Contracted to spearhead UX design initiatives for high-profile projects, ensuring they met and exceeded client expectations for improving cross-functional internal communication & employee satisfaction.

Led the design efforts for Pampers and Supervalu brands, delivering innovative solutions that enhanced user experience and brand loyalty. Developed and presented creative concepts that effectively communicated brand stories through websites and digital content. Managed and mentored designers, fostering a culture of creativity and excellence in every project.

Oversaw art direction and design for high-profile pharmaceutical brands, delivering compelling B2B, DTP, and DTC interactive marketing campaigns. Served as the lead interactive designer for the Rozerem brand, orchestrating a multi-channel campaign that garnered industry acclaim and significantly boosted brand visibility. Mentored junior designers, ensuring all creative outputs aligned with client strategies and campaign goals. Managed the creation of diverse media forms, ensuring technical accuracy and efficiency, from digital platforms to print advertising.