Vanessa M Craig Email & Phone Number

Los Angeles, California, United States

• Meeting with Studio Manager and staff to conceptualize marketing strategies and content creation based on weekly and monthly goals.
• Monitoring industry-relevant social media trends and mediums for optimal audience views, growth, and brand awareness.
• Use of Adobe Photoshop, Canva, and Instagram Reels to create on-brand and studio relevant promotions.
• Applying SEO-rich copy, studio and fitness industry language in a fun and engaging way for a full-circle marketing approach across newsletters, social media and web.
• Increasing brand awareness, membership sales, and uplifting the studio as a community-focused, body-positive, all-inclusive fitness and wellness space.
• Sharing and monitoring analytics to assess demographics, progress, and areas of growth.

Los Angeles, California, United States

• Directed national online and in-store seasonal campaigns with creative team, including graphic designers, SEO consultants, store managers, in-store merchandisers, and product buyers.
• Uploaded and organized products, images, category pages and SEO-rich copy on e-commerce website while working closely with web developers to identify site issues and implement upper-level enhancements.
• Managed content, scheduling and analytics for cross-platform social media accounts and newsletters in industry-specific brand voice in accordance with campaign and sales goals.
• Copywriting and proofreading for all in-house and external materials including product copy and web content, in-store, online and print advertising, brand books, and seasonal campaigns.
• Coordinated and managed outreach, sponsorship and education programs in connection with large-scale industry vendors, local community organizations, and well-known industry affiliates.
• Attended tradeshows, seminars, and networking events to stay current on product trends, establish new working relationships, and grow brand awareness as an industry leader.

Los Angeles, California, United States

• Copywriting, content creation, and management of cross-platform social media accounts and weekly newsletters for inclusive and body positive gym.
• Directly increased sales, follower growth and brand awareness via social media outlets, weekly newsletters, direct mailing, and billboard ads.
• Curated and produced community and gym related events and fundraisers.
• Worked closely with staff and management to enhance cross-platform branding, discuss current promotions and trends in the fitness and health communities.
• Attended regular staff meetings with prominent social justice advocates to address challenges in the fitness industry and uphold inclusive company mission at all levels.

Los Angeles, California, United States

• Implemented marketing and advertising campaigns based on target market and trend forecasting for startup size and gender-inclusive suiting and soft goods brand.
• Developed branding for large scale promotional campaigns, events, website and social media.
• Organized and produced exclusive and large-scale events for new product launches.
• Developed strategic partnerships with industry relevant companies and brands.
• Managed marketing, conceptualized strategy, wrote copy, and successfully led team to reach $69k fundraising goal.

Los Angeles, California, United States

• Produced small to large scale events and red-carpet receptions at various Los Angeles venues.
• Designed flyers, web and social media pages, curated blog posts, and managed mailing lists.
• Established cross-promotional campaigns with other event producers, organizations and venues to promote events.
• Acquired donations and successfully fulfilled target goals for fundraising campaigns.
• Booked talent, secured sound and staging equipment, corporate sponsorship outreach, managed finances, set up and hosted events.

Bachelor'S Degree

Certificate Of Completion, Fashion/Apparel Design