Recognizing that we are often our best selves on vacation, I decided to built a company that would recreate those paradise moments at home. Using my extensive knowledge of the subscription industry, I launched a quarterly subscription box and, subsequently, an additional marketplace dedicated to products from Hawaii.

Strategized and implemented integrated marketing for DVD.com, a Netflix service generating $250M in annual contribution margins.✓ Breathed new life into a struggling brand by strengthening the marketing infrastructure with content, social media, digital advertising, and SEO solutions designed to engage customers.✓ Delivered organic follower growth from 0 to 175,000 with an additional 145,00 Facebook conversions to free trials.✓ Designed and led a gamification platform for the influencer network that tracked influencer productivity, offered improved ROI analysis, and ensured FTC compliance.✓ Propelled customer base engagement during a 20th Anniversary campaign that featured 19 videos and six microsite updates.✓ Leveraged digital marketing solutions to double site-wide conversions while reducing customer acquisition costs.✓ Launched a new DVD.com iOS/Android mobile app in partnership with engineering teams.

Created and nurtured a strong user base and established Fluential as a multi-modal mobile app engagement leader. ✓ Crafted and deployed Calio, a new health and wellness brand and strategized staged reveals while moving the campaign from alpha to launch.✓ Developed a comprehensive content marketing strategy inclusive of infographics, video production, Facebook advertising, marketing automation, and referral initiatives that built a target audience for the Calio beta program.✓ Established product marketing functions, defined and prioritized features, and revised customer personas.

Drove sales efforts by creating and managing a cradle-to-grave channel marketing and consumer demand strategy that included positioning, messaging, sales enablement, and sales tools development.✓ Executed product positioning and go-to-market strategies in partnership with brand and product development teams.✓ Built a Go-to-Market department, established processes and metrics for product launches, and drove awareness throughout the distribution chain.

Owned consumer demand generation, channel marketing, and global launch programs for a $200M+ mobile and PC product business unit.✓ Grew retail business 500%+ in just two years and secured a partnership with the country’s largest retailer.✓ Drove mobile Bluetooth headset NPD market share 20+ points and surpassed top competition

Directed regional marketing strategy with ownership of P&L for a multimillion-dollar product line. Managed channel strategy, pricing decisions, marketing mix, and revenue targets.

Created and evolved the global PC digital writing category. Launched the first digital writing product and delivered a multimillion-dollar sale and five industrial design awards.