Vanessa Bush, M.Ed. Email & Phone Number

Minneapolis, Minnesota, United States

-Implement and oversee partnership development strategy to drive revenue growth across new partners-Research emerging trends and recommend product use cases based on needs analysis-Identify new business opportunities, build lead lists and manage a pipeline of prospects from SQL through the contracting phase-Regularly attend industry-related convenings as a representative of Sophia’s offerings to the higher education sector in order to showcase value-Work cross-functionally with legal, marketing, PR, IT and other departments to design collateral, legal agreements and processes for partner onboarding and success

Published my very first book, 'Embracing your Perfectionist Self', in Fall 2023!Description below:---------------------------------------------------------------------------------------"Perfectionism has been on the rise over the last 30 years, and it’s getting worse.In addition to adults, more youth and children are becoming affected at alarming rates. If this continues, soon our global society will be maxed out, and to what end?Written by a perfectionist for perfectionists, Vanessa Bush’s 'Embracing your Perfectionist Self' is meant to give others advice, inspiration, stories and helpful context to use in their daily lives. Rather than a hurdle and a barrier, it can be better understood and managed in more productive ways. Using each letter of the alphabet as her chapter guide, Vanessa explores different themes - think: A is for Ambition, C is for Control, F is for Failure, M is for Mistakes, etc. Through a mixture of research, personal accounts, and interviews, Vanessa turns perfectionism on its head to assuage her readers that good can be good enough.This informative, endearing and vulnerable piece speaks to anyone who either struggles with or knows someone who is affected by perfectionism and its negative symptoms and outcomes. Instead of resisting it, Vanessa offers expertise and guidance on how to take control, nurture and Embrace your Perfectionist Self."-----------------------------------------------------------------------------------------

Arlington, Virginia, United States

-Managed 36 higher education accounts at a high growth SaaS company, representing over $1.25M in ARR- Achieved 97% renewal quota in Q1 ‘24 and 101% in Q2, and 112% in Q3- Developed and executed customized success plans aligned with partner goals, increasing adoption and retention- Identified partner challenges and risk areas, working to develop and implement proactive solutions to avoid churn, collaborating with Support, Services, Product, and Sales teams to advocate for partner needs and drive enhancements- Promoted the latest product features & functionalities for upsell opportunities, focused on expansion and retention- Conducted quarterly business reviews, presenting valuable insights and recommendations to executive leadership- Acted as a trusted advisor, building strong relationships with stakeholders and decision makers to ensure impact

San Francisco, California, United States

- Increased sales using strategic planning, account development, and targeted prospecting to C-suite/VP level buyers- Ranked #2 Sales Rep in 2023 for ARR and number of closed deals- Successfully booked meetings with University Presidents by crafting personalized, buyer-relevant content- Collaborated with Customer Success and Product teams to share feedback, contributing to product change and growth- Prepared and delivered persuasive sales presentations and proposals to secure new business opportunities- Bolstered position within the Account Executive team by offering thought leadership perspectives, thinking critically about market needs, and creating alternative proposals to solve problems- Attended conferences and networking events to increase platform presence as well as build and nurture relationships among higher ed decision makers

Greater Boston Area

- Led the Enrollment Services team within Enrollment Management, responsible for pipeline management and strategy and processing College of Professional Studies applications (witnessed 28% growth in volume from 2019-2020)- Grew overall graduate enrollments by 19% year-over-year despite pandemic conditions (34% domestic increase specifically)- Prioritized strategic, operational improvements that supported scalability, learner success and revenue growth across 9 global campuses- Initiated proactive call campaign strategy to regularly optimize enrollment funnel- Developed College-wide Admissions Policy Manual in consultation with academic and legal teams- Trained internal teams on content updates, value propositions, and sales enablement best practices- Strong communicator, with ability to synthesize complex data, reports, and trends to influence executive-level decisions- Effectively gathered input from external stakeholders to prioritize strategies that are aligned with enrollment goals- Key member of Go-To-Market strategy and implementation team- Maintained extensive 100+Program Training Database for university global staff

Greater Boston Area

• Examined trends for 30+ Bachelor’s Completion and Graduate degree programs across the University using pipeline management, optimizing enrollment strategies, and rendering admissions decisions for applications• Managed and nurtured relationship with enrollment counseling staff to ensure top student experience• Analyzed pipeline data to determine next steps in executing strategic enrollment plan• Created and distributed reports on enrollment data, pipeline trends, counseling techniques, conversion strategies, and campaign & event outcomes to university stakeholders• Collaborated with recruitment and marketing teams to implement prospective student initiatives• Hosted and directed on-campus admissions events

Greater Boston Area

• Attained 100% of domestic enrollment goal during first full recruitment cycle• Grew international enrollment from 19% to 26% in under 2 years• Educated and advised prospective undergraduate and graduate students throughout admission process • Analyzed marketing and enrollment data to strategically identify domestic and international recruitment travel• Partnered with Student Life Office to develop and execute Orientation, resulting in overall 86% retention rate• Successfully implemented and manage the first College-wide Admissions Ambassador Program• Forged over 30 new relationships with national English language school partners• Principal executer of CollegeWeekLive, a virtual college fair platform, hosting videos and discussions with students

Greater Boston Area

• Top performer on team of 9 with total outreach calls, emails, and applications submitted per week• Implemented cross-institutional partnership with Nursing faculty to align admissions and academic goals• Conducted interviews with applicants and reviewed FAFSA and scholarship qualifications• Trained in SEVIS as Designated School Official (DSO) to issue I-20 documents for F1 Visas• Planned and directed on-campus events such as Open House and New Student Orientation

Boston, Ma

• Promoted due to 100% target achievement, strong leadership skills, and ability to take initiative• Retained 5 of highest grossing customers to preserve business relationship and future success• Interviewed, hired, trained and supervised three new team members• Oversaw implementation, training, and proper usage of Salesforce CRM database

Boston, Ma

• Reached 130% of goal while taking on first-time management responsibilities • Continued selling to select territories to maintain rapport and ensure continuity of business • Met with 7 team members individually to set goals, provide guidance and training, and hold them accountable

Boston, Ma

• Achieved 100% of target in first year promoting international experiential learning tours to teachers• Exhibited at domestic conferences and connected with customers at Teacher Conventions abroad• Cultivated existing relationships while establishing new networks via referrals• Conducted research and targeted marketing for respective territories

Durham, Nh

• Drafted, edited and distributed press releases, media alerts, and e-newsletters• Researched and presented PR and marketing tactics at board meetings• Actively networked with clients and presented at NHBSR-sponsored events

Durham, Nh

• Carefully reviewed and edited student resumes and cover letters for prospective jobs and internships• Assisted with management and coordination of career and internship fairs

Master’S Degree, Higher Education/Higher Education Administration, Gpa 4.0

Activities and Societies: HEAGA - Higher Education Administration Graduate Association - Founding Member & Social Media Chair, 2015

Spanish Language And Humanities

Academic Programs International (API) - Study Abroad Semester

Bachelor Of Arts, Communication, Spanish, Gpa 3.97

Activities and Societies: Distinguished Communication Scholar 2008 Recipient of the 2008 Domingo Sarmiento Award - highest GPA.