Vanessa Carvalho Email and Phone Number
Marketing Specialist - FuturePlace | Spreading the big ideas shaping the built world at
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FuturePlace
Vanessa Carvalho's Location
Sydney, New South Wales, Australia, Australia
Vanessa Carvalho's Contact Details
Vanessa Carvalho work email
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Vanessa Carvalho personal email
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Vanessa Carvalho phone numbers
About Vanessa Carvalho
I am an experienced digital and direct marketing professional, with a passion for insights and data. With more than 10 years’ practice in marketing roles, my main skills cover marketing automation, event’s marketing plan, execution and management, CRM management and data analysis (including platform migrations), demand generation campaigns, B2B copy-writing (for websites, social media pages and posts, email marketing and digital content), project and brand management, and customer relationship strategies.I have an analytical and creative approach to tasks, excellent communication skills with customers and stakeholders, delivering results in fast-paced, target-driven environments as part of a team and independently, always ensuring business continuity.Specialties: strategic marketing management, marketing automation, B2B copy-writing, CRM management and migration (HubSpot), email marketing, SEO, negotiation, strategic industry partnerships, creative solutions, customer relationship, campaign planning, event management, design, branding, and identity.
Vanessa Carvalho's Current Company Details
Futureplace
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Marketing Specialist - FuturePlace | Spreading the big ideas shaping the built world
Vanessa Carvalho Work Experience Details
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Marketing DirectorFutureplace Sep 2020 - PresentSurry Hills, New South Wales, AuFuturePlace was created to provide a dedicated resource for business leaders, technologists, investors and innovators from across the built world to share ideas, build partnerships and solve important challenges.We are a full-service b2b media, events and advisory business that provides the following services:• Events: We curate premium events that bring the right people together in the right environment to solve big challenges and unlock opportunities through innovative approaches and technologies.• Consulting & Advisory: We help guide proptech startups in the right direction and connect them with funding and customer opportunities on a global scale.• Market Intelligence: We provide a year-round source of intelligence for the Asia-Pacific proptech community through our editorial, newsletter, blog posts and reports.• PR: We help both corporates and start-ups make the right noise at the right moments, be seen where they should be, and drive coverage that brings results.• Social Media & Content: We amplify what commercial real estate leaders have to say and create an echo chamber effect to extend their reach.
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Marketing ManagerIqpc Exchange Jan 2020 - Apr 2020Tampa, Florida, UsOwnership of the marketing strategy of a portfolio of A/NZ Exchange events (small gatherings focused on vendor revenue and invitation-only attendees). Adapting global marketing strategy to the Australian market.- Successfully structured and expanded direct and digital marketing campaigns, increasing lead generation in 400% for the sales department.- Reported directly to the Managing Director on marketing campaign metrics, demand generation, database expansion and goals, marketing ROI and effectiveness of campaigns, looking for areas of concern and innovations opportunities to achieve targets, working closely with the Sales Director.- Developed highly engaging campaigns across digital marketing activities: email marketing (Eloqua), paid advertising, digital materials (brochures, banners, ads), website and landing page content creation, UX and SEO optimisation. - Worked closely with all the departments to ensure effective communication and teamwork.- Created new branded materials and properly briefed and managed in-house designer for complex ones.- Developed industry partnerships, through associations and publications, especially within Data & Analytics, Digital Health, Cyber Security, Supply Chain and Customer Experience sectors. -
Senior Marketing ManagerAkolade Nov 2016 - Dec 2019Sydney, Nsw, AuDeveloped and implemented strategic marketing plans for the organisation, coordinating with all departments in executing objectives and milestones which were needed to achieve for every program and venture. I also led market research efforts to uncover and tap into opportunities that drove the company forward.• Managed local and overseas teams (digital marketers, community coordinators, designers and database researchers), ensuring the delivery of highly effective, targeted marketing campaigns accordingly to the deadlines. • CRM management and migration (HubSpot), implementing automated campaigns and regularly reviewing marketing plan, response rates/KPI's, audience segmentation, attendee demographics and industry best practices to ensure marketing efforts were effective and identify new opportunities.• Industry partnership liaison and PR strategy with major publishing vehicles and associations to support database growth and develop media relations across all channels.• Created supporting materials and fulfilled pipeline for sales and sponsorship campaigns, focused on both new client growth and increase client retention.• Social media campaigns, paid advertisement and retargeting actions on main digital platforms as LinkedIn, Facebook, Google Ads and AdRoll.• Guaranteed content and branding were updated in all promotional platforms: event’s website, portals (WordPress), brochures, digital banners, internal and external eDMs, event app and social media channels. -
Channel Development ManagerPublic Spectrum Aug 2019 - Nov 2019Sydney, New South Wales, AuAs the Channel Manager, I led a team of creatives and specialists in driving growth for the platform. Worked hand-in-hand with different departments to accomplish goals and objectives, striving for excellence as we achieved ingenious solutions. Collaborated with public sector thought leaders, professionals, and industry stakeholders in order for this platform to evolve with fast-forward developments. - Development and production of projects from proposal right up to implementation- Operational and administrative functions to ensure channel’s milestones were delivered efficiently- Budget and resource management in executing events- Coordinated team members along the way to deliver great results- Learning components and knowledge sharing through case studies, opinions, events, Q&A as well as driving content and traffic to the learning platform- Collaboration among professionals, practitioners, and vendors through the public spectrum channelPublic Spectrum is the first knowledge-sharing platform in Australia to embrace the entire public sector. Offering an opportunity to connect, collaborate, empower, inspire and upskill. There’s more than one way to look at the world. Public Spectrum shares the full spectrum of opinions perspectives and solutions. By uniting public sector individuals, departments and organisations, we connect them with the content, events, and people they need to meet their goals. -
Channel Development ManagerRetail Learning Channel Aug 2018 - Aug 2019Sydney, New South Wales, AuGetting involved from the brand concept to its promotion and adherence in the sector, we had a challenge to grow the brand in a very cost-effective way, exploring different digital strategies, industry partnerships and Advocate Marketing, leveraging our team, channel partners, and customers on social media engagement. Marketing operational responsibilities included managing the portfolio’s P&L, marketing budget, reporting key marketing statistics and forecasts, developing marketing campaigns, lead generation strategies and compelling materials for all revenue streams across digital media, conferences, summits, workshops and seminars.- Knowledge sharing in the retail industry- Collaborative and empowering partnerships- Innovative trends in the retail landscapeThe Retail Learning Channel is the first retail knowledge-sharing platform in Australia. As the first of its kind in the industry, this channel upholds the core values of Akolade in providing learning platforms and knowledge opportunities delivered through digital media, courses, events and so much more. It was designed in response to a growing need for engaging, inspiring and fresh learning opportunities in the retail industry. -
Marketing ManagerAscential Jan 2014 - Oct 2016London, England, GbResponsible for regional marketing strategies, a 25% increase of visitors number for a second edition trade show in Brazil, management of local marketing team and liaising with regional partners, reporting directly to British headquarters.- Successful brand transition, implementing international branding to a 20th edition local event. The Bett Educar Show.- Worked closely with event stakeholders (associations, speakers, sponsors) to maximise publicity and to increase delegate acquisition.- Delegate acquisition through the use of online marketing (email, web & social media), advertising, exhibitor & sponsor relationship. Mainly using Marketo and Salesforce platforms.- Implemented a new registration system, from designing the system structure, leading on tests and approvals.- Responsible for the expansion of the marketing and sales database and development of sales support materials.- Assisted with the content management (orientating journalists and PR agencies) of several brands within Education, Retail and Environment portfolios. -
Marketing CoordinatorWorldwide Business Research (Wbr) Jan 2013 - Oct 2013New York, New York, UsDirectly responsible for overall marketing strategy, planning and execution of demand generation marketing campaigns through direct, digital marketing and social media channels to generate leads and increase revenue, supporting growth targets.- Forged long-term industry partnerships with associations, publications, communities, groups and portals.- Content development for different promotion channels (e-mail marketing, website, printed brochures, digital banners, social media), improving SEO.- Maintained detailed performance reports.- Trained and supervised all marketing assistants’ activities. -
Sponsorship Marketing ExecutiveIqpc Jan 2011 - Dec 2012New York, Ny, UsIn this role I was responsible for the development of a new revenue attracting area that resulted in 800%+ ROI. Worked on mid to large scale events, managing the marketing budget for each event and daily execution of marketing campaigns via social media, direct marketing, market research, database analysis, and more. The marketing role demanded organisation, multi-tasking, creativity, versatility, detail-oriented skills and work ethic while meeting strict deadlines. -
Customer Service SupervisorIqpc Apr 2010 - Jan 2011New York, Ny, Us
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Customer Relationship Analyst & Internal Recruiter, Latin AmericaIqpc Aug 2007 - Apr 2010New York, Ny, Us
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Customer Service AgentIqpc Mar 2006 - Aug 2007New York, Ny, Us
Vanessa Carvalho Skills
Marketing Strategy
Crm
Marketing Communications
Marketing
Direct Marketing
Market Research
Event Management
Lead Generation
Digital Marketing
B2b
Business Strategy
Integrated Marketing
Online Advertising
Negotiation
New Business Development
Email Marketing
Strategy
Product Marketing
Team Management
Marketing Management
Strategic Planning
Sponsorship
Online Marketing
Social Media Marketing
Analytics
Strategic Partnerships
Public Relations
Copywriting
Marketing Research
B2b Marketing
Market Planning
Competitive Analysis
Social Media
Corporate Communications
Advertising
International Sales
Customer Service
Business Development
Business Planning
Market Analysis
Team Leadership
Account Management
Vanessa Carvalho Education Details
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Greenwich CollegeBusiness -
Comschool InternationalAdwords & Seo
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Centro Universitário Fmu | Fiam-FaamInternational Relations And Affairs
Frequently Asked Questions about Vanessa Carvalho
What company does Vanessa Carvalho work for?
Vanessa Carvalho works for Futureplace
What is Vanessa Carvalho's role at the current company?
Vanessa Carvalho's current role is Marketing Specialist - FuturePlace | Spreading the big ideas shaping the built world.
What is Vanessa Carvalho's email address?
Vanessa Carvalho's email address is va****@****qpc.com
What is Vanessa Carvalho's direct phone number?
Vanessa Carvalho's direct phone number is +612924*****
What schools did Vanessa Carvalho attend?
Vanessa Carvalho attended Greenwich College, Comschool International, Centro Universitário Fmu | Fiam-Faam.
What skills is Vanessa Carvalho known for?
Vanessa Carvalho has skills like Marketing Strategy, Crm, Marketing Communications, Marketing, Direct Marketing, Market Research, Event Management, Lead Generation, Digital Marketing, B2b, Business Strategy, Integrated Marketing.
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