Vanessa Roth Didyk Email & Phone Number

Redwood City, Ca, Us

ZeeMee is the go-to app for the college journey. Consistently in the top charts in the App Store, recognized by Apple as "Hot App of the Week" 4 times and "New & Noteworthy", ZeeMee is changing the way young people connect and build community, focusing on authenticity, safety, and shared experiences. ZeeMee supports communities at over 2400 colleges and universities and partners with top artists and brands (Ed Sheeran, Def Jam Records, Super) to bring its audience opportunities and experiences they can't find anywhere else.

MathElf, a Rev.com subsidiary, is a globally scaled, 24/7, live, on-demand tutoring service• Developed the entire MathElf business line, from earliest ideation and go-to-market strategy through successful launch, day-to-day ops, roadmapping, customer development, and marketplace management• Recruited, hired, and supervised 2 Operations Managers and 400 tutors• Defined value proposition, MathElf brand, and acquisition and growth strategies• Conducted A/B tests on landing pages and acquisition funnel steps to optimize conversion, increasing new users by 30x over 3 years• Optimized paid and organic customer acquisition channels, reducing CAC by 75% over 18 months• Allocated and managed a $20k advertising budget across AdWords, Facebook, and Apple Search Ads• Grew organic acquisition channels, managing social media accounts and implementing guerrilla marketing campaigns• Owned P&L, day-to-day marketplace, freelancer recruiting and management

Austin, Texas, Us

• Hired, mentored, and managed a high-performing team of Product Managers and Associate Product Managers• Managed the backlog for 6 high-velocity front-end and back-end engineers • Conducted data-driven market, user, and feature analyses to identify key product and business opportunities, assess the success of each feature release, and measure the impact of business initiatives• Specced development of a real-time back-end database, supporting live sync between our native iOS apps, and backend CRM, billing, reporting, and freelancer/marketplace management tools • Worked with UX and visual designers to create two native mobile iOS apps with >20k monthly installs • Conducted daily UX research and user interviews to inform fast iteration, releasing new features every 2 weeks• Shipped features across multiple platforms (iOS, Web, Android)• Spearheaded a Rev.com-funded women-in-tech mentoring/development group

Us

• Founded/managed one of the premier academic support companies in the Bay Area (acquired by Rev.com in 2014)• Designed and managed the development of ScholarsStation.com, an SEO optimized, interactive ecommerce site providing study tips, info about Scholar’s Station services, and a seamless checkout/delivery flow for on-demand essay editing • Optimized organic acquisition channels, growing annual revenue by 400% in the 3 years pre-acquisition without paid advertising• Hired and managed 70+ tutors and served thousands of Bay Area families• Developed & licensed curricula taught in local school districts• Guided strategic vision of the company, managed P&L, directed marketing, PR, and growth initiatives• Developed 5 separate service lines: subject tutoring, test prep, college advising, essay editing, & summer workshops• Folded Scholar’s Station into Rev.com after acquisition and transitioned it into MathElf

B.A, English Major, Religious Studies Minor

College Admissions Counseling Credential, College Admissions And Career Planning

Certificate In Professional Editing

Education record

Visual Design