My journey into creativity began in Brazil, where early roles with renowned photographers taught me the power of storytelling, attention to detail, and arts. This foundation led me to Benetton, where I honed customer engagement and brand communication skills.At 17, my first foray into marketing began as I organized a hang-gliding event promoting reforestation, marking my entry into event marketing and media collaboration. This success opened doors with the Brazilian Skateboard Confederation,where I produced a landmark skateboarding event in the Amazon, attracting major sponsors and global attention. This experience ignited my commitment to purpose-driven marketing and shaped my sports and event organization career.My work organizing international events for ESPN Brasil led to a pivotal role at TV Globo, Brazil’s largest broadcaster. Initially focused on marketing, my deep knowledge of the sports world and connections with athletes led to an unexpected opportunity as a reporter, creating content for the channel’s sports programs and bringing my passion for storytelling to a new audience.In 2014, TV Globo launched a new Saturday morning program covering cooking, travel, health, celebrities, and news, and I joined the team as a content creator to support sponsor engagement. This role sharpened my ability to balance creative production with marketing goals, delivering impactful results for the channel and its partners.In 2018, after losing my partner, I relocated to London, beginning a new chapter focused on digital platforms and online media. The shift was transformative, as I embraced digital media and inclusive storytelling while navigating the pandemic. This phase highlighted the potential of online platforms, blending creativity, strategy, and purpose in a fast-evolving media landscape.Later, I joined Puig, collaborating with luxury brands like Carolina Herrera, Paco Rabanne, and Jean Paul Gaultier. Here, I focused on refining direct communication with customers, further developing my understanding of the customer journey, and crafting an assertive communication strategy tailored to the luxury market. This role encouraged me to explore new areas like AI and neuromarketing, enhancing my ability to connect with audiences on a deeper level.Working with prestigious brands broadened my perspective on leveraging technology and psychology in marketing strategies, equipping me to innovate and adapt. This experience continues to shape my approach, blending creativity, insight, and effective communication in a digital-first world.