Vanessa Dini
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Vanessa Dini Email & Phone Number

Senior Growth Marketer at Critical Software
Location: Irvine, California, United States 11 work roles 3 schools
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✓ Verified Jul 2026 3 data sources Profile completeness 100%

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Current company
Role
Senior Growth Marketer
Location
Irvine, California, United States
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Who is Vanessa Dini? Overview

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Quick answer

Vanessa Dini is listed as Senior Growth Marketer at Critical Software, a with 1410 employees, based in Irvine, California, United States. AeroLeads shows a matched LinkedIn profile for Vanessa Dini.

Vanessa Dini previously worked as Marketing Claims and Content Specialist (Global Strategic Marketing) at Johnson & Johnson Medtech | Electrophysiology and Content Marketing Manager at Minds + Assembly. Vanessa Dini holds Master Of Business Administration - Mba, Business Administration, Management And Operations, Marketing from Hult International Business School.

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Critical Software

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Profile bio

About Vanessa Dini

As a Brand Strategist and Content Manager with expertise in healthcare and finance, I deliver strategic marketing initiatives that drive measurable results and create lasting value for my clients. My experience spans project management, SEO/GEO, social media, KOL engagement, and paid media campaigns for global companies.I excel at aligning marketing strategies with business objectives by leveraging data analytics, market research, and competitive insights. Through collaboration with sales, compliance, and cross-functional teams, I streamline workflows, ensure regulatory compliance, and develop customer-centric campaigns that drive engagement, inform client strategies, and demonstrate ROI.Skills: Consumer Insights, Project Management, Content and Product Marketing for Sales, Cross-functional Team Collaboration, and Global Business Acumen.

Listed skills include Middle Office and Atendimento Ao Cliente.

Current workplace

Vanessa Dini's current company

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Critical Software
Critical Software
Senior Growth Marketer
Los Angeles, CA, US
Employees
1410
AeroLeads page
11 roles

Vanessa Dini work experience

A career timeline built from the work history available for this profile.

Content Marketing Manager

Current

United States

(Former Awaken - Carma Project partner)- Conducted market research and competitive analysis to inform healthcare marketing strategies.- Managed content marketing, including social media across LinkedIn, Instagram, Facebook, and YouTube, tailored for healthcare audiences.- Optimized SEO/GEO for improved visibility and engagement.- Led paid ad campaigns, driving traffic and conversions for clients like Abbott and Calyxo.- Executed LinkedIn/YouTube campaigns to boost… Show more (Former Awaken - Carma Project partner)- Conducted market research and competitive analysis to inform healthcare marketing strategies.- Managed content marketing, including social media across LinkedIn, Instagram, Facebook, and YouTube, tailored for healthcare audiences.- Optimized SEO/GEO for improved visibility and engagement.- Led paid ad campaigns, driving traffic and conversions for clients like Abbott and Calyxo.- Executed LinkedIn/YouTube campaigns to boost healthcare thought leadership and brand awareness.- Oversaw KOL engagement, building relationships to amplify campaign reach.- Generated and analyzed data reports, delivering insights to guide strategy and improve outcomes.- Streamlined Medical, Legal and Regulatory (MLR) review processes through effective project management, ensuring compliance and on-time delivery.- Collaborated with cross-functional teams to deliver multi-platform campaigns aligned with goals. Show less

Oct 2024 - Present

Digital Ethnography Analyst

Current

United States

- Conducted and analyzed digital research and social listening data, uncovering actionable insights that shaped product and brand strategies, leading to significant improvements in healthcare client’s outcomes.

Feb 2024 - Present

Content Marketing Manager

United States

- Directed marketing strategies, social media campaigns, KOL engagement, and data analytics for diverse software, and healthcare clients, ensuring seamless execution through effective project management.- Managed the end-to-end product marketing lifecycle for healthcare clients such as Abbott, Inflammatix, and Calyxo, including market research, competitive analysis, concept development, execution, SEO optimization, and performance analysis. Oversaw cross-functional collaboration and ad… Show more - Directed marketing strategies, social media campaigns, KOL engagement, and data analytics for diverse software, and healthcare clients, ensuring seamless execution through effective project management.- Managed the end-to-end product marketing lifecycle for healthcare clients such as Abbott, Inflammatix, and Calyxo, including market research, competitive analysis, concept development, execution, SEO optimization, and performance analysis. Oversaw cross-functional collaboration and ad management to drive traffic, conversions, and align deliverables with business goals and market needs.- Collaborated with cross-functional teams to implement digital engagement solutions, resulting in measurable improvements in traffic, conversions, and customer satisfaction.- Built strong expertise with Medical, Legal, and Regulatory (MLR) reviews, managing the review and approval process of promotional materials to ensure compliance with industry standards. Show less

Apr 2024 - Oct 2024

Seo Content Manager

United States

• Crafted and executed SEO-driven content strategies for blogs and LinkedIn, boosting organic traffic and increasing conversions.• Enhanced keyword optimization, resulting in improvements in search engine rankings.

Nov 2023 - Apr 2024

Relationship Manager

São Paulo

- Managed a portfolio of 10 mid-size/enterprise global clients, driving acquisition and retention strategies with a focus on aligning client needs to business objectives.- Contributed to the development and refinement of financial product offerings, coordinating lifecycle tasks from strategy to implementation.- Leveraged CRM systems to analyze customer data and inform targeted marketing initiatives, improving client engagement and portfolio growth.

Jul 2020 - Jul 2021

Client Relations Analyst

São Paulo

- Supported product lifecycle activities, including data analysis and UX optimization, to enhance service delivery and client satisfaction.- Spearheaded initiatives to streamline internal approval processes, improving operational efficiency and enabling better portfolio management.- Managed contracts, daily routine operations, and client-facing interactions, ensuring seamless execution and service delivery.- Presented and interpreted data insights to inform client strategies and… Show more - Supported product lifecycle activities, including data analysis and UX optimization, to enhance service delivery and client satisfaction.- Spearheaded initiatives to streamline internal approval processes, improving operational efficiency and enabling better portfolio management.- Managed contracts, daily routine operations, and client-facing interactions, ensuring seamless execution and service delivery.- Presented and interpreted data insights to inform client strategies and demonstrate ROI.- 2018 Sales Campaign Award for outstanding performance. Show less

Jan 2015 - Jun 2020

Assistant Marketing Manager

Led targeted market research and multifaceted marketing initiatives across healthcare,energy, and consumer goods sectors.• Performance & Strategy: Executed SEO, SEM, PPC, and display campaigns, boosting KPIs by 40%.• Digital Presence: Drove social media and email marketing strategies, enhancing brand visibility and community engagement.

Jan 2014 - Dec 2014

Media Relations Coordinator

- Developed innovative marketing campaigns and storytelling initiatives, driving significant increases in customer engagement and strengthening brand resonance.- Authored compelling journalistic content on sports and health for the "Endorfina" magazine, aligning with reader interests and editorial standards.- Promoted 'Virada Esportiva,' a prominent annual 24-hour sports event in São Paulo, coordinating activities across city sports centers and engaging over 2 million participants.-… Show more - Developed innovative marketing campaigns and storytelling initiatives, driving significant increases in customer engagement and strengthening brand resonance.- Authored compelling journalistic content on sports and health for the "Endorfina" magazine, aligning with reader interests and editorial standards.- Promoted 'Virada Esportiva,' a prominent annual 24-hour sports event in São Paulo, coordinating activities across city sports centers and engaging over 2 million participants.- Leveraged data analytics to inform marketing strategies, optimize campaign performance, and enhance customer insights. Show less

Dec 2011 - Dec 2013
Team & coworkers

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3 education records

Vanessa Dini education

Master Of Business Administration - Mba, Business Administration, Management And Operations, Marketing

Activities and Societies: - Winner of the #1 Business Challenge - New Venture Strategy Marketplace Simulation - 11/2022 - Marketing.

FAQ

Frequently asked questions about Vanessa Dini

Quick answers generated from the profile data available on this page.

What company does Vanessa Dini work for?

Vanessa Dini works for Critical Software.

What is Vanessa Dini's role at Critical Software?

Vanessa Dini is listed as Senior Growth Marketer at Critical Software.

Where is Vanessa Dini based?

Vanessa Dini is based in Irvine, California, United States while working with Critical Software.

What companies has Vanessa Dini worked for?

Vanessa Dini has worked for Critical Software, Johnson & Johnson Medtech | Electrophysiology, Minds + Assembly, Feedback, and Make-A-Wish Orange County And The Inland Empire.

Who are Vanessa Dini's colleagues at Critical Software?

Vanessa Dini's colleagues at Critical Software include Pedro Silva, Hugo Sousa, João Ribeiro, Renata Martins, and Ana Isabel Cordeiro.

How can I contact Vanessa Dini?

You can use AeroLeads to view verified contact signals for Vanessa Dini at Critical Software, including work email, phone, and LinkedIn data when available.

What schools did Vanessa Dini attend?

Vanessa Dini holds Master Of Business Administration - Mba, Business Administration, Management And Operations, Marketing from Hult International Business School.

What skills is Vanessa Dini known for?

Vanessa Dini is listed with skills including Middle Office and Atendimento Ao Cliente.

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