Vanessa Roth Didyk Email & Phone Number

Redwood City, CA, US

ZeeMee is the go-to app for the college journey. Consistently in the top charts in the App Store, recognized by Apple as "Hot App of the Week" 4 times and "New & Noteworthy", ZeeMee is changing the way young people connect and build community, focusing on authenticity, safety, and shared experiences. ZeeMee supports communities at over 2400 colleges and.

• MathElf, a Rev.com subsidiary, is a globally scaled, 24/7, live, on-demand tutoring service
• Developed the entire MathElf business line, from earliest ideation and go-to-market strategy through successful launch, day-to-day ops, roadmapping, customer development, and marketplace management
• Recruited, hired, and supervised 2 Operations Managers and 400 tutors
• Defined value proposition, MathElf brand, and acquisition and growth strategies
• Conducted A/B tests on landing pages and acquisition funnel steps to optimize conversion, increasing new users by 30x over 3 years
• Optimized paid and organic customer acquisition channels, reducing CAC by 75% over 18 months

Austin, Texas, US

• Hired, mentored, and managed a high-performing team of Product Managers and Associate Product Managers
• Managed the backlog for 6 high-velocity front-end and back-end engineers
• Conducted data-driven market, user, and feature analyses to identify key product and business opportunities, assess the success of each feature release, and measure the impact of business initiatives
• Specced development of a real-time back-end database, supporting live sync between our native iOS apps, and backend CRM, billing, reporting, and freelancer/marketplace management tools
• Worked with UX and visual designers to create two native mobile iOS apps with >20k monthly installs
• Conducted daily UX research and user interviews to inform fast iteration, releasing new features every 2 weeks

US

• Founded/managed one of the premier academic support companies in the Bay Area (acquired by Rev.com in 2014)
• Designed and managed the development of ScholarsStation.com, an SEO optimized, interactive ecommerce site providing study tips, info about Scholar’s Station services, and a seamless checkout/delivery flow for on-demand.
• Optimized organic acquisition channels, growing annual revenue by 400% in the 3 years pre-acquisition without paid advertising
• Hired and managed 70+ tutors and served thousands of Bay Area families
• Developed & licensed curricula taught in local school districts
• Guided strategic vision of the company, managed P&L, directed marketing, PR, and growth initiatives

B.A, English Major, Religious Studies Minor

College Admissions Counseling Credential, College Admissions And Career Planning

Certificate In Professional Editing

Education record

Visual Design