Vanessa Carvalho Email & Phone Number

Surry Hills, New South Wales, Au

FuturePlace was created to provide a dedicated resource for business leaders, technologists, investors and innovators from across the built world to share ideas, build partnerships and solve important challenges.We are a full-service b2b media, events and advisory business that provides the following services:• Events: We curate premium events that bring the right people together in the right environment to solve big challenges and unlock opportunities through innovative approaches and technologies.• Consulting & Advisory: We help guide proptech startups in the right direction and connect them with funding and customer opportunities on a global scale.• Market Intelligence: We provide a year-round source of intelligence for the Asia-Pacific proptech community through our editorial, newsletter, blog posts and reports.• PR: We help both corporates and start-ups make the right noise at the right moments, be seen where they should be, and drive coverage that brings results.• Social Media & Content: We amplify what commercial real estate leaders have to say and create an echo chamber effect to extend their reach.

Tampa, Florida, Us

Ownership of the marketing strategy of a portfolio of A/NZ Exchange events (small gatherings focused on vendor revenue and invitation-only attendees). Adapting global marketing strategy to the Australian market.- Successfully structured and expanded direct and digital marketing campaigns, increasing lead generation in 400% for the sales department.- Reported directly to the Managing Director on marketing campaign metrics, demand generation, database expansion and goals, marketing ROI and effectiveness of campaigns, looking for areas of concern and innovations opportunities to achieve targets, working closely with the Sales Director.- Developed highly engaging campaigns across digital marketing activities: email marketing (Eloqua), paid advertising, digital materials (brochures, banners, ads), website and landing page content creation, UX and SEO optimisation. - Worked closely with all the departments to ensure effective communication and teamwork.- Created new branded materials and properly briefed and managed in-house designer for complex ones.- Developed industry partnerships, through associations and publications, especially within Data & Analytics, Digital Health, Cyber Security, Supply Chain and Customer Experience sectors.

Sydney, Nsw, Au

Developed and implemented strategic marketing plans for the organisation, coordinating with all departments in executing objectives and milestones which were needed to achieve for every program and venture. I also led market research efforts to uncover and tap into opportunities that drove the company forward.• Managed local and overseas teams (digital marketers, community coordinators, designers and database researchers), ensuring the delivery of highly effective, targeted marketing campaigns accordingly to the deadlines. • CRM management and migration (HubSpot), implementing automated campaigns and regularly reviewing marketing plan, response rates/KPI's, audience segmentation, attendee demographics and industry best practices to ensure marketing efforts were effective and identify new opportunities.• Industry partnership liaison and PR strategy with major publishing vehicles and associations to support database growth and develop media relations across all channels.• Created supporting materials and fulfilled pipeline for sales and sponsorship campaigns, focused on both new client growth and increase client retention.• Social media campaigns, paid advertisement and retargeting actions on main digital platforms as LinkedIn, Facebook, Google Ads and AdRoll.• Guaranteed content and branding were updated in all promotional platforms: event’s website, portals (WordPress), brochures, digital banners, internal and external eDMs, event app and social media channels.

Sydney, New South Wales, Au

As the Channel Manager, I led a team of creatives and specialists in driving growth for the platform. Worked hand-in-hand with different departments to accomplish goals and objectives, striving for excellence as we achieved ingenious solutions. Collaborated with public sector thought leaders, professionals, and industry stakeholders in order for this platform to evolve with fast-forward developments. - Development and production of projects from proposal right up to implementation- Operational and administrative functions to ensure channel’s milestones were delivered efficiently- Budget and resource management in executing events- Coordinated team members along the way to deliver great results- Learning components and knowledge sharing through case studies, opinions, events, Q&A as well as driving content and traffic to the learning platform- Collaboration among professionals, practitioners, and vendors through the public spectrum channelPublic Spectrum is the first knowledge-sharing platform in Australia to embrace the entire public sector. Offering an opportunity to connect, collaborate, empower, inspire and upskill. There’s more than one way to look at the world. Public Spectrum shares the full spectrum of opinions perspectives and solutions. By uniting public sector individuals, departments and organisations, we connect them with the content, events, and people they need to meet their goals.

Sydney, New South Wales, Au

Getting involved from the brand concept to its promotion and adherence in the sector, we had a challenge to grow the brand in a very cost-effective way, exploring different digital strategies, industry partnerships and Advocate Marketing, leveraging our team, channel partners, and customers on social media engagement. Marketing operational responsibilities included managing the portfolio’s P&L, marketing budget, reporting key marketing statistics and forecasts, developing marketing campaigns, lead generation strategies and compelling materials for all revenue streams across digital media, conferences, summits, workshops and seminars.- Knowledge sharing in the retail industry- Collaborative and empowering partnerships- Innovative trends in the retail landscapeThe Retail Learning Channel is the first retail knowledge-sharing platform in Australia. As the first of its kind in the industry, this channel upholds the core values of Akolade in providing learning platforms and knowledge opportunities delivered through digital media, courses, events and so much more. It was designed in response to a growing need for engaging, inspiring and fresh learning opportunities in the retail industry.

London, England, Gb

Responsible for regional marketing strategies, a 25% increase of visitors number for a second edition trade show in Brazil, management of local marketing team and liaising with regional partners, reporting directly to British headquarters.- Successful brand transition, implementing international branding to a 20th edition local event. The Bett Educar Show.- Worked closely with event stakeholders (associations, speakers, sponsors) to maximise publicity and to increase delegate acquisition.- Delegate acquisition through the use of online marketing (email, web & social media), advertising, exhibitor & sponsor relationship. Mainly using Marketo and Salesforce platforms.- Implemented a new registration system, from designing the system structure, leading on tests and approvals.- Responsible for the expansion of the marketing and sales database and development of sales support materials.- Assisted with the content management (orientating journalists and PR agencies) of several brands within Education, Retail and Environment portfolios.

New York, New York, Us

Directly responsible for overall marketing strategy, planning and execution of demand generation marketing campaigns through direct, digital marketing and social media channels to generate leads and increase revenue, supporting growth targets.- Forged long-term industry partnerships with associations, publications, communities, groups and portals.- Content development for different promotion channels (e-mail marketing, website, printed brochures, digital banners, social media), improving SEO.- Maintained detailed performance reports.- Trained and supervised all marketing assistants’ activities.

New York, Ny, Us

In this role I was responsible for the development of a new revenue attracting area that resulted in 800%+ ROI. Worked on mid to large scale events, managing the marketing budget for each event and daily execution of marketing campaigns via social media, direct marketing, market research, database analysis, and more. The marketing role demanded organisation, multi-tasking, creativity, versatility, detail-oriented skills and work ethic while meeting strict deadlines.

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

Certificate Iv, Business

Specialist, Google Marketing - Analytics, Adwords & Seo

Bachelor'S Degree, International Relations And Affairs