile adoption and YouTube video adoption
• Executed successful +$3M Corporate Brand Voice campaign across three agencies, recognized by industry awards
• Demonstrated YouTube TrueView value with external case study leading to $250k incremental investment and internally influenced creation of:6 sec bumper ads

San Francisco Bay Area

• Managed, trained and professionally developed a team of 6 Search Marketing Specialists, Search Marketing Coordinators and an Account Lead
• Managed client strategy, growth, innovation and relationship for 2 large multi-channel clients with multiple BUs, with a combined annual digital marketing budget of $10 million
• Provided multi-channel strategic guidance for all digital marketing campaigns including PPC, SEO, Display and Social, focusing on ROI performance and ensuring optimal results for Fortune 500 clients
• Oversaw all aspects of team’s tasks to ensure an exceptional client services experience while delivering performance based digital marketing results for clients
• Created and managed the Intern Management Program: created curriculum, proper career development plans, presentation guidelines and supervised program processes while leading bi-monthly meetings with all Intern.
• Lead the Day In the Life “Shadowing” Program initiative for the San Francisco office

• Performed various business development and marketing activities for several early-stage technology incubator companies with primary focus on MyFanline.com.
• Managed a team of 5 Account Managers and Sales Representatives in the business development and sales department
• Closed sales for technology product with Agents and Managers
• Created business development and marketing plans for B2B and B2C products
• Managed website development and copy
• Responsible for all SEM activities for Google including Google AdWords and Google Analytics

Pepperdine's Full-time MBA program is ranked among the top business schools by U.S. News and World Report, the Wall Street Journal, and Forbes.

• Potential new revenue streams identified through new line extensions and kits for e-commerce site
• Identified new class of Consumers; launched new gift sets and developed all marketing materials targeting new group
• Recommended pricing, product names and brand messaging for new products to management
• Grew sales by 10% in Whole Foods stores by implementing a new B2B marketing strategy
• Created and launched two market research surveys. Made recommendations to management on improving messaging
• Provided recommendations to management on pertinent blog review opportunities and e-commerce improvements

• Analyzed consumer trends, consumer behavior and areas of innovation to identify (significant) consumer needs that could be delivered in a beverage form including development of brand positioning and architecture.
• Recommended new Beauty Beverage product launch for Coca-Cola
• Market research for product launch included analysis of the US non-Alcoholic Beverage Industry – market drivers, segmentation, size, trends, growth
• Data analysis of competitive landscape and segmentation of the Consumer market – needs, behaviors, trends, growth
• Developed brand positioning and architecture
• Developed financial strategy, pricing and volume forecasts over a period of 3 years

San Francisco, California, United States

• Developed and nurtured 100+ relationships with clients seeking advice in the selection of company benefit programs. Worked with industries including internet marketing, product branding, finance, software, law.
• Consulted company executives on benefit plans and coverage that met their needs based on their industry, the employee market, and company size
• Acquired $30,000 new business annually in addition to account management
• Public speaking engagements included presenting to clients and newly enrolled employees about their latest benefits, premiums, and changes
• Analyzed annual renewal cost increases and benefit changes; advised clients on appropriate changes and new alternative products, thus saving the company between 5-50% in premium
• Designed and developed marketing materials for B2B and B2C presentations

• Created press releases for both radio and newspaper media
• Created a quarterly newsletter to increase awareness and support with donors
• Planned events including annual physician’s luncheon and eye glasses drives

Mba, Marketing, Entrepreneurship

Activities and Societies: Marketing Club, Net Impact

Ba, Communications, German

Spanish Language

Studied Abroad in Madrid, Spain for 6 months - all courses taught in Spanish.

High School

Studied Abroad In Germany At A Bavarian Gymnasium (Highest Level Of High School) For 1 Year