Vanessa Borges

Vanessa Borges Email and Phone Number

Marketing Coordinator | Digital Marketing Specialist | Content Marketing Specialist | Marketing Communications Specialist | Senior E-commerce Copywriter @ Anita Dr. Helbig GmbH
brannenburg, bavaria, germany
Vanessa Borges's Location
London, Ontario, Canada, Canada
About Vanessa Borges

As an experienced Digital Marketing Specialist, Innovative Copywriter, and Senior E-commerce Copywriter, I've honed my skills over eight years, focusing on e-commerce, social media, and customer experience. At Cogna Educação, I led impactful initiatives:* Developed effective launch strategies, promotions, and customer communications for diverse educational products.* Achieved a remarkable 60% increase in website visits through targeted marketing campaigns.* Contributed significantly to enrolling over 1000 new daily students through innovative advertising efforts.*In a digital product launch, I exceeded the goal by over 100% - the target was 100 thousand, and we sold a million within 4 days of the launch I participated in. * Recognized for my commitment to quality and deadlines, I bring proactivity, engagement, and focus to every project, driving company growth.Continuously seeking professional development, I hold certifications in content marketing, inbound marketing, and Google Analytics, and I'm fluent in Portuguese, and English. Learning French.Driven by my passion for creating persuasive copies that resonate with audiences, I am dedicated to generating positive outcomes for the education sector and beyond.

Vanessa Borges's Current Company Details
Anita Dr. Helbig GmbH

Anita Dr. Helbig Gmbh

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Marketing Coordinator | Digital Marketing Specialist | Content Marketing Specialist | Marketing Communications Specialist | Senior E-commerce Copywriter
brannenburg, bavaria, germany
Website:
anita.com
Employees:
97
Vanessa Borges Work Experience Details
  • Anita Dr. Helbig Gmbh
    Marketing Coordinator
    Anita Dr. Helbig Gmbh May 2024 - Present
    Ontario, Canada
    * Develop and execute innovative marketing strategies to promote swimwear and lingerie lines, reinforcing brand image.* Conduct market research to identify trends and understand customer behavior.* Collaborate with cross-functional teams to create engaging and consistent brand messages.* Analyze and optimize marketing initiatives, providing detailed performance reports.* Drive customer engagement and loyalty, embodying the essence of Anita Canada.* Build and manage a robust customer database using SalesForce.* Engage with B2B customers through regular newsletters and support their marketing efforts.* Manage collateral materials, including catalogs and customer poster requests.* Oversee the customer VIP program and co-op advertising.* Participate in monthly global marketing meetings.
  • Cogna Educação
    Copywriter & Lead Generation Marketing Specialist
    Cogna Educação Nov 2023 - Mar 2024
    São Paulo
    As a Copywriter & Lead Generation Marketing Specialist at Cogna, I played a pivotal role in driving marketing initiatives and crafting persuasive content across various platforms. Here's a snapshot of my achievements:* Developed persuasive and engaging copy for social media, online and offline campaigns, emails, video scripts, product descriptions, and dynamic creatives, aiming to drive exceptional results.* Executed effective launch strategies and promotions, along with assertive customer communications, to engage with our audience and drive conversions.* Contributed to a remarkable increase of over 60% in website visits through a targeted marketing campaign.* Played a key role in achieving over 1000 new daily enrollees at the college through our team's innovative advertising campaign efforts.Skills:* Proficient in creating persuasive and engaging copies for various platforms.* Experienced in developing effective launch strategies and promotions.* Skilled in crafting assertive customer communications.* Expertise in social media marketing, Google ADS, and Meta advertising.Proven ability to drive exceptional results through digital marketing initiatives.
  • Victor Damásio
    Copywriter & Digital Marketing Specialist
    Victor Damásio Feb 2023 - Aug 2023
    São Paulo, Brasil
    As a Copywriter & Digital Marketing Specialist at Victor Damásio, I specialized in crafting persuasive copies for various purposes, including Landing Pages, websites, social media, product launches, online and offline campaigns, emails, video scripts, product descriptions, and static and dynamic creatives for social media and Google ADS, to drive exceptional results. Here are some key achievements during my tenure:* Achieved over a 20% increase in views for live broadcasts by an expert through compelling copywriting.* Played a significant role in the product launch team that generated over 7 digits in revenue in just 3 days.* Developed effective launch strategies and communicated assertively via WhatsApp to ensure high engagement and conversion.* Crafted impactful institutional texts, consistently conveying the brand's identity and values memorably.* Created scripts for course lessons in the digital product and mentoring segment, providing an enriching learning experience.* Developed scripts for Pre-Launch Content (PLC), laying the groundwork for successful launches.Skills:* Proficient in crafting persuasive and engaging copies for various platforms.* Experienced in developing effective launch strategies and assertive communication.* Skilled in institutional branding and conveying brand identity and values.* Expertise in scriptwriting for educational content and product launches.* Ability to prepare Pre-Launch Content (PLC) to set the stage for successful launches.
  • Ultrapassando Limites
    Copywriter & Digital Marketing Specialist
    Ultrapassando Limites Aug 2022 - Jan 2023
    São Paulo, Brasil
    As a Copywriter & Digital Marketing Specialist at Ultrapassando Limites, I specialized in crafting persuasive copies for various purposes, including Landing Pages, websites, social media, product launches, online and offline campaigns, emails, video scripts, and product descriptions. Here are some key achievements during my tenure:* Achieved a remarkable 15% increase in the opening and conversion rates of marketing emails sent to customers.* Developed launch strategies and persuasive copies for customer communication via WhatsApp, resulting in high conversion and engagement rates.* Crafted impactful institutional texts, effectively conveying the essence and values of the brand.* Made a significant contribution to the company's branding process, strengthening its identity and positioning in the market.Skills:* Proficient in crafting persuasive copies for various platforms and purposes.* Experienced in developing launch strategies and customer communication via WhatsApp.* Skilled in crafting impactful institutional texts and conveying brand values effectively.* Expertise in contributing to the branding process and strengthening brand identity and positioning.
  • Glitter Bang
    Fashion Designer, Marketing Specialist & Ceo
    Glitter Bang Jul 2015 - Jan 2023
    São Paulo E Região, Brasil
    As the Founder & Owner of Glitter Bang, a self-employed venture, I spearheaded various aspects of product creation, management, and brand development. Here are some key achievements during my tenure:* Created, manufactured, and managed products with excellence and alignment with the brand's identity.* Developed the branding of the company, creating a consistent and unique image that reflects values and purpose.* Prospected suppliers, service providers, and raw material acquisition for efficient supplies.* Priced products with market analysis for appropriate strategies.* Optimized product registration on the website platform and Marketplace, effectively managing the Marketplace to expand its online presence.* Produced and analyzed media, analytics, and sales reports.* Created campaigns, actions, and promotions to boost sales.* Conducted market research, trend analysis, and competitor analysis.* Developed sales strategies and brand positioning.* Managed product exports and prospected new international clients.* Researched and implemented new tools to optimize processes.* Managed e-commerce, social media, Customer Service, and SAC 2.0 for a positive customer experience.* Created content for media and engaging video scripts.* Planned high-quality photoshoots aligned with the brand's identity.* Edited photos for impeccable product presentation online.* Produced events for customer interaction and partnerships with influencers and celebrities.Skills:* Product management* Branding development* Market analysis* Pricing strategies* E-commerce management* Social media management* Content creation* Event planning* Customer service management* Strategic planning
  • Meza 1618
    Copywriter & Content Marketing Coordinator
    Meza 1618 Apr 2021 - Aug 2022
    São Paulo, Brasil
    As a Copywriter & Content Marketing Coordinator, I played a pivotal role in developing and implementing effective communication strategies across various digital platforms. Here are some key achievements during my tenure:* Developed social media guidelines to achieve engagement and visibility goals for multiple clients.* Crafted compelling content for social media, blogs, websites, email marketing, and newsletters, enhancing brand presence and driving audience engagement.* Created institutional texts and campaigns to boost brand recognition in the market.* Developed product descriptions that highlighted features and benefits, effectively attracting and engaging customers.* Programmed and published content on social media platforms, ensuring an active and consistent online presence.* Increased social media followers by 20% and engagement by 10%, contributing to enhanced brand visibility and audience interaction.Skills:* Social media management* Content creation* Communication strategy* Branding development* Copywriting* Audience engagement* Product description* Content scheduling
  • Tabacaria Nacional
    Marketing Specialist & Content Specialist
    Tabacaria Nacional Jun 2019 - Jan 2021
    São Paulo E Região, Brasil
    I created social media guidelines and content in line with the company's objectives. I also developed video scripts to promote products and services. I created campaigns and promotions to boost sales and increase brand visibility both online and in physical stores. I reviewed texts, artwork, and product descriptions to ensure quality and accuracy. I also managed social media accounts, providing customer service through various channels, and researching partnerships with influencers and celebrities. I produced social media reports and monitored sales and abandoned carts to provide insights for improvement. I also managed intern marketing initiatives to engage employees, created internal incentive campaigns, and organized internal and external events. Lastly, I was responsible for selecting and implementing special occasion decorations and researching new tools to optimize processes and results.
  • Agência Rah
    Junior Copywriter
    Agência Rah Apr 2017 - Mar 2018
    São Paulo E Região, Brasil
    I created guidelines for social media, wrote engaging content for blogs and websites, developed marketing strategies and promotions, crafted product descriptions, and managed social media profiles.
  • Cepel Comércio De Papéis E Embalagens
    Ecommerce Specialist
    Cepel Comércio De Papéis E Embalagens Mar 2016 - Feb 2017
    São Paulo E Região, Brasil
    This job involves several tasks related to product management and marketing. The main responsibilities include creating product descriptions that are optimized for search engines and user-friendly, developing product kits to increase sales, writing content for social media to engage the audience and promote the brand, registering products in the ERP and online platforms, setting competitive prices based on costs, competition, and market demand, providing efficient customer service, creating campaigns and promotions to boost sales and attract new customers, and managing and registering products on various online sales platforms.
  • Front!
    Social Media Marketing Specialist
    Front! Aug 2015 - Jan 2016
    São Paulo E Região, Brasil
    I created and wrote social media content for multiple companies to attract and engage their target audience. It also requires researching competitors' strategies to identify opportunities for differentiation. Designing visually appealing layouts for social media posts while maintaining the brand's visual identity is another important aspect of the job. Event production is also part of the role, including planning and coordinating all stages to create memorable experiences for participants. I developed strategies to increase engagement, followers, and overall brand presence on social networks by utilizing metrics to measure results is another key responsibility. I also generated sales strategies, campaigns, and promotions to expand the reach and improve sales conversion on social media. Lastly, conducting research and establishing relationships with advertising partners to increase brand visibility is an important aspect of the job.
  • Vestem
    E-Commerce Manager
    Vestem Jun 2014 - Jun 2015
    São Paulo - Brazil
    I managed orders and ensured accurate delivery, handled customer requests and provided excellent service through various channels, troubleshot technical issues, optimized product presentation online, designed social media layouts, updated banners, and windows to improve sales, create promotions and campaigns, expanded brand presence through offline actions, managing international clients, designing email marketing campaigns, managing platform transitions, collaborating with marketing and sales teams for growth strategies, and analyzing metrics to improve company strategies and performance.
  • Simples Comunicação
    Social Media Marketing Specialist
    Simples Comunicação Jun 2012 - Jul 2013
    Fortaleza E Região, Brasil
    I managed social media accounts for different companies, making sure they were more visible and engaging to their audiences. I also created persuasive and interesting content for social media, blogs, and websites to strengthen the brand's online presence. I came up with creative marketing campaigns for social media to reach more customers and increase interaction. I designed attractive layouts for social media to maintain the brand's visual identity. I was skilled at planning events strategically to ensure they were successful and memorable for attendees. I also covered events, captured important moments, and created content to share on social media.

Vanessa Borges Education Details

Frequently Asked Questions about Vanessa Borges

What company does Vanessa Borges work for?

Vanessa Borges works for Anita Dr. Helbig Gmbh

What is Vanessa Borges's role at the current company?

Vanessa Borges's current role is Marketing Coordinator | Digital Marketing Specialist | Content Marketing Specialist | Marketing Communications Specialist | Senior E-commerce Copywriter.

What schools did Vanessa Borges attend?

Vanessa Borges attended Fanshawe College, Impacta Tecnologia, Impacta College, Scholl Senai Francisco Matarazzo, Marita's College, Trailhead By Salesforce.

Who are Vanessa Borges's colleagues?

Vanessa Borges's colleagues are Abdullah Öcüt, Brown Wf), Jose Manuel Villa Mula, Slavica Veber Kilde, Elsy De Smedt, Marta Chrzanowska, Braml Andrea.

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