Vanessa Delmuro Email & Phone Number

Los Angeles, Ca, Us

Responsible for leading strategy and growth for TalentX. We are experts in the social media talent management space and guide our clients in all aspects of their businesses. Our roster of clients are in entertainment, beauty and fashion, gaming, music and more with prominent social channels on TikTok, Instagram, YouTube, Twitch and Facebook.

West End, England, Gb

Leading effort around digital talent/influencer management in the US with a focus on YouTube, Instagram, bloggers, and additional social platforms.

Los Angeles, Ca, Us

Lead strategy and implementation of all activities with ~6,000 beauty and fashion YouTube and social media talent/influencers across global markets. Key functions include oversight of 15 staff members; original programming creation and casting, development of branded campaigns and special talent-based events totaling ~$10 million in brand investment; recruitment of new channels into the StyleHaul network; talent retention (#1 in the MCN space); YouTube channel growth, talent development initiatives and talent management. Talent Network:− Hold deep, direct relationships with some of YouTube’s top creators such as Zoella, Thatcher Joe, Carli Bybel, Blogilates, Joey Graceffa, Cimorelli to develop awareness initiatives to grow and promote their YouTube and social channels driving billions of views for the network.− Create programs for channels to optimize channel growth and increase views/subscribers via programming calendars, cross-collaborations, third-party data tools, YouTube best practices and more.− Work with creators to develop new content strategies that will consistently build their audience by leveraging new trends in video and guide them in how to enhance the quality of their content.Original series:− Co-developed and cast the “Style Click,” an original docu-series that was recently purchased by Oxygen Networks; worked with the COO to create original digital video concepts and promotion/distribution strategy for Bernie Su’s “Vanity” and the Goldwyn Film’s digital documentary, “Fresh Dressed.” Events:− Developed and carried out events to drive talent engagement with the StyleHaul network; created a VIP Coachella house garnering 50 M+ social impressions and 1.5 M+ social engagements.Advertising Campaigns:− Negotiated, developed and executed the ~$3 million Unilever All Things Hair campaign in the Canadian and UK market; drove additional brand partnerships with The CW, P&G, Amazon, Smashbox, J&J, Schwarzkopf, L’Oreal and Maybelline.

New York, Ny, Us

Oversee key accounts for MATTER and lead development and implementation of creative, integrated multi-platform marketing and communication programs on national and global scales. Expertise includes media partnerships with TV and digital properties, promotions (film, music, TV, gaming), sponsorship, original content development and distribution, digital and mobile marketing, talent procurement, experiential marketing, event production and consumer/audience engagement strategy (digital, social media, CSP/retail, CRM).Leader in new business development for MATTER LA and active in strategy planning and projections, process and best practices, P&L, senior strategic counsel and development. Create, negotiate and execute innovative and strategically integrated, 360 degree activation programming for large scale consumer product goods, technology brands, energy companies, pharmaceuticals, travel, entertainment and gaming properties. Programs include:o Food Network/Cooking Channel Original Content, Message Integration, Digital Extension, Talent Procuremento Yahoo!, “Cybergeddon” Original Global Digital Series from Anthony Zuiker o NBC, Parenthood and The Biggest Loser Message Integration and Original Contento Sundance Film Festival Official Sponsorship including original content production o The Clorox Lounge, Original Web Series “Last Comic Sitting,” Digital/Mobile/Social Community Engagement, PR, Talent and Event Executiono NBC Digital Studio, Original Web Series “Garden Party,” Digital/VOD/Mobile/Netflix Distribution, Retail/CRM, Talent Procuremento “The Rational Middle” Original Web Series and Distribution Strategyo National Train Day Event Management, Marketing Communications Execution o TLC, Cake Boss, Message Integration and Cross Promotiono Disney’s A Christmas Carol, Cross Promotion, Digital Extension and Event Integrationo SXSW sponsorship, Halo: Reach launcho Paramount, Pain and Gain, Cross Promotion and Premiere Sponsorship

Led national and international entertainment marketing strategy for Burger King− Drove property selection, conceptualization, sell-in, planning, negotiation and execution of promotions for Burger King targeting adult and youth consumers (US and global)− Increased retail traffic and sales via successful partnerships with entertainment, gaming and sports properties that include “Indiana Jones 4,” “Star Trek,” “Transformers,” “The Simpsons Movie,” “Iron Man,” NFL, Wii and XBOX. Tactics include sweepstakes/contests, custom microsites with exclusive content/downloads (Simpsonize Me), product placement, premium with purchase and retail activation− Leveraged promotional partnerships to create licensing deals that include customized toys, premiums, packaging and limited edition themed menu items; led creative development, manufacturing, packaging and approvals process − Partnered with cross functional partner agencies and client to maximize ROI and ensure integration of all program elements including TV and print advertising, merchandising and packaging, digital extensions and PR− Oversaw Burger King Loyalty Card incentive and employee engagement programs by leveraging existing and developing new brand partnerships with Amazon, Visa, eBay and Kraft

Drove new business development for a VC funded start-up to incorporate national brands, networks, studios, video game publishers into the companies’ digital platform − Used existing and developed new industry contacts present the NextMedium platform to key decision makers and influencers− Managed clients such as 20th Century Fox, Spike TV, Lifetime Television, Bruckheimer Productions, National Lampoon, BNC, OMD Entertainment and T-Mobile− Created pitch materials to showcase product integration and promotional opportunities hosted and sold on the NextMedium platform − Advised corporate brands on the development of branded entertainment strategy and execution through NextMedium platform

Los Angeles, Ca, Us

Oversaw the entertainment marketing group and led all film projects, reporting directly to the Vice President− Managed TV and film product placement, message integration and promotional efforts for corporate clients including T-Mobile, Oakley, Brand Jordan by Nike, Kellogg’s, Keebler, Gateway Computers and Johnson & Johnson− Successfully executed promotional tie-ins with feature films including Universal Pictures, “Bruce Almighty” and MGM’s “Legally Blonde”− Experienced in working with film studios, network executives, producers and on-set decision makers to garner placements and gain intelligence on upcoming integration and marketing opportunities− Led celebrity and influencer seeding efforts on behalf of T-Mobile and Oakley− Regularly developed client strategies with PR and entertainment outreach teams to achieve program synergy− Assisted management team in new business efforts including conceptualization, preparation and presentation − Supervised and directed a five person staff on a daily basis

Supervised all theatrical promotions, celebrity and influencer outreach, event activation and PR efforts− Conceptualized, sold-in and executed theatrical promotions and placements on behalf of clients including Cinnabon, Target, Montblanc, Chanel, and Capital One− Led event, on-set seeding and celebrity/influencer outreach on behalf FIJI Water, Ben & Jerry’s and Chanel− Managed PR efforts to promote agency within the entertainment industry and trade publications

Ba, Business Administration

Education record