https://exclaim.ca/writers/vanessa_tam

Portfolio: http://vanessadtam.com

Portfolio: http://vanessadtam.com

Designed and built digital marketing systems from the ground up, worked closely with sales, trade and creative teams to promote our collection of 10+ brands to both retailers and consumers across Canada. Highlights: - Designing and building B2B and B2C email strategy from zero with an average open rate of 55%- Auditing and SEO for all brand websites bringing the -ness brand website up to the #1 search result on Google Canada for the keyword "ness" - Securing earned press for new product releases - Negotiating a $60k discount on consumer sentiment and media listening software- Designing and optimizing a paid advertising strategy achieving an average $12+ ROI for every dollar spent

Shopify Partner digital agency specializing in web development, ecommerce, systems and inventory design and digital marketing for small-medium sized businesses around the world including Blueprint Events, Smash + Tess, Four Winds Brewing and more.

Social Media Manager for Red Bull Music 3Style global DJ competition http://instagram.com/redbull3stylehttp://facebook.com/redbull3style

BPM Editor (Hip Hop and Electronic Music)http://beatroute.ca/category/new-music/bc-electronics-dept/

+ Developing and executing campaigns to build the digital and physical presence for Take Five Trading as a company and our brands in the Canadian market+ Producing and coordinating events and projects for our brands from start to finish+ Creating systems and processes within the Marketing department+ Creating budgets planning out the years Marketing expenditures HIGHLIGHTS - Producing the HUF Canada Fall 2013 lookbook and remotely coordinating the HUF Stoops Euro Tour 2013 stop in Montreal.

+ Manage the @fortunesound and @gmanandrizk Twitter and Facebook accounts+ Live Tweet shows and events+ Build online community+ Direct online customer service+ Manage social media based online contestingHIGHLIGHT - Developing the Fortune Sound Club Facebook Fanpage with over 15,000 organic likes.

+ Manage the brands social media presence across all networks+ Primary Marketing point of contact for all international distributors+ Monitor and create monthly analytical reports for the brand's digital presence+ Create content for the blog+ Design and execute the brand's monthly email newsletter using MailChimpHIGHLIGHT - Creating the Artist Feature series on the Native Shoes blog where I interviewed artists such as Santigold, Spank Rock, Telephoned, Cosmo Baker, Dillon Francis, Flosstradamus, Amtrak and more.

+ Created marketing media kits+ Recorded press mentions+ Prepared text layouts for marketing PDFs+ Drafted blog posts+ Created blog post graphic assetsHIGHLIGHT - Creating the gameplay screenshots for the Hootsuite "Happy Owls" April Fools 2011 joke