Vanessa Finnie Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

In this role, I ran demand and lead generation campaigns for industry solutions that empower organizations to create smarter communities, increase safety for their people and property, and enhance business performance. Responsibilities included planning and executing integrated marketing activities, writing and developing materials such as emails, blog posts, videos, social media content and webpages. I also managed virtual events, ensuring brand consistency and messaging for tradeshows and other industry events. I collaborated with sales and business development teams to localize and execute programs and events, and increase market share.

Brampton, On

IMCD, formerly L.V. Lomas is Canada’s leading distributor of food and fine chemicals. In this role, I was the main point of contact for all marketing, advertising and tradeshow campaigns. I collaborated with different business units to leverage marketing opportunities and ensure all collateral was on brand and on message. I wrote advertising copy and provided creative direction to design team, liaising with industry publications and our pr firm to get maximum return. I also managed our attendance and exhibits at tradeshows throughout the year by working with the sales team to establish business objectives and tactics needed to achieve them.

Toronto, Canada Area

TD SYNNEX is a Fortune 500 company and one of the largest distributors of IT products and services across North America. In my role, I managed a series of events nationwide that brought manufacturers together with the reseller community to discuss the latest products, promotions and trends in the technology industry. I was responsible for handling external communications, providing creative direction and project management with different business units located across Canada. I also ran a successful marketing program designed to increase sales of participating manufacturer products within small to medium-sized customers. Through a series of improvements and new marketing tactics, I increased profit significantly for the company and created more value out of the program for participating vendors.

Toronto, Canada Area

Colliers International is the leading provider of commercial real estate services in the world. As Marketing and Communications Coordinator, I planned events, trade shows, sponsorship and conferences by handling event logistics and working with key stakeholders to determine and meet business objectives. In addition to property marketing campaigns, I contributed to internal and external communications campaigns by writing and editing content for the company website and acting as liaison between media outlets and key contacts at Colliers. I played a key role in expanding and improving the use of social media by the company and its employees, and I provided training on optimizing resources online, including the use of surveys, Google Analytics and social networking. As a testament to our success, my team was awarded with the Best Property Campaign at the 2013 Awards of Excellence.

The Fields Institute’s mission is to enhance mathematical activity in Canada by bringing together mathematicians from all over the world and offering a stimulating environment to collaborate and further their research efforts. I coordinated the successful planning and execution of workshops, seminars, conferences, graduate courses and other events with attendance numbers of 50-600 local and international participants. My duties involved writing and editing web content, managing program budgets, and leveraging the use of social media to garner more coverage for the institute.

Certificate, Digital Marketing Management

Graduate Certificate, Corporate Communications

Activities and Societies: Corporate Communications Association

Honours Bachelor Of Science, Double Major In Psychology And Linguistics