Vanessa Delpy Email & Phone Number

São Paulo, Sp, Br

São Paulo E Região

Leading the company's B2B Marketing area, she is responsible for all marketing planning with a focus on business strategy, leading communication fronts (ON, OFF, Corporate), portfolio strategy, digital journey, social networks, events, among other fronts.Key activities:+ Building the marketing plan, aligned with the company's business strategy+ Budget definition/control, defining investment priorities+ Analysis of the market, trends and competitors+ ON and OFF communication strategy, developing action/media calendars+ Media planning, looking at SEO performance, programmatic media, etc+ Management of advertising agencies and press office 3.0, focused on brand reputation+ Strategy for the company's digital presence: Website, Blogs, Social Networks, Influence Marketing, etc+ Working with corporate communication: TVs, Intranet, E-mail Marketing+ Portfolio management, aligning Growth strategies for the profitability/sales of each portfolio+ Presenting results to the company's main stakeholders+ Leading 11 people (1 directly, and 10 indirectly/agencies)

Leading the Growth Marketing area, she was responsible for structuring and developing the testing and performance culture within the company, defining business indicators, and defining the entire operating model for Paid Media, Channel Strategy (with a focus on efficiency), and Go to Market portfolios, with a focus on aligning commercial speech, processes, digitization, etc.Key activities:+ Media Planning, focused on investment efficiency (Website, Inbound, Paid Traffic and ABM)+ Market analysis, trends and competitors+ Marketing strategy, developing Personas and Target Audience studies+ Building customer relationship rules, focused on the buying journey+ Support in defining channel strategy, aligning portfolios, processes, offers, etc+ Interface with the Products team, defining strategies for product launches+ Looking at the optimization of digital channels, such as the Website, for example+ Structuring the Events area, analyzing demands VS Performance+ Presenting results to leadership and commercial/operational peers+ Leadership of 1 person

Acting as Content Strategy Mentor, was responsible for structuring and defining content models for the company's Websites, Blogs and other Channels, focusing on Speech and the Sales Funnel.Key activities:+ Content planning with a focus on commercial efficiency+ Communication strategy for customer relationship channels+ Working with copywriting, focusing on mental triggers+ Producing content for social media+ Structuring/management of performance indicators+ Leadership of 1 person

Home Office

Content Strategy/Copywriter, structuring projects for product launches and portfolio development/efficiency, also focused on managing the customer journey and the performance of each project delivered, resulting in conversion growth of +200%.Key activities:+ Content strategy for the company's main projects+ Analysis of the market, trends and competitors+ Managing the development journey for each demand, delivering 5 campaigns/month+ Structuring the testing and performance culture for each project delivered+ Working with Awareness, Sales, Cross Selling and UP selling+ Interfacing with all the company's internal areas and operations+ Monitoring business/channel indicators, proposing models for action+ Leading 4 people

A consultant responsible for developing projects in different markets, she led the construction of projects involving strategic marketing planning, ON and OFF communication strategy, value propositions for the customer journey, as well as content strategies (mainly linked to social networks), and Performance culture for business acceleration.Key activities:+ Strategic marketing planning, focusing on the customer journey+ ON and OFF communication strategy, with relationships with advertising agencies/consultancies+ Mapping the customer journey, triggering actions for the digital journey+ Strategies for brand governance, creating communication manuals+ Constant relationship with clients, analyzing demands and provoking discussions+ Structuring business indicators in Marketing, analyzing the Performance of all efforts+ Presenting results to clients

Marketplace with proprietary infrastructure to facilitate the purchase, sale and exchange of new, used and semi-new items between moms, dads and guardians within the wonderful universe of children.Highlights include:+ Finalist in the 2016 InovAtiva Acceleration Program - carried out by the Ministry of Industry, Foreign Trade and Services (MDIC) and the Brazilian Micro and Small Business Support Service (SEBRAE) with execution by the Reference Centers for Innovative Technologies Foundation (CERTI)+ Considered "promising" in the 2017 Women Tech in Sampa Award - organized in partnership by the São Paulo City Hall, Tech Sampa and the Rede Mulher Empreendedora -RME+ Participant in the SP Stars Program, a mentoring program for startups in São Paulo - an initiative of São Paulo City Hall, through Tech Sampa

São Paulo Area, Brazil

Leadership in the Corporate Communications area, working with three major pillars, leading from the strategic planning of each front, actions to enhance the client's journey, and a constant look at Performance, leading 3 people directly, apart from advertising agencies and the press office in conducting the main projects.Corporate Communications + Matrix communication strategy, providing direction for the other areas+ Management of the area's budget, acting on deviations and needs+ Structuring communication with the market, on balance sheets, positions and news+ Definition of targets, accelerating the culture for Performance within the area+ Risk and crisis management, mapping processes, opportunities and needs+ Hiring/managing agencies+ Interface/relationship with the company's main stakeholdersInternal communication + Analysis of the business, market, trends and competitors, generating insights for the whole company+ Definition of the best communication model: TVs, Newspapers, Murals, Intranet, Websites, etc+ Content strategy, monitoring messages, tone of voice, writing, etc+ Managing the area's budget, acting on deviations and needs+ Acting in the communication of company strategies, campaigns, events, articles in the media+ Support in structuring/communicating employee surveys+ Hiring/managing agencies+ Looking at performance, analyzing what "worked" or notExternal Communication | Market+ Hiring/managing Press Offices+ Accompanying interviews, preparing spokespeople, press releases and signed articles+ Structuring and publishing/disseminating the company's social projects and financial statements+ Corporate identity management, social media communication, video production+ Monitoring/management of targets and opportunities for action

As a member of the communications team, she was responsible for participating in the rebranding of the brand (after the merger of the RR Donnelley and Moore brands), as well as working on content strategy for social media, portals and other digital channels of the company.

Postgraduate, Management In Organizational Communication And Public Relations

Degree, Advertising And Creation

High School, Completed High School