• Meeting with Studio Manager and staff to conceptualize marketing strategies and content creation based on weekly and monthly goals.• Monitoring industry-relevant social media trends and mediums for optimal audience views, growth, and brand awareness.• Use of Adobe Photoshop, Canva, and Instagram Reels to create on-brand and studio relevant promotions.• Applying SEO-rich copy, studio and fitness industry language in a fun and engaging way for a full-circle marketing approach across newsletters, social media and web.• Increasing brand awareness, membership sales, and uplifting the studio as a community-focused, body-positive, all-inclusive fitness and wellness space.• Sharing and monitoring analytics to assess demographics, progress, and areas of growth.

• Directed national online and in-store seasonal campaigns with creative team, including graphic designers, SEO consultants, store managers, in-store merchandisers, and product buyers.• Uploaded and organized products, images, category pages and SEO-rich copy on e-commerce website while working closely with web developers to identify site issues and implement upper-level enhancements.• Managed content, scheduling and analytics for cross-platform social media accounts and newsletters in industry-specific brand voice in accordance with campaign and sales goals. • Copywriting and proofreading for all in-house and external materials including product copy and web content, in-store, online and print advertising, brand books, and seasonal campaigns.• Coordinated and managed outreach, sponsorship and education programs in connection with large-scale industry vendors, local community organizations, and well-known industry affiliates.• Attended tradeshows, seminars, and networking events to stay current on product trends, establish new working relationships, and grow brand awareness as an industry leader.

• Copywriting, content creation, and management of cross-platform social media accounts and weekly newsletters for inclusive and body positive gym.• Directly increased sales, follower growth and brand awareness via social media outlets, weekly newsletters, direct mailing, and billboard ads.• Curated and produced community and gym related events and fundraisers.• Worked closely with staff and management to enhance cross-platform branding, discuss current promotions and trends in the fitness and health communities.• Attended regular staff meetings with prominent social justice advocates to address challenges in the fitness industry and uphold inclusive company mission at all levels.

• Implemented marketing and advertising campaigns based on target market and trend forecasting for startup size and gender-inclusive suiting and soft goods brand.• Developed branding for large scale promotional campaigns, events, website and social media.• Organized and produced exclusive and large-scale events for new product launches.• Developed strategic partnerships with industry relevant companies and brands. • Managed marketing, conceptualized strategy, wrote copy, and successfully led team to reach $69k fundraising goal.

• Produced small to large scale events and red-carpet receptions at various Los Angeles venues.• Designed flyers, web and social media pages, curated blog posts, and managed mailing lists. • Established cross-promotional campaigns with other event producers, organizations and venues to promote events.• Acquired donations and successfully fulfilled target goals for fundraising campaigns.• Booked talent, secured sound and staging equipment, corporate sponsorship outreach, managed finances, set up and hosted events.