+ Co-founder of 501c3 nonprofit SheJumps that has provided nearly 40,000 opportunities nationwide for women & girls to learn outdoor skills that build leadership and confidence + DEI Committee Co-Chair responsible for infusing diversity, equity, and inclusion into the culture and programming (SheJumps is a leader in the outdoor DEI space and works tirelessly to break down the barriers for marginalized women and girls to experience the outdoors)+ Recognized as the 2008 Outdoor Industries Women’s Coalition (now Camber) Snowsports Pioneering Woman of the Year for work with SheJumpsMission: Outdoor play that transforms. SheJumps is a 501c(3) organization. Tax ID: 68-0662227.

+ Creative concepting and content ideation that brings innovative healthcare products/services to market + Develop copy and messaging that shifts the minds of patients and HCPs, ultimately to improve the standard of care in oncology, life sciences, and rare disease + Collaborate cross-functionally with account teams, brand strategists, medical writers/editors, art and copy to execute advertising and marketing assets that "stick" with patientsPrecision AQ helps life sciences companies navigate the complexities of commercialization across a product’s lifecycle. Our team is comprised of experts, advisors, and creators working to ensure patients have access to life changing medicines. https://www.precisionaq.com/

+ Developed and oversaw the integrated marketing, content, and ad campaign strategies for AKG's account healthcare clients+ Established the verbal foundational language and communications strategies for brand projects+ Aligned brand and creative strategies with account marketing initiatives

Clients: SRX, Constellation Health Services, Integrated Care Solutions, Synergy HCA, National Health Care Associates, ATI Advisory, Daughterhood+ Developed the brand voice and communications strategies for patient-focused clients (home health care, post-acute and long-term care industries)+ Specialized in long-form writing that synthesized the complexities of healthcare policy and regulations

Penned/edited 350+ articles as a journalist that were published in 25 newspapers, magazines, and websites + Arts & Entertainment Editor Aspen Daily News (2003-2005), General Reporter Jackson Hole News&Guide and copy editor Jackson Hole Daily News (2005-2007), Features Editor Ski Racing Magazine (2007-2009)+ Freelance journalist (2003-2020): Published in Outside, Powder, Rock & Ice, Rocky Mountain News, Salt Lake Tribune, Skiing, The Seattle Times, The Ski Journal, Washington Times, Women's Adventure, FISAlpine.com, among many others+ Brand copywriter (2019-2020): Contract work for global brands like Roland DPA and Medterra CBD

Led go-to market paid advertising and storytelling at the largest ski resort in the United States, part of the Fortune 1000 Vail Resorts Enterprise+ Facilitated the 2020 brand evolution to affirm Park City as one of the top resort destinations in the country+ Managed the agency relationship and brand team responsible for creative, content, andthe execution of Vail Resorts’ personalized omnichannel marketing strategy+ Collaborated with the marketing team to create new product/promotional ideas andmarketing plans to achieve business objectives+ Worked with corporate cross-functional teams to build enterprise-wide guidelines for brandstrategy, content development, and DEI messaging.

Directed brand and content projects that served TWIO’s clients in industries such as: outdoor/action sports, food & beverage, healthcare, law, transportation, and security servicesClients: Allied Universal, W. R. Berkley, Tecnica Group (Tecnica, Blizzard, Nordica, and Rollerblade), U.S. Ski & Snowboard, SeaSucker, American Research Bureau, BOMA, Ray Quinney & Nebeker, ShipEx, PGT Trucking, MEDNAX PAC+ Led TWIO’s proprietary branding process that resulted in the rebranding of 10+ companies; this included reviewing qualitative interviews and quantitative data, assessing competitors and brand equity to establish a company’s competitive advantage, brand positioning, brand architecture, and audience development + Authored brand platforms, GTM strategies, press releases, white papers, and analyzed marketing insights to reach target consumers + Drove a team of creatives to bring brand research to life vis-a-vis brand platforms/identities and advertising + Developed multi-channel content and digital strategies to achieve ROI/ROAS

Hired by event-marketing agency to grow event participation through inventive content strategies Clients: The North Face, SCOTT, Sierra Nevada, Lexus, Subaru, Clif Bar, Vittoria+ Directed content development and wrote copy for 40 social channels and 7 websites+ Defined the brand voice for 7 unique events including The North Face Park & Pipe Open Series, Lexus LaceUp Running Series, SCOTT Enduro Cup, Freeskiing World Tour, and TORC—The Off-Road Championship+ Collaborated with creatives to design on-site activations and branded experiences to meet clients’ business objectives+ Implemented new digital strategies and mentored a team that helped expand the agency’s capabilities to a full-service experiential and event-marketing agencyAt MSI, Vanessa oversaw the following websites, content, and associated social media channels. mtsports.com laceuprunningseries.com endurocupmtb.com torcseries.com thenorthfaceppos.com ridesunvalley.com freeskiingworldtour.com

Responsible for digital marketing, communications/PR, and the athlete team for an award-winning ski manufacturer start-up+ Developed a digital marketing strategy with a shoe-string budget that doubled the Facebook fan base in just over a year and improved RAMP’s Google PageRank tenfold + Acted as RAMP Team Manager, managing more than 75 athletes, musicians, artists, tech reps, and partners – and affiliated budgets – to leverage influencers’ digital reach+ Provided weekly manufacturing support that included top-sheet sublimation, ski molding, factory tours, customer service, and more

+ Organically grew the primary account from 25k Facebook fans to 125k in under a year through dynamic campaigns and strategic messaging+ Initiated market research studies and new growth strategies for clients+ Created and executed the social media content calendars and all channel messaging+ Worked with various social media platforms to synchronize marketing, customer service and technical support (CRM)