Vanessa Castañeda Email & Phone Number

London, England, Gb

In my role as an Image Content Producer at Hogarth, I oversaw all imagery for a leading tech client, ensuring flawless execution of communications across web, email, and online stores. I collaborated with internal and external teams to develop and document strategic global content plans, handling day-to-day production challenges and troubleshooting. My efforts led to more efficient workflows and improved asset deliverables, contributing to the successful execution of product launches and campaigns.

Leatherhead, Greater London, Gb

In this role, I lead cross-functional teams to conceptualize and create engaging content for various platforms, ensuring it aligns with retailer standards. I oversee the entire creative and strategic development process for Google's Devices and Services hardware, managing both print and digital assets. I direct all aspects of promotional ad copy and legal disclaimers, collaborating with legal teams to ensure brand consistency and compliance. Additionally, I work with the NBA and GLOMO Awards marketing teams on Pixel phone campaigns, maintaining adherence to brand guidelines and legal requirements.Key accomplishments:Enhanced production workflows by utilizing advanced technologies, including AI, to address challenges in fast-paced environments effectively.Exceeded expectations by mastering multiple processes and maintaining a positive attitude amidst shifting directives.Successfully executed projects within agreed-upon parameters in collaboration with partners and external agencies.Served as a crucial link between the Global Operations team and major US retailers, spearheading consumer campaigns for retail giants like Amazon and Best Buy.Executed marketing initiatives, including photo and video campaigns, for Black Friday and holiday promotions, using creative assets from Global Operations to drive retail engagement and sales.

Leatherhead, Greater London, Gb

In this role, I executed creative campaigns for Google’s global hardware Photography team across print and digital platforms. I led cross-functional teams in brand concept development, production oversight, and the post-production process, including image retouching and reprocessing. I spearheaded a team responsible for producing professional photography and videography, facilitating efficient weekly status meetings to address critical project updates. I collaborated with EMEA, APAC, and LATAM Regional Leads to capture specific photography requests and ensure talent approvals. Additionally, I coordinated image select approvals and aligned regional timelines with the GTM calendar. I provided onboarding for new producers and traffic managers, and directed the production of diverse creative assets, including lifestyle photography, videos, 3D/AR assets, orthos, renders, product photography, and 360 animations, capturing high-quality imagery using the latest Google Pixel phones. I managed the integration of UI screens into Pixel and Nest devices, collaborating with UI teams, Art Directors, and retouchers to composite UI images onto devices within tight timelines for global content distribution.Key accomplishments:Delivered diverse creative assets for Pixel and Nest products, including global lifestyle photography campaigns, by successfully orchestrating concurrent production workflows.Streamlined approvals by championing global localization efforts and seamlessly collaborating with stakeholders.Achieved international acclaim through various awards and recognitions by coordinating with various teams.Guaranteed top-tier creative output across multiple disciplines by heading diverse production streams.Managed procurement of Pixel and Nest dummy models for photoshoots, maintaining strict confidentiality with internal teams and international vendors.Coordinated product ID and production timelines, ensuring timely project completion despite challenges.

New York, Ny, Us

In this role, I managed complex print and digital projects within the dynamic environment of an advertising agency. I worked closely with the brand team to ensure the timely and budget-conscious delivery of digital assets, including websites, emails, and banners. I monitored the financial health of individual projects by tracking hours and expenses, identifying risks, and suggesting proactive solutions. I engaged with the creative studio and marketing teams to refine best practices in creative development and workflow management. I remained updated on current project management tools, trends, and methodologies, incorporating innovation into our processes.Key Accomplishments:Introduced new tools, enhanced reporting mechanisms, and optimized workflows to increase team productivity.Obtained feedback and consensus from stakeholders to ensure successful project initiation and completion.Provided administrative support for freelance hiring, onboarding, and creative review scheduling as needed.Fostered a positive creative team culture by facilitating educational opportunities, award submissions, and celebratory events.

San Francisco, California, Us

In this role, I reported directly to the Vice President of Global Merchandising and Design Operations, ensuring alignment with departmental objectives. I spearheaded the planning and execution of project calendars, Global Town Hall meetings, and Global VP meetings, including monthly meetings across multiple international locations. I played a key role in organizing milestone meetings, design events, and large-scale events such as the nine-day Final Line Assortment event with over 400 attendees.Key Accomplishments:Ensured successful outcomes by overseeing shoot preparation, retouching guidelines, and deadlines for video and photography vendors, providing clear direction and guidance.Maintained adherence to project scope, budget, and quality standards by developing production schedules.Collaborated with cross-functional teams, including design, brand, and marketing, to align projects and provide art direction.Demonstrated leadership by guiding production teams to exceed goals and expectations.

Berkeley, Ca, Us

In this position, I documented memorable moments during special occasions and conducted professional headshot sessions for in-house employees. I also performed thorough digital retouching for educational materials and books, organized events and meetings for 15 different departments, and created various visual assets such as staff ID badges, program logos, marketing materials, and registration pages. Additionally, I managed event logistics and budgets, collaborated with executive directors to coordinate conferences and workshops, and trained volunteers for efficient execution.Key Achievements:• Improved brand communication by designing email campaign templates using MailChimp.• Enhanced project workflows by collaborating with team leaders and reporting directly to the COO. • Proactively managed project progress, priorities, and timelines through regular team meetings. • Ensured accuracy and clarity of print and publishing materials by providing proofreading and translation services.

In this role, I led retouching and editing processes to consistently align with creative briefs and benchmarks. I curated a diverse and visually captivating lifestyle photography shot list and captured product imagery in lifestyle editorial settings using both natural and controlled studio lighting techniques. I conducted post-production and retouching for photography intended for print, web, and e-commerce platforms. Additionally, I managed all administrative duties, such as vendor hiring and paperwork processing, including NDA compliance. I collaborated with rental houses to secure props, lighting, and photo equipment, ensuring the highest standards of excellence in every project.Key Accomplishments:Captured unforgettable moments at prestigious events like Mercedes Benz NYC Fashion Week and contributed editorial work published in esteemed publications such as Vibe Magazine.Drove project success by leading creative publications and web projects from inception to completion.Delivered real-time publishing of captivating imagery by excelling in photographing live events and press conferences.Managed logistics and timelines for product sourcing, talent booking, studio rental, and product shot list management.

In this role, I enhanced client care and rapport by earning a Reiki Master Teacher certification and honing my skills in active listening, communication, empathy, and stress reduction techniques. I developed and implemented a holistic brand identity and vision for the healing practice, encompassing aesthetics, messaging, and client experience. Additionally, I designed and created the website, crafted packaging from inception to printing, assembled handmade products, and conducted all photography. I founded a crystal-infused candle-making business to promote self-care through crystals and Reiki healing energy, and I negotiated vendor contracts to secure mutually beneficial terms, driving the success of the self-care product line.

New York, Us

Garden City, Ny, Us

Taught course in:*Digital Photography*Photoshop*Image Manipulation*Retouching *Studio Lighting*Web Design*Optimizing images for print and web*Portfolio concept, design and execution

New York, Ny, Us

Set-up of studio lighting equipment for class demonstrations Prepared class hand-outs and materials for class lessons Tutored students outside of class as needed

Assisted in editorial and commercial photo shoots, and digital retouchingManaged and archived negatives, digital files and editorial tear sheets

Ba, Ethnic Studies & African American Studies

Mfa, Photography, Video & Digital Media

Caribbean Studies