Vanessa Deneyer Email & Phone Number

Louvain-La-Neuve, Région Wallonne, Belgique

Eezym, gamme belge de produits nettoyants enzymatiques issus de la chimie verte à destination du grand public

Région De Bruxelles-Capitale, Belgique

Agency helping to create unique and objective content for a « refreshing » communication in Health & Nutrition. As account manager for pharmaceutical laboratories and Food companies , I’m responsible for :- Project monitoring (proposal of action plan ( offline & online)), understand the brand’s objectives, give recommendations (online/offline strategy), analyze the creative possibilities to target patients, healthcare professionals or consumers with the better way and with a real interesting content- The coordination between the client’s demands & the internal briefing- prospection to enlarge the customers portfolio- budget management

Braine-L’Alleud Braine-L’Alleud, Wallonie, Belgique

Brands & Products management- marketing plans : development and implementation (PR campaigns, press releases, influencers campaigns & below activities)- reportings- forecasts & follow-up- new product launches : opportunities analysis with key account managers, coordination with European partners and brands owners, marketing support plan development, packaging development- Nielsen analyses- budget follow-up

Lillois

Brand & Product management Dilea Zero Lactose (Healthcare: B to C and B to B) from August 2014:Dilea Zero Lactose, dairy lactosefree products ( unique and added value Brand, leader in its category): - marketing and strategy plans : development and implementation- manage studies (consumer insights, omnibus, brand awareness, campaign evaluation, packaging evaluation)- manage mass-media plan (off-line & on-line) and communication towards Healthcare professionnals (dieticians, general practitioners, specialists)- manage e-communication (online marketing plan, web site, Facebook...)- PR campaigns- new product launches : opportunities analysis, potential assesment, coordination with European suppliers, marketing support plan development, packaging development- budget follow-upBrand & Product management for Vache Bleue (Food) from mid May 2013 till July 2014

Louvain-La-Neuve

Septembre 2012 – fin janvier 2013 :Responsable marketing enseignement secondaire Editions Van In- travailler en étroite collaboration avec les éditeurs pour la préparation des projets éditoriaux et le plan communication/marketing des ouvrages pour l’enseignement du secondaire- mettre au point le plan marketing, incluant analyses, choix stratégiques et tactiques, plans d’actions et budgets.- participation au salon de l’Education (Namur) : mise en place du stand, présence sur place, contacts avec les enseignants…- communication sur les ouvrages et nouveautés vers les enseignants via e-mailings et information sur website

Région Flamande, Belgique

FMCG food (Brussels - Breda)•Define & implement Benelux marketing strategy (2008-2010) for Gerlinéa and Modifast (supermarket, drogist and pharmacy channels), and (2010-2012) Gerlinéa and Weight Care (supermarket and drogist channels), the slimming brands, leaders respectively in Belgium and in Netherland• Define & implement the marketing mix : marketing plan• Define & implement the media strategy in collaboration with media buyer• Development & launch of new products & packaging• Follow-up of activities & promotional plan• Define & control marketing budget• Work in cooperation with sales team, logistics, finance as well as with external partners, international colleagues & head quarters in France

Diegem

Haasrode

Bruxelles

Account en agence communication médicale, en agence packaging et agence promotionnelle

Licence Communication & Journalisme, Communication - Publicité

Catman Training

New Product Launch

Marketing Management, Marketing Management

Education record

Coach Scolaire, Counselor Education/School Counseling And Guidance Services