Vanessa Chan 🌸 Personal Online Branding Email & Phone Number

Singapore

Lifelong Learning Institute

Training areas:- Personal Online Branding (LinkedIn, Facebook, Instagram)- Social Media Marketing - Digital Marketing- Skills Future for Digital Workplace (SFDW).

Singapore

Training areas:- WSQ Essential Techniques for Eye-Catching Smartphone Photography-WSQ Boosting Efficiency And Content Strategy With Generative AI

Singapore

Training areas: - Innovative Communication Methods using ChatGPT- Maximise Digital Marketing Impact with Content Strategies- Building your Brand with LinkedIn Marketing- Creative Idea Generation and Selection Techniques- Introduction to Digital Marketing- Social Media Marketing with Mobile Video Creation- Take Impactful Photographs with your Smartphone

Singapore

Open sourcing some of my Mobile Photography Images at Unsplash. Feel free to use them (commerical and non-commercial purposes) under the Unsplash license. A credit mention is much appreciated - a credit can be as simple as adding my name with a link to my profile or photo.

Singapore

GWG is one of Singapore’s top spa and wellness companies with established spa brands like FIL, Beyond Beauty, Body Contour Premier and Passage New York. It was the official distributor for Murad in Singapore, an international cosmeuceutical brand. - Strategist, Chief Editor & Copywriter for all Digital Marketing Content.Key Achievements:- Digital Marketing (Strategy): Mapped out the entire digital marketing strategy and budgeting for the group’s wellness brands- Social Media Marketing (Strategy): Engineered the overall strategy of the group’s 5 FB pages to increase likes and improve engagement with fans. Managed 5 Facebook Pages through community management, fan engagement and FB marketing campaigns. - Social Media Marketing (Content Creation and Advertising): Chief content creator; conceptualised and wrote content for 5 Facebook Pages. Planned FB advertising strategies to strategically increase fan base. Directed visual content, Facebook ads and FB WOM campaigns- Website Development: Oversaw the revamp of 8 websites (Magento and WordPress platforms), including the international skincare brand Murad SG website that has a full-fledged e-commerce function and custom-made CRM system.- SEO optimisation: Developed content for flagship spa brand; working closely with SEO vendor to ensure website is fully SEO-optimised. Analysed and chose long-tail keywords for SEO optimization and embarked on SEO onboarding of the website.- e-Commerce: Project managed a full-fledged mobile responsive e-Commerce website: For the Murad SG website, besides being a full-fledged e-Commerce website using the Magento Platform, it has a customised CRM system.- Marketing: Event management, editor for all digital marketing assets including email blasts and website content. Co-editor for traditional advertisements and other marketing collaterals.- Business Development: Facilitated successful joint-promotions with firms: AIA Singapore, Prudential Insurance & Chan Brothers Travel.

AIA Singapore is part of the AIA Group, which today is the largest independent publicly listed pan-Asian life insurance group in the world and the second largest life insurance company in the world by market capitalisation. Key Achievements:- Business development: Developed new sponsors and grew existing sponsor business by planning and implementing new campaigns. Organized a series of customer acquisition road shows which reaped more than S$500K of new business.- Campaign management (external database): Identified segments of customer databases of affinity partners to target for distribution of life and non-life products (via mail and telemarketing). Worked closely with stakeholders to develop and execute marketing plans; including developing sales strategies and enhancing/modifying products for the different target markets. Managed, monitored and analyzed profitability of marketing campaigns, production and marketing budgets.- Campaign management (internal database): Segmented the internal database and drove the database marketing activities for Life and A&H profit centres. Managed the day-to-day marketing campaign matters and close monitoring of sales results, working closely with internal Data Warehouse team to carry out data-mining and employing database marketing techniques to improve results. - Events Planning: Co-organized investment seminars for policyholders and financial advisors to drive maturity recapture of investment plans. In addition, to increase awareness of key marketing campaigns, co-organised regular road-shows to reach out to internal stakeholders.

Comfort and CityCab, both taxi companies belonging toComfortDelGro Corporation Limited (multi-national land transport company operating more than 46,000 vehicles in 7 countries) are the largest operators in Singapore’s taxi industry with a combined fleet of about 17,000 taxis. Key Achievements:- Advertising & Promotions: Conceptualized, developed and implemented above and below-the-line advertising and promotion campaigns targeting the B to B and B to C markets. Co-planned and executed 7 very successful promotions in 2007: 3 MasterCard usage promotions, 3 corporate acquisition promotions, 1 NETS payment launch and 1 Driver Cashless Acceptance programme. Sourced for external partners for client reward programmes. - Sales & Marketing: Assisted Marketing Manager to manage a sales & marketing team of 5 sales staff. Planned and marketed company’s corporate taxi payment service to corporate customers. Account servicing of corporate customers from a wide range of industries including the government sector, banking, service, manufacturing, aviation and logistics. Planned and executed direct marketing mail campaigns. Conceptualized, planned and increased usage of credit card payment (public customers) in ComfortDelGro fleet of 16,000 taxis. Worked closely with strategic partners (MasterCard & NETS) in planning public marketing campaigns.- Product & Brand Management: Planned the launch of personal membership programme for frequent commuters. Created and implemented brand enhancement strategies and loyalty programmes to increase membership base.- Corporate Sales: Built strong rapport with key corporate customer, strategic relationships with key external partners and account servicing of more than 200 corporate customers.- Events Management: Organised trade fairs and public road shows to heighten awareness of company’s products and services. - Project Management: Integral member of the working committee for the merger of CityCab Pte Ltd and Comfort Taxis.

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General

Activities and Societies: NUSSU Welfare Committee, AIESEC, Rotaract Club

Diploma In Translation & Interpretation (Intensive), Translation & Interpretation: Chinese To English, English To Chinese

Advanced Certificate, Training And Assessment, Acta Certified Trainer In Wsq Programmes

Bachelor Of Business Administration - Bba, Business Administration And Management, General