Vanessa Calderon Email & Phone Number

Austin, Tx, Us

Customer experience and branding services for organizations who love their people.

● Manage City of Pittsburgh's 4 farmers markets including market site design, marketing and awareness building, signage design, vendor onboarding, vendor selection and placement, goal setting, relationship building and outreach● Resolve vendor/customer conflicts, issues, etc. in a calm, respectful and professional manner ● Build strong working relationships with vendors and community organizations in support of the Farmer’s Markets and their communities● Work with City… Show more ● Manage City of Pittsburgh's 4 farmers markets including market site design, marketing and awareness building, signage design, vendor onboarding, vendor selection and placement, goal setting, relationship building and outreach● Resolve vendor/customer conflicts, issues, etc. in a calm, respectful and professional manner ● Build strong working relationships with vendors and community organizations in support of the Farmer’s Markets and their communities● Work with City Communications Specialist to plan and implement marketing efforts, raising awareness of and patron attendance at the markets● Plan, coordinate and implement logistics of events and programming that supports attendance and community enrichment efforts in the markets● Develop an understanding of the community in which each market resides, such as how communities function, how markets can be tailored to better serve a specific community● Conduct periodic surveys to assess patron and vendor opinions, concerns, satisfactions, and plan and implement change as needed to increase satisfaction and address needs ● Develop and define yearly and seasonal goals for expanding markets’ community impact● Implement and guide team in actionable steps to meet market goals and supervise onsite staff to meet market needs● Oversee inventory/purchasing of materials needed to effectively run the Farmers Market Show less

Our mission is to build gender and racial equity in tech and entrepreneurship by providing affordable access to high tech tools and equipment, offering workshops that center the experiences of women and underestimated communities, and cultivating a professional support network.

Managed 20+ client campaigns per month ranging from one - twelve digital tactics each and budgets up to $1M. Assigned colleagues to campaigns and tasks and maintained ongoing daily, weekly and monthly communications and check-ins to ensure completion. Created and supervised video, gif, still asset and copy content creation for Meta, Display, TikTok, GoogleAds, SnapChat, email. Worked with Account managers and sales reps to clarify client goals and strategy, get asset approval and respond to… Show more Managed 20+ client campaigns per month ranging from one - twelve digital tactics each and budgets up to $1M. Assigned colleagues to campaigns and tasks and maintained ongoing daily, weekly and monthly communications and check-ins to ensure completion. Created and supervised video, gif, still asset and copy content creation for Meta, Display, TikTok, GoogleAds, SnapChat, email. Worked with Account managers and sales reps to clarify client goals and strategy, get asset approval and respond to client needs. Contributed in maintenance of digital marketing staff through orienting and training employees and interns. Senior Lead for Meta advertising and organic posting campaigns and company’s vendor liaison. Created and managed Meta campaigns and conducted weekly and monthly campaign analysis, identifying trends and insights, and optimizing spend and performance based on insights. Performed Meta account and campaign troubleshooting. Determined campaign optimization, strategy and spend recommendations. Planned, executed and supervised A/B and multivariate tests and analyzed data for performance insights and recommendations. High attention to detail, minimizing campaign losses due to human error. Show less

Pittsburgh, Pennsylvania, United States

Worked across various advertising platforms and tactics including: email, Facebook, Instagram, Snapchat, Google, Display, SEO. Created high performing digital ads that met client and platform requirements with adobe suite products. Compiled Media Plans for new clients. Trained new hires on Facebook, Instagram, Snapchat and display advertising. Managed and tracked all cannabis related advertising on self service DSP. Performed budget reconciliation tasks resulting in identification and… Show more Worked across various advertising platforms and tactics including: email, Facebook, Instagram, Snapchat, Google, Display, SEO. Created high performing digital ads that met client and platform requirements with adobe suite products. Compiled Media Plans for new clients. Trained new hires on Facebook, Instagram, Snapchat and display advertising. Managed and tracked all cannabis related advertising on self service DSP. Performed budget reconciliation tasks resulting in identification and rectification of various human errors in campaign spending. Show less

Chosen for Communicating Climate Science through the Arts, an initiative that was part of the Pratt Climate Provocations project in collaboration with Guerrilla Science and included a training conference followed by teams coming together to develop an engaging experience or installation for the public on Governors Island, NYC. https://guerillascience.org/events/climate-training/Our team of 10 generated four interwoven engagements to highlight the artistic residency project "Field" by… Show more Chosen for Communicating Climate Science through the Arts, an initiative that was part of the Pratt Climate Provocations project in collaboration with Guerrilla Science and included a training conference followed by teams coming together to develop an engaging experience or installation for the public on Governors Island, NYC. https://guerillascience.org/events/climate-training/Our team of 10 generated four interwoven engagements to highlight the artistic residency project "Field" by Streetlight Space. Including mural making with the bio plastic material, interactive performance, a picnic and lawn conversation, and viewing of the exhibit. For this project I developed agendas, coordinated logistics of and ran virtual Bio Materials team meetings. Kept meeting minutes and generated project task lists for assignment and delegation and generated follow-up emails with recap and next steps. Facilitated project conversations and managed communications between project team and client site. Co-wrote, developed and facilitated the picnic on the lawn conversation. "Field is a research-led landscape intervention that investigates the widespread use of manicured lawns in public space. [...] We have developed a consortium of grass-based (biodegradable) bioplastics that utilize lawn clippings harvested from our sites." Learn more about "Field" and get the full excerpt from: https://www.streetlight.space/streetlight-projects/field-governorsisland-wswgz Show less

Pittsburgh, Pennsylvania, United States

* Assisted customers in bottle, merchandise, drink, and food selection with effective knowledge of products and services * Made drinks to order and advised customers in selection based on their taste profile and interests* Performed opening and closing duties and maintained on-shift cleanliness of the retail, bar, and restaurant spaces* Participated in quarterly trainings, establishing working knowledge of all new products, drinks, and special offers* Maintained calm, composed,… Show more * Assisted customers in bottle, merchandise, drink, and food selection with effective knowledge of products and services * Made drinks to order and advised customers in selection based on their taste profile and interests* Performed opening and closing duties and maintained on-shift cleanliness of the retail, bar, and restaurant spaces* Participated in quarterly trainings, establishing working knowledge of all new products, drinks, and special offers* Maintained calm, composed, and helpful demeanor during high volume events and service hours * Maintained consistent stock in retail and bar spaces, making note of and communicating low stock to colleagues and managers* Processed purchases, service, and return transactions using Square and Toast* Answered phones, fielding customer questions and take-out orders Show less

Greater Pittsburgh Area

A Secret Life was a 15 minute sensory driven immersive experience created for Bricolage's 2019 fundraising event, The Bazar. The experience enabled participants to embody the life cycle and challenges of a being of the forest, both familiar and entirely mysterious, bridging the empathetic gaps we have in connecting with nature. Wrote winning proposal. Conducted primary and secondary research and case studies for sensory props and technologies and accurate-to-life simulation. Co-wrote… Show more A Secret Life was a 15 minute sensory driven immersive experience created for Bricolage's 2019 fundraising event, The Bazar. The experience enabled participants to embody the life cycle and challenges of a being of the forest, both familiar and entirely mysterious, bridging the empathetic gaps we have in connecting with nature. Wrote winning proposal. Conducted primary and secondary research and case studies for sensory props and technologies and accurate-to-life simulation. Co-wrote storyboard and stage directions. Designed and conducted 3 user testing sessions. Coordinated and co-managed rehearsals with actors. Onboarded crew/volunteers. Designed and built full set and props. Game master, acting as the first and last point of contact for participants in the experience, setting the stage for the story and their comfort.This piece showcased a soundscape amplified with multi sensory engagement of smell, touch, and physically simulated interactions with animals.Learn more about the piece here: https://seevanessaswork.wixsite.com/asecretlife Show less

Art All Night's Green Team is in charge of waste management during this 24 hour long free volunteer run community art showcase that sees thousands through it's doors every year. On joining the Planning Committee this year, I helped reframe our role from simple trash receptacle emptying to a more engaged stance through implementation of small changes to move the event towards zero waste practices and the creation of a live demo waste sculpture build geared towards public education and… Show more Art All Night's Green Team is in charge of waste management during this 24 hour long free volunteer run community art showcase that sees thousands through it's doors every year. On joining the Planning Committee this year, I helped reframe our role from simple trash receptacle emptying to a more engaged stance through implementation of small changes to move the event towards zero waste practices and the creation of a live demo waste sculpture build geared towards public education and engagement. Designed, coordinated and implemented system of waste stream diversion and collection during the event, working with other teams to identify and manage their waste needs in supporting movement towards zero wasteCo-implemented and coordinated design of reclaimed waste sculpture built live in demonstration of the reusability of what is normally thought of as trash.Worked with team to create goals, project timeline, and define our overarching purposeIdentified and initiated outreach to "green" organizations securing collaborations, volunteers and service donations. Onboarded and managed volunteer Green Team crew. Show less

Developed website redesign including copy rewrite, new flow, and lead generation content geared towards greater SEO and connection with target audienceConducted competitive anaylsis, primary research interviews with potential and former clients, as well as secondary marketing campaign and rebranding research, and creation of client personasCoached Founder and CEO in cultivation of thought leadership, streamlined brand voice, and refinement of the company’s offerings

Teaching Assistant for graduate level Service Design class led by Dr. Molly Wright Steenson and Daphne Peters

Greater Pittsburgh Area

Graduate assistant for Jabe Bloom, PhD candidate, Transition Design at Carnegie Mellon. Synthesized themes from organization design articlesCoordinated weekly remote discussions on organization design topics and theory

Co-developed method for evaluating member standing, goals, and progression - The Matrix Reimagined and implemented new onboarding flow for members Supervised volunteer in compilation and design of weekly newsletterAudited policy compliance and assessed relational needs of membersAdvocated for, collaborated on, and supported the actualization of ongoing developmental programming for members Co-created and facilitated diversity training modules with progressive tiered… Show more Co-developed method for evaluating member standing, goals, and progression - The Matrix Reimagined and implemented new onboarding flow for members Supervised volunteer in compilation and design of weekly newsletterAudited policy compliance and assessed relational needs of membersAdvocated for, collaborated on, and supported the actualization of ongoing developmental programming for members Co-created and facilitated diversity training modules with progressive tiered learning as member of Diversity Committee The mission of The Food Bank of Western Massachusetts is to fight hunger and they take this task on from several angles; food distribution, network capacity building, and outreach to the community. Show less

The mission of The Food Bank of Western Massachusetts is to fight hunger and they take this task on from several angles; food distribution, network capacity building, and outreach to the community. Executed quick turnover edits to Manual for consistently up-to-date information for clientsRegularly updated Outlook training schedule for consistent information of conference space useMaintained quick response and follow through to questions and concerns via phone and email… Show more The mission of The Food Bank of Western Massachusetts is to fight hunger and they take this task on from several angles; food distribution, network capacity building, and outreach to the community. Executed quick turnover edits to Manual for consistently up-to-date information for clientsRegularly updated Outlook training schedule for consistent information of conference space useMaintained quick response and follow through to questions and concerns via phone and email Created invoices and updated agency databaseActed as liaison between client agencies and Food Bank for online system inquires and concernsTested online system for glitches and bugsTrained agencies to use online system Show less

Planned and implemented the transition of our 300+ client agencies from analog, in person shopping to an online ordering system. Managed (for 50+ member training sessions):- logistics- scheduling- materials creation- communications- training development- training facilitation Provided scheduling and follow-up assistance for Executive Director in securement of meetings with legislative representativesResearched, designed and wrote Client Choice… Show more Planned and implemented the transition of our 300+ client agencies from analog, in person shopping to an online ordering system. Managed (for 50+ member training sessions):- logistics- scheduling- materials creation- communications- training development- training facilitation Provided scheduling and follow-up assistance for Executive Director in securement of meetings with legislative representativesResearched, designed and wrote Client Choice Pantry GuideOther tasks:Created invoicesAnswered phonesOffsite food distributionsProvided task support to several departmentsCoded financial outputs and inputs in C-21The mission of The Food Bank of Western Massachusetts is to fight hunger and they take this task on from several angles; food distribution, network capacity building, and outreach to the community. Show less

Wrote and published editorial pieces supporting and informing the public of current advocacy issuesRaised awareness of legislative changes in state bills through phone banking Reached out to state representatives and town clerks to garner their sponsorship of target concerns Participated in phone bankingCanvassed, enlisting new members and raising money to support target issues

Climate Wise Women is a round the world tour to awaken climate change awareness and inspire local action. I acted as Public Relations Coordinator of the Chicago tour stop. Wrote to multiple establishments and enlisted participation of Northwestern University as the host for the eventConducted conference calls and wrote daily emails, maintaining constant communication with host contacts to ensure accomplishment of necessary tasks and success of eventDelegated onsite tasks;… Show more Climate Wise Women is a round the world tour to awaken climate change awareness and inspire local action. I acted as Public Relations Coordinator of the Chicago tour stop. Wrote to multiple establishments and enlisted participation of Northwestern University as the host for the eventConducted conference calls and wrote daily emails, maintaining constant communication with host contacts to ensure accomplishment of necessary tasks and success of eventDelegated onsite tasks; booking of hotel for panelists, enlistment of student organization participation, distribution of flyer materials, etc.Contacted state media outlets, including radio and newspaper agencies for event publicity coverageResearched environmental organizations and activists and recruited panelists from these organizations to provide environmental expertise from several different perspectivesProvided networking assistance for sister event in Arizonahttp://climatewisewomen.org/ Show less

San Francisco Bay Area

Health Initiatives for Youth is an organization that empowers at risk youth through a mind, body, and relational health focus. My work was centered on material creation and support for the intensive youth summer training. Organized, updated and created training materials for Social Justice Youth Peer Health training summer intensiveWorked with and trained at risk youth; maintaining stable and calm attitude with difficult topics of LGBTQIQ, domestic violence, rape, poverty, hunger,… Show more Health Initiatives for Youth is an organization that empowers at risk youth through a mind, body, and relational health focus. My work was centered on material creation and support for the intensive youth summer training. Organized, updated and created training materials for Social Justice Youth Peer Health training summer intensiveWorked with and trained at risk youth; maintaining stable and calm attitude with difficult topics of LGBTQIQ, domestic violence, rape, poverty, hunger, neglect, racism, sexual health Created and facilitated Relationship Violence workshop with the use of popular education methodsConducted sales calls with local bookshops Show less

The National Priorities Project analyses the federal budget and provides spending alternatives. My position focused on tracking media use of statistics and press release information created by NPP. Contacted outside state papers in preparation for press releasesUpdated media contacts database Tracked media publicity and materials useConducted preliminary research for environmental impact statistics

Master'S Of Arts In Design, Design

Bachelor Of Arts (Ba), Double Major: Sociology & Spanish

Activities and Societies: Sociology Liaison; MASSPIRG student chapter Smith College Dean's List '08 & '10; Global Environmental focus

Spanish And Iberian Studies

Education record