Agent of Alex Perfume and Sinister the two most important Italian perfume influencers and many others

The first Italian Podcast dedicated to the world of perfumes

Beautyscenario.com is a beauty digital magazine focused on high-end beauty, with a focus on people behind the products; from master perfumers to brands owners, but also the end users, with in-depth interviews.

My job was to find, select and acquire the most interesting independent high-end beauty brands internationally for Experience Lab, a high-end beauty exhibition in Milan, born as a beauty area of Esxence, the most important high-end indie perfumes exhibition of the world

Creative Director and Head of Editorial Content for the IG account and web site of a skincare start-up.

I select, try, and propose new beauty and perfume brands to my customers, to be inserted on the shelf. I deal with sales negotiations and my work ends once the contract between the brand and perfumery closes. Among my clients perfumery chains and niche perfumery shop.

I was in charge for develop and get growth the beauty area of the White Show, one of the most important International fashion tradeshow, that takes place 4 times a year during the fashion week in Milan. Thanks to my work and network of relationships, I more than doubled the number of exhibitors in the area and increased the number of editions of the beauty area from two to four. My job was to find, select and acquire the most interesting independent high -end beauty brands internationally… Show more I was in charge for develop and get growth the beauty area of the White Show, one of the most important International fashion tradeshow, that takes place 4 times a year during the fashion week in Milan. Thanks to my work and network of relationships, I more than doubled the number of exhibitors in the area and increased the number of editions of the beauty area from two to four. My job was to find, select and acquire the most interesting independent high -end beauty brands internationally, with sophisticated aesthetics are perfectly combined with the sought-after image of a fashion store Show less

Ideation and launch of a new fashion magazine, a quarterly, in Italian and UK version, dedicated only to the world of luxury accessories (shoes, bags, jewelry, watches). Distributed in Italy and in UK (newsstands and inside suites, rooms and lobby of selected luxury hotels such as Bulgari Hotels, Armani Hotel, Baglioni Hotels, etc.) and also in 30 countries. From Jenuary 2014 only in digital version.

Columnist with 5 pages for issue every week. Specialized in new editorial formats and coolhunting. I was also columinist on the website of the magazine. I personally supervised the special issues dedicated to fashion shows and the accessories from fashion shows, as well as the "Fashion book" (the two times a year publication of “Io Donna”) dedicated to new trends in fashion.

ELLE ITALY (from 2004 to 2006)Collaborator for the fashion news of the magazine. Articles on new trends.MARIE CLAIRE ITALY(from 2004 to 2006)Collaborator for the features area and for the special issue MC2, dedicated to the world of the accessories.GIOIA (from 2002 to 2006)Specialized in fashion features, life-style, new trends, book reviews, beauty shooting.