Following the acquisition of Third Light by PhotoShelter, as Senior Marketing Manager, I led on development and implementation of PhotoShelter’s content marketing strategy in the UK and Europe. This focused on storytelling and included copywriting for blog posts, case studies, email campaigns and landing pages, to target key verticals in EMEA.My role also included collaborating with Customer Success, Sales and Marketing team members to define and develop marketing strategies to support the company’s European expansion plans and drive profitable growth in the region. I worked on the development of PhotoShelter’s first UK/EU virtual Summit, acting as co-host, curating content and working with customers and key industry leaders from organisations such as FIFA and the British Olympic Association. https://brands.photoshelter.com/eurosummit-2023/

Third Light is a digital asset management software company which was acquired by PhotoShelter in 2022. I was responsible for the development and implementation of Third Light’s marketing strategy, raising the company’s profile in the UK and abroad, and brand growth until its acquisition.My work included:• Creation of go-to-market marketing campaigns for new product features and releases• Line management of content specialist for developing and implementing content strategy. This included product articles and turning sustainability-related stories into business communications, ensuring Third Light’s commitment to sustainability was documented and understood• Led the creation of brand strategy, including employee engagement initiatives and development of the company’s brand guidelines• Development of video marketing strategy, writing scripts and project managing customer video testimonials from organisations such as, Royal Albert Hall, Diabetes UK and Southampton FC, increasing the company’s profile and customer engagement• Copywriting of press releases, articles and case studies for printed and online publications• Project management of company’s participation at events and trade shows - organising the stand, speaking opportunities and managing the team

Marketing strategy and implementation of tactical marketing activities, which increased sales conversion rates and customer engagement.I project managed CPM’s website re-design, working with a web design agency and photographer. I developed new content ensuring it was optimised for SEO and followed branding guidelines. I worked closely with the Managing Director and Editorial team to plan and implement lead-generation activities to maximise business growth.

Anglia Ruskin University (ARU) is a UK-based university and Times Higher Education University of the Year 2023. I worked with faculties across the university on planning and implementing marketing communications campaigns to help achieve student recruitment targets. My role included overseeing and commissioning photography and video shoots to support undergraduate recruitment activities. Copywriting and proofreading of marketing materials, ensuring correct tone of voice used and key messages communicated effectively. Marketing support for open days, graduation ceremonies and higher education events.

In my role at Bango, a software company based in Cambridge, UK, I was responsible for developing and implementing marketing communications and PR initiatives in the UK and the US. This included building strong relationships with the trade media, resulting in gaining press coverage and raising Bango’s profile in these target markets. Other tasks included:• Copywriting for company website, blogs and email campaigns, ensuring copy optimised for SEO• Production of marketing materials, including brochures, newsletters, white papers• Organising speaking arrangements and managing interview requests from journalists for Bango’s executives

In my role at Investment Bank, NM Rothschild & Sons, I was responsible for planning and project-managing high-profile events in the UK, Europe and the US. This included event logistics, organising audio-visual equipment, transportation, accommodation, catering, leisure programmes, and risk assessment.I also worked with the in-house design studio on the production of marketing materials and commissioned photo shoots for internal projects and press-related activities.