Vanessa Carvajal Email & Phone Number

Las Vegas, NV, US

Managing end to end execution of influencer marketing campaigns on Maybelline, Garnier, Essie for L'Oréal

Basking Ridge, NJ, US

• Work cross functionally with internal and external teams to build complex omni channel media plans that drive qualified and efficient site traffic to Fios and 5G Home pages to support annual Gross Subscription Adds goal
• Achieved +100% of assigned quarterly site traffic goals to date, ensuring local marketing budget is proportionally driving enterprise business results, while testing new partners for growth opportunities
• Project managed the production of a quarterly compliance report to ensure Verizon’s media investment across all lines of business complied with Verizon’s ad buying guidelines, ensuring all makegoods owed are paid, and.
• Provide operational support to ensure campaign timelines are met and annual budget is balanced

New York, New York, US

• Account: Navy
• Recommend and implement media plans introducing new tactics and audiences that ladder up to annual strategic framework
• Define and defend campaign KPIs prior to campaign launches, develop digital benchmarks, and find process efficiencies
• Collaborated with strategy to identify key communications moments to drive business growth with full-funnel media strategy
• Project manage the creative agency to launch high profile, custom content partnerships with e-Sports and YouTube influencers, drumming up excitement for the US Navy among Gen Z audiences

New York, New York, US

• Account: L'Oreal USA
• Developed video and programmatic plans in partnership with the social team to drive awareness and sales for product launches
• Collaborated with planning team to paint digital landscape for omni-media planning decks
• Lead campaign trafficking, reporting, and client status calls for super data-oriented clients
• Extensive experience managing programmatic DSP partners to drive site traffic or ROAS
• Experience running campaigns with eCommerce partners such as Target and Amazon

New York, New York, US

• Account: L'Oreal
• Tracked the media budget of 3 L’Oréal divisions across TV, print and digital channels for a monthly Advertiser-level roll-up that was used by senior management for L’Oréal upfront negotiations with business partners
• Pulled competitive advertiser spend data using and developed insights for strategy decks

Los Angeles, CA, US

• Proactively communicated with internal teams (Pricing & Inventory, Sales, and Media Planning) to strategically manage weekly inventory to ensure Sales goals were being met, as well as seeing that units were scheduled.
• Trusted with higher level tasks like pulling through programming grids before daily scheduling, managing the approval queue of new inventory, and using strong analytical skills to present Sales and P&I with solutions.
• Accrued the ability to managed multiple networks (Nick Jr, TeenNick, Nicktoons) due to demonstrated attention to detail

New York City, NY, US

• Researched, compiled and formatted Oxygen press clips as well as relevant competitor industry clips daily to keep the press team and corporate executives updated on Oxygen’s media image
• Performed administrative duties for SVP of Communications when staff coordinator was not available
• Wrote 16 cast bios for “My Big Fat Revenge” and 3 for “Best Ink,” season 3 for the Oxygen website
• Selected and transcribed enticing clips from episodes of “I’m Having Their Baby” and “Bad Girls Club” to send to media outlets as “sneak peaks”

New York City, NY, US

• Gave PowerPoint presentation to NBCUniversal's Human Resources SVP and Chief Talent Officer, Cara Stein, about my membership within Prep for Prep to strengthen the organization's new partnership with NBCUniversal
• Met with NBCUniversal HR staff to discuss successful strategies to facilitate internship success

Bachelor'S Degree, Psychology

Hs Diploma