Vanessa Fernandez Email & Phone Number

Miami, Fl, Us

Miami, Florida, United States

• Direct a team of three, including a Social Media Community Manager, a Graphic Designer, and an Administrative Assistant.• Foster and manage partnerships with design, public relations, social media, and digital agencies, driving results and maintaining brand standards.• Create and manage marketing, digital marketing, social media, reputation management, and public relations budgets, optimizing expenditures to maximize ROI.• Develop and execute comprehensive advertising and promotional initiatives, encompassing printed and digital collateral, advertising campaigns, media plans, photography/video assets, public relations strategies, and social media efforts.• Guide marketing and promotional strategies based on in-depth market analysis and competitive benchmarking.• Support the Sales Department by developing targeted marketing collateral for key market segments, including golf, meetings and groups, health/wellness/spa, and weddings/honeymoons.• Collaborate with prestigious partners such as Forbes Travel Guide to enhance brand recognition and credibility.• Conduct audits and maintain detailed tracking of all marketing activities to ensure alignment with strategic objectives.• Direct communication efforts, including crafting compelling copy for advertisements, press releases, and internal communications; securing broadcast, digital, and print media opportunities; and organizing special events, resulting in widespread media coverage across various platforms.• Plan and host media and travel advisor familiarization trips to effectively promote the resort and its offerings.• Oversee social media platforms, driving consistent engagement, audience growth, and brand visibility.• Develop innovative marketing activities to engage affluent travelers and the local community.

Miami, Fl

• Account Director for key clients including JetBlue Airways, AMPARO: The Real Havana Club, Spotify, Grand Hyatt Playa del Carmen, Pollo Tropical and For Eyes by GrandVision• Oversee, develop and execute Public Relations Strategies • Direct media relations in key markets including US, US Hispanic, LATAM and English-speaking Caribbean• Liaison with supporting Social Media and Marketing agencies• Edit press materials including press releases, fact sheets, newsletters, bylines, letters, media alerts, client memorandums, and press coverage reports• Guide planning and execution of media/influencer trips• Provide analysis and recommendation for potential external partnerships and sponsorships

2600 Sw 3Rd Ave, 6Th Floor Miami, Fl 33129

• Developed and oversaw all advertising and promotional activities including printed and digital collateral, ad campaigns, media plan, photography/video assets, public relations plans and social media strategies• Developed all brand material including stationary, brochures, corporate logos, print and digital assets• Guided plans/campaigns based on analysis of the market, competitors and client feedback• Created and managed marketing and public relations budgets• Oversaw and guided resorts relationships with its design, public relations, social media and digital agencies ensuring optimal performance• Supported sales department with development of marketing collateral directed at key market segments including meetings/groups, golf and weddings/honeymoon• Coordinated with partners like Forbes Travel Guide and Leading Hotels of the World• Audited and tracked all marketing activities • Oversaw and guided all media relations activities including, but not limited to, developing copy for advertisements, press releases and internal communications; securing broadcast, digital and print media interviews; organizing special events; distributing press releases resulting with placements in newspapers, magazines and online outlets• Planned and directed media familiarization trips • Oversaw social media platforms ensuring consistent engagement and growth• Developed and implemented marketing activities aiming to engage with locals and increase capture ratio from in-house guests• Managed team of six including public relations director, public relations coordinator, marketing managers, social media community manager and graphic designers

800 Brickell Avenue Miami, Fl 33131

• Oversaw and guided regional Public Relations and Social Media efforts for the Americas region• Regional hotel brands include Grand Melia Hotels & Resorts (Puerto Rico), Paradisus Resorts (Mexico/Dominican Republic), ME by Melia (Mexico/US), Melia Hotels & Resorts (US/Mexico/the Bahamas/Jamaica/Peru/Argentina/Panama)• Corporate liaison with regional Public Relations firms in NY, Mexico, Argentina, Brazil and Canada• Supported marketing promotions, special events efforts, corporate communications and community relations projects• Oversaw and guided all media relations activities • Planned and executed media familiarization trips for the region• Oversaw population and engagement on social media platforms by providing campaign strategy, editorial content and photographs• Corporate liaison with regional Social Media agencies (US)

3025 Collins Ave Miami Beach, Fl

• Oversaw and guided Public Relations efforts for the property, Essensia Restaurant + Lounge, The Palms Aveda Spa, and Circa 39 Hotel• Supported marketing promotions, special events efforts, corporate communications and community relations projects• Conducted all media relations activities• Planned and executed media familiarization trips for The Palms Hotel & Spa and Circa 39 Hotel• Populated and interacted on social media platforms by providing editorial content and photographs• Managed and developed relationships with community and non-profit organizations such as Environmental Coalition of Miami and the Beached (ECOMB), Common Threads Miami, Slow Food Miami, and the Greater Miami Conventions & Visitors Bureau

•Oversaw and guided media team activities.•Maintained client relations and developed Public Relations activities reports.•Managed Public Relations efforts for entertainment, retail, luxury products, hospitality, and non-profit retainer clients and special projects including THE COLLECTION, Dewar’s 12, The Palms Hotel & Spa and the Mercy Foundation’s Havana Nights annual fundraiser.•Conducted all media relations activities for clients including but not limited to coordination of developing copy for press releases, secure broadcast and print media interviews, distribute press releases resulting with placements in newspapers, magazines and online outlets.•Managed special event coordination and execution.

Conducted media relations activities for travel and hospitality.Maintained client relationsDeveloped copies for press releases, fact sheets, newsletters, bylines, letters, media alerts, and daily client memorandums.Executed media press trips and special events.Maintained press clippings and developed annual media reports.Clients included: the Eden Roc Renaissance Resort & Spa, Cobbler's Cove, African Dream Vacations, and The Reefs.

Coordinated and secured media opportunities for travel, commercial real estate, entertainment, consumer products and e-commerce clients.Developed and distributed press releases and media alerts.Managed press clippings and media lists.

B.A., Advertising/Public Relations

Major academic courses highlights: Campaigns; Business Writing; Marketing & Branding

B.A, Interpersonal Communications

Major academic courses highlights: Campaigns; Business Writing; Marketing & Branding

High School Degree, General Studies