Effectively upsells and cross-sells wine and associated merchandiseIntelligently converse with customers on the topic of wine, vineyard history and wine/food pairingsRepresents the winery at hospitality and offsite special eventsAids in promotion and digital marketing of vineyard

Directed recruitment, training, & professional development of on/off-premise sales team of 18 across four time zonesExecuted sales distribution initiatives tailored to portfolio priorities across a multi-state territory, resulting in a substantial year-over-year increase in distribution averaging 76%Managed field budget responsibilities, including oversight of team performance against projections & quarterly allocations.

Increased rate of sale and distribution of core brands by 45% in over 75 on/off premise accounts.Crafted customize & dynamic marketing and sales strategies in conjunction with traditional selling methods, encompassing: product presentations, merchandising, consumer tastings, menu redesigns, digital assets, and staff training.Developed and conducted wine and food pairing educational programs aimed at assisting restaurants in enhancing their sales process for specific products.

ZAG INTERACTIVE, Glastonbury, CT 2016-2017Business Development ManagerWriting, presenting and negotiating new and existing proposals for clients while guiding them through a multiphase process.Identifying large strategic partnership opportunities and negotiated terms to maximize revenue for both parties while ensuring business objectives were met.Responsible for company representation at all industry trade shows and strategic associations to acquire and identify new sales leads.Exploring and assessing sales leads for business opportunity through analyzing individual account performance & customer demographics.

* Managed the sales pipeline of 40 owners (250 stores) by developing leads & customizing strategies.* Coached, mentored & held team accountability to ensure maximum productivity through proper sales processes.* Screened potential business partnerships by analyzing market strategies, deal requirements, & revenue growth.

* Assisted in the development of the annual marketing plan, ensuring alignment with brand vision & financial objectives. * Accountable for the implementation of the local marketing strategy to increase the in-store revenue of 1200 locations. * Managed all North American franchisee facing events including: internal meetings, tradeshows, conferences, & community events ranging between 30-1200 attendees, within program budgets up to $1.2 million.

Developed custom marketing plans & materials, success metrics and reporting systems for a variety of hospitality clients based on specific revenue goals & sales objectivesFlawlessly combined local advertising, grassroots marketing, special events, & public relations initiatives to increase visibility and drive incremental revenue for clients.Conducted customer satisfaction surveys and analyzed all data to produce evaluations and recommendations for future success.Freelance Clients include: 1. Bru Craft & Wurst 2. Room12 Bar & Lounge 4. Finn McCool's Ale House 5. North Shore Beach Club7. Boardwalk Bar & Grill

Initiated promotional and private events specifically focused on driving new business & increasing restaurant revenue & volume.Strategically managed the online social media presence resulting in over 1,300 new likes for business pages, & an overall increase in customer engagement

Dispensed company assets in the form of complimentary amenities, enticing and increasing overall player spend.Collaborated with internal teams to identify areas of opportunity for current players while exploring new ways to drive business through expanding offerings for prospective clients.