Vanessa Frankard Email & Phone Number

Vancouver, British Columbia, Canada

I am a full-time marketing freelancer working with small to medium-sized Canadian lifestyle brands.Client Portfolio (Past, Present, and Project):- A Bread Affair- DALINA Cafe (Bosa Properties)- NENA Skincare- Naked Snacks- Outshinery - Martket Branding- Punch Bowl Festival- Lily & Roo Non-Toxic Nail Salon- The Good Stuff Smoothies- Make It! Show- BC Living Simply Beautiful Box- Wardrobe Apparel- We Love Van- Zenabis

Vancouver, Bc

Award winning Vancouver Lifestyle & Events e-zine in Fashion & Retail, Beauty & Skincare, Food & Drink and Health & Wellness.* Founded Modern Mix Vancouver in 2008 and have maintained relationships with 100’s of industry specialists to leverage expertise and increase readership with relevant content aligned with MMV’s lifestyle vision. * Collaborate with national brands including Expedia, Flight Centre, BC Hydro, NBA Canada, Metropolis at Metrotown, Richmond Centre, McDonald's Canada, IÖGO Yogurt, etc. as a social media influencer to highlight key products and promotions.* Oversee six contributing writers, coordinating availability with event schedules and the overall blog content plan and editing articles for consistency MMV brand tone and voice. * Solicited $30,000 worth of in-kind sponsorship of food, drink and prizes for five-year anniversary party for 180 guests.

Burnaby, Bc

With over 260 retail locations across Canada, WIRELESSWAVE and Tbooth wireless carry the latest phones, accessories and multi-carrier mobile plans.* Determine, develop and execute the appropriate mix of marketing support for manufacturer (ie. Apple, Samsung, LG) and carrier stakeholders (ie. Rogers, Bell, Fido, Virgin) through developing print and digital marketing collateral including marketing brochures, in-store video frames, web tiles and product landing pages.* Support high-profile phone and product launches (ie. iPhone 7, Galaxy S7, Google Pixel, etc.) and carrier offerings (ie. gift with purchase, plan discounts, trade-in offers) by managing multiple external agency/vendor partners (creative, web, search, social) to deliver on campaigns. * Coordinate the grand opening activities and promotions of new store locations by booking media, producing in-store advertising collateral, collaborating with merchandising team for special product offers and prizing, and the co-development of campaigns with shopping center administrative teams.* Build relationships with national media vendors to research out-of-home media placements, negotiate prices and book advertising, with a specific focus on OOH placements within shopping centres.

Vancouver, Bc

Daiya is a plant-based CPG brand which offers dairy-free packaged products (Pizza, Cheezecake, Shreads, Blocks, etc.) in grocery stores across Canada and the US.* Lead all digital support (social, PR, website dev, couponing, eblasts) for product launch campaigns in the US, strategically leveraging digital tools to increase household penetration among an expanded target demographic. * Provide direction to our digital agency partner, efficiently utilizing resources and delegating tasks to produce content and execute on marketing campaigns. Set and review quarterly performance goals for agency team.* Concepted the first-ever product launch celebration for Daiya Cheezecake in Chicago, managing budget, blogger invitations, caterers, volunteers, designers, photographers and other suppliers to execute the event. *Participate and provide feedback on product development, including sensory testing and product packaging.

Vancouver, Canada Area

At Metropolis at Metrotown Shopping Centre (July 2013 to May 2014) * Manage the digital content for 400 brands and retailers, providing digital support for grand openings, promotions and special events. Noteworthy partnerships include The Microsoft Store, Victoria's Secret and the Nintendo Holiday Lounge. * Managed five seasonal social app development projects with a third-party contractor, leading creative ideation, content creation, user testing, troubleshooting and optimization. For our online Fall promotion, I achieved a record-breaking number of user registrations. * Initiated and spearheaded our website upgrade project, increasing website visits by 22% by identifying 20+ areas of online inefficiencies and directing our programmer to optimize the user frontend and backend experience.* Plan and execute interactive influencer outreach programs to gain digital media coverage to highlight key events and current promotions. Report on campaign metrics and identify opportunities for future collaboration.* Handle all digital support for in-mall events including the first ever Black Friday at Metropolis at Metrotown and the LOU LOU Magazine Event Partnership with channels including Facebook Ads, Facebook Events and Google Adwords; ensuring brand consistency between all promotional channels.At the Western Region Head Office for Ivanhoé Cambridge (June 2014 to January 2015):* Analyze the performance and provide strategic direction and recommendations for a portfolio of 7 shopping centers and their marketing teams in Western Canada. * Organize and host “Digital Day” workshop for a senior group of Western Region Marketing Directors, and present best practices for adapting marketing content to digital channels.* Establish national templates and processes for digital data gathering across Canada..

Vancouver, Canada Area

* Identify social media objectives for clients and develop a year-around social media strategy with content themes, insights from competitor analysis, social brand and moderation guidelines, and seasonal promotion amplification tactics to best reach our target consumer. * Examine the opportunities and limitations of current and emerging social platforms (ie. reach, brand use cases, user flow, API compatibility, etc.) in order to leverage its social functionalities into an overall brand marketing campaign.* Partake in new business development by identifying social platforms in line with client marketing objectives and subsequently bundle together social media services; providing cost/hours estimates to be adapted towards a specific campaign goal or budget.* Foster strategic working relationships with external vendor partners (ie. Facebook) in order to innovate and experiment with new functionality. Establish and present a POV recommendation on new social media functionality to demonstrate thought-leadership to clients (external) and senior management (internal).* Guide two junior media team members to ensure processes and templates are followed, content calendars are executed on schedule and social communities are managed as per my pre-established social brand and moderation guidelines strategy. * Certified in Google Analytics (IQ). Proficient with Facebook Insights and the use of additional social media tracking tools including Sysomos and Radian 6 for campaign monitoring and optimization.

* Manage and write copy for the Facebook communities of three CPG brands, actively interacting with a combined total of 800,000 Fans on a daily basis. Creatively and proactively engage with target consumers to develop relationships and drive brand conversations.* Established and executed BC Casinos' digital PR program to gain blogger media coverage for government gaming amenities and retail locations. Lead influencer outreach programs for Tic Tac's charity partnership, and Ferrero Rocher's seasonal contest. Report on campaign metrics and identify opportunities for future collaboration.* Produce bi-weekly SEM analysis and reports through Acquisio for four product campaign lines with the BC government gaming site PlayNow.com, providing the client with insights and tangible, actionable recommendations to improve their overall SEM approach.

* Executed social media strategy on daily basis for Worksafe BCs "Raise Your Hand" campaign through channels including Facebook, Twitter, Youtube and Flickr.* Trained three social media correspondents in content generation and "live Tweeting" as the off-site correspondent for six large-scale festivals.* Liased with internal creative and production studio departments to oversee advertisement creation to meet client expectations.* Researched competitive markets in digital tourism trends and delivered analytical conclusions.* Familiarity with outsourcing to brand activation teams and third-party digital service providers.

· Conducted market research for client re-branding including price analysis on 5 competing steakhouse chains, an evaluation of brand functional vs. emotional features, and third-party vendor research.· Researched innovative dairy trends in the international market for BC Dairy Foundation.· Compiled media lists of 70+ regional print/radio contacts for press release announcements.

• Invented three-tier pairing strategy to ensure pairing compatibility between 150 industry professionals and student mentees. • Created the content for an unprecedented mentorship guidebook set, distributed to 75 mentors in year one, aligning with knowledge that amount of sponsorship dollars is driven by mentorship quality. • Encouraged member retention from membership renewal of LOT members by outsourcing vision and content for CYP promotional brochure with 2300 copies printed.

Vancouver

Bachelor Of Commerce (B.Com.), Marketing

Activities and Societies: UBC Marketing Association, Commerce Community Programs, ICBC Case Competition

Education record