Vanessa Rodriguez Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam Area

Working across Global Partner Markets organization supporting Merchandising Operations for Energy Skate Hoops & Culture under Dabba agency.

Amsterdam, North Holland, Netherlands

Freelance Producer for Patagonia EMEA leading the execution of events across key cities like Amsterdam, London, Lisbon, Paris, and San Sebastian for Ocean Brand Marketing Campaign.

São Paulo E Região, Brasil

•Responsible for defining strategic marketing planning for the category in LATAM;•New Business development, creating and production of content and brand projects such as global campaigns;•Management of marketing calendar for categories, ensuring activation alignment between strategies;•Definition and monthly monitoring of the category budget;•Management of external agencies, PR, live marketing and digital;•Responsible for defining researchs on Sportstyle category trends… Show more •Responsible for defining strategic marketing planning for the category in LATAM;•New Business development, creating and production of content and brand projects such as global campaigns;•Management of marketing calendar for categories, ensuring activation alignment between strategies;•Definition and monthly monitoring of the category budget;•Management of external agencies, PR, live marketing and digital;•Responsible for defining researchs on Sportstyle category trends among consumers, and competitors;•Create local content to meet the needs of local-specific consumer subgroups;•Responsible for development and implementation of an efficient strategy, carrying out marketing campaigns and actions, based on the categories and needs in collaboration with merchandising and trade marketing. Show less

São Paulo

• Responsible for strategic planning and execution for Brazil;• Management of PR, digital and communication agencies;• Elaboration and approval of business plan and management of annual budgets, aligned with HQ in California;• Leadership of the brand’s event platforms: fashion, art, sport, music and lifestyle;• Negotiation of sponsorship contracts for athletes and opinion leaders;• Creation and execution of marketing and product campaigns focused on digital;• New… Show more • Responsible for strategic planning and execution for Brazil;• Management of PR, digital and communication agencies;• Elaboration and approval of business plan and management of annual budgets, aligned with HQ in California;• Leadership of the brand’s event platforms: fashion, art, sport, music and lifestyle;• Negotiation of sponsorship contracts for athletes and opinion leaders;• Creation and execution of marketing and product campaigns focused on digital;• New Business Development, creating and production of content and brand projects such as global campaigns.Expertise:• Brand• PR• Digital Marketing• Content Marketing• Project Management• Product Marketing • Communication • Inbound Marketing • Events• Trade Marketing Show less

São Paulo E Região, Brasil

• Elaboration and approval of business plan and management of annual budgets, aligned with HQ in California;• Implementation of brand activations at POS and sales activation at events;• Management of distributors and sales representatives.Expertise:• Brand• PR• Digital Marketing• Content Marketing• Project Management• Product Marketing • Communication • Inbound Marketing • Events• Trade Marketing

São Paulo Area, Brazil

•Responsible for strategic and execution of POS and sale activations for Brazil;•Elaboration and execution of strategic business plan in the main key accounts in Brazil such as Centauro and Netshoes;•Total management of annual budgets;•Negotiation and management of special projects focus on the consumer experience improvement.

São Paulo Area, Brazil

•Responsible for strategic planning and execution for Brazil; •Management of advertising and communication agencies;•Responsible for brand events platform; •National roll out of e-commerce platform in Brazil;•Special projects to expand consumer bases and opinion leaders;•Implementation of brand activations at POS and sales activation events;•Development of digital strategies through influencers and social networks.

• Responsible for strategic planning and execution for Brazil;• Management of PR, digital and communication agencies;• Special projects to expand consumer base and opinion leaders;• Management of Brazil women’s campaigns strategies;• Implementation of brand e-commerce.

São Paulo Area, Brazil

• Total leadership of brand’s event platforms for Brazil, including the main world group event, World Surf Championship Tour in Rio de Janeiro for four years, from 2011 to 2014;• Negotiation international projects with private and public authorities.

• Responsible for marketing campaigns execution for Brazil such as Ayrton Senna Campaign; • Implementation of communication and advertising agencies;• Product and brand activation at events and partnership with GP Formula1;• Responsible for sales and import forecasts of POS products and materials for Brazil.

• Strategic communication planning support; • Negotiation of commercial contracts and events;• Execution of company sales events;• Endomarketing area;• Company press advisor.

Masters In Marketing And Sports Marketing, Marketing

Activities and Societies: Marketing, Events Manager, Nascar

Central Saint Martins - Fashion Business - Market & Communication, Fashion, Marketing, Communication

Activities and Societies: Desenvolvimento de um projeto de Fashion Brand, concepção do produto, comunicação e venda.

Inovação Em Marketing Digital, Marketing

Trade Marketing, Marketing

Pós Graduação Em Marketing, Marketing

Pós Graduação Em Gestão De Marketing, Marketing

Social Communication, Communication