Vanessa Buccella, Mba Email & Phone Number

Texas, United States

Oklahoma City, Oklahoma Area

Marketing Manager / Content Producer (Project-Based) January 2022 – PresentGrew season pass sales 15% on average through development and delivery of compelling marketing campaigns for RIVERSPORT, a 54-acre adventure park in downtown Oklahoma City that sees up to 325,000 visitors a year.► Content Creation & Storytelling: Managed full production lifecycle for almost 400 videos engaging promotional and documentary videos which garnered over 2 million views on YouTube and a further 35K across other social channels, as well as being aired on television.► Project Management: Created a content organization system housing almost 10,000 digital assets which increased accessibility of media and vastly improved productivity.

Oklahoma City Metropolitan Area

Marketing Manager Created and executed yearly marketing strategy including social media, website content and television ads. Utilized video, graphics, and writing to reflect the Foundation’s mission and increase membership.► Marketing Strategy: Led cross-functional teams to deliver multi-channel marketing strategies which increased attendance numbers 59% 2020 to 2021 and a further 20% 2021-2022 leveraging social media strategy, earned media, website optimization, and on-site signage.► People Management: Created and led summer marketing internship program, collaborating with local universities to hire photography and social media interns leading to a 50% increase in content production and 25% increase in social media output.► Public Relations: Generated over 550 earned media impressions in at the local, national, and international levels. Assisted news teams/reporters with event coverage, interviewed Olympic Medalists, pitched stories to media outlets.► Website Optimization: Spearheaded the optimization of our website for both desktop and mobile, decreasing our bounce rate by 12%, and increasing conversion rate by 8%.

Greater Chicago Area

Founded & operated a premier, women-focused bike shop in the highly competitive metro of Chicago, IL. Personally guided our brand’s visual & verbal messaging. Created & managed social media campaigns & executed compelling marketing & branding strategies, achieving over $300K in revenue the first year. Led a dynamic team of up to 8 members at one time.► Marketing & Brand Strategy: Achieved impressive revenue growth with strategic annual marketing plans featuring social campaigns, targeted digital ads, co-branded events, & in-store events & rides, driving a 14% increase & 16% in the following 2 years. ► Partnership Marketing: Forged strategic partnerships with leading brands such as Subaru, Levi’s, & Athleta, whose customer base aligned closely with our target audiences. These collaborations significantly boosted brand awareness, reaching nearly 30,000 Chicagoans through impactful, co-branded events. ► Email Marketing: Built a mailing list with an audience of 4000+ which had a 37% open rate & 4% CTR for BFF Bikes.► Public Relations: Secured hundreds of earned media impressions nationally & locally through a high-impact PR campaign, featuring coverage in The Chicago Tribune, Bicycling Magazine, & WGN News & influential cycling industry blogs.► People Management: Hired & trained 18 salespeople. Mentored them in our unique brand philosophy & selling style while maintaining a 5-start rating on Google & Yelp.► Team Leadership: Brought together founding team of co-owner/operations lead, & head mechanic which enabled BFF Bikes to go from concept to creation in <1 year► P&L Delivery Budgeting: Annual marketing spend was <$1000 while I delivered over $300K in revenue by using optimized highly targeted ads & owned & earned media. ► Content Marketing & Event Marketing: Created content for emails, website, & social media, eBooks & blog posts. Hosted events to teach bike maintenance, bike rides & more. Wrote eBooks & blog posts on wide variety of topics

Greater Chicago Area

Wrote, produced, and edited 20+ national promos annually for shows and movies aired on subchannels of award-winning television station. Took promos from pitching them to head of creative services through until QCing the final product.

Provided network connectivity and trading platform support for over 15 financial trading firms.

Edited commercials and television shows for properties, proposing and implementing promotional strategies.

Regularly assisted in two or more suites per day, typically supervised by clients.

Responsible for organizing and digitizing media, implementing aspects of production including travel preparations and shoot logistics.

I logged and dubbed hours of footage for Kartemquin Documentary projects, as well as labeled and organized their library of past projects. I was also responsible for answering the phone and doing secretarial work.

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Arts - Ba, Film/Video

Activities and Societies: Student Film, Embryo, received an award at the Chicago International Film Festival

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