Vanessa Flores Email & Phone Number

El Paso, Tx, Us

White Sands, New Mexico, United States

Supports the public affairs program at White Sands Missile Range maintaining an effective relationship with the public, media, and stakeholders. Specializes in digital content as it concerns social media and online representation of the organization. Writes and disseminates stories, maintains media relationships, supports community outreach efforts, and maintains strategic communication efforts.

El Paso, Texas, United States

Creatively captivates audiences utilizing a vast array of communication and marketing techniques for businesses/organizations who are willing to expand their following. With flexibility and guidance clients are catered to their communication needs and goals:•PR and media/community outreach•Branding and strategic development•Sales and promotions•Retail, youth, event, tradeshows and grassroots marketing •Marketing and social media•Merchandising and retail/in-store distribution programs (displays, premiums, sampling, POS, etc)•Creative development•In-culture training•Account/client management•Maintaining Non-Profit/Government/Business Relationships

Fort Bliss, Texas, United States

•Initiated the onset of strategic engagement, public awareness and strategic written and oral communication for Capability Package Directorate and its technological advancements made within the Army for external offices as well as inter-governmental entities such as the stakeholders at the Pentagon.•Manages and implements public relations, communication content and designs containing internal and external information for key audiences and the general public in direct support of the U.S. Army’s Network Integration Evaluation (NIE) and the Army Warfighter Assessment modernization programs and upcoming SoSE&I, Capability Package Directorate events.•Prepares and coordinates Public Affair events and correspondence; executes events that support testing, training, experimentation and VIP demonstrations - in collaboration with the U.S. Army’s Joint Visitors Bureau. •Coordinates with government agencies and others, handling multiple aspects of visits, conferences and social functions for incoming distinguished visitors and VIPs, ranging from Congressional Dignitaries up to Four-Star Generals.•Interviews, writes, photographs, reports and works with media on the publication of SoSE&I related stories.•Writing of high-level communications for physical distribution or speeches, as well as editing of intricate technical reports.•Conceptualizes and designs graphics including emblems/logos, coins, promotional products, farewell prints, newsletter, brochures, awards and signage; including the revitalization of décor through rebranding efforts for the entire directorate.Accomplishments:•Has published 20 news articles for the organization and several photos – “Employee of the Quarter” within first few months of being in the position.•Rebranded the entire organization with a new emblem and over 50 graphical assets for external & internal communication purposes.

Ft. Bliss, Texas

•Initiated the onset of strategic engagement, public awareness and strategic written and oral communication for Capability Package Directorate and its technological advancements made within the Army for external offices as well as inter-governmental entities such as the stakeholders at the Pentagon.•Manages and implements public relations, communication content and designs containing internal and external information for key audiences and the general public in direct support of the U.S. Army’s Network Integration Evaluation (NIE) and the Army Warfighter Assessment modernization programs and upcoming SoSE&I, Capability Package Directorate events.•Prepares and coordinates Public Affair events and correspondence; executes events that support testing, training, experimentation and VIP demonstrations - in collaboration with the U.S. Army’s Joint Visitors Bureau. •Coordinates with government agencies and others, handling multiple aspects of visits, conferences and social functions for incoming distinguished visitors and VIPs, ranging from Congressional Dignitaries up to Four-Star Generals.•Interviews, writes, photographs, reports and works with media on the publication of SoSE&I related stories.•Writing of high-level communications for physical distribution or speeches, as well as editing of intricate technical reports.•Conceptualizes and designs graphics including emblems/logos, coins, promotional products, farewell prints, newsletter, brochures, awards and signage; including the revitalization of décor through rebranding efforts for the entire directorate.Accomplishments:•Has published 18 news articles and several photos – “Employee of the Quarter” within first few months of being in the position.•Rebranded the entire organization with a new emblem and over 50 graphical assets for external & internal communication purposes.

El Paso, Texas Area

Powerful brand development, consistent messaging/branding of internal and external communications, company image and position through marketing and public relations for Pediamed Night Clinics and Pedi360• Oversees marketing on a corporate level in multiple markets• Approving of all marketing materials and development of procedures• Social Media beyond Facebook (increased “Likes” by 1,000 in 6 months) including Instagram, Twitter, Yelp, Foursquare, Pintrest, Google Plus etc., ensuring a powerful web presence overall; plus creating social media guidelines/procedures and schedules• Development of Public Relations with El Paso/North Texas media• Web Development from scratch to match branding and increase patient interaction• Community Development with schools (nurses/parent liaison), non-profits, local businesses etc. creating and researching to develop a list of places to hit while marketing• Development and restructure of communication platform for Pediamed/Pedi360• Overall marketing plans, strategic direction and implementation• Budget management• Spokesperson with all media and at public events, including speech writing and presentation development• Leads, develops and implements special events, promotions online/onsite• Audits and analyzes data on incoming patients at client’s offices to determine ongoing marketing approaches and tactics• Interior design of new clinics including color scheme and décor• Working, getting proposals and hiring vendors • Creative direction and graphic design of on-site/online/print materials including: marketing materials, signage, communication programs etc.• Managing marketing staff• Developing marketing reports• Writing articles, press releases and copy• Creating script for any verbal communications including telephone system• Pediamed mobile app development and liaison with developers

San Antonio, Texas Area

•Product and brand development, creative lead on all materials (label designs, POP, advertising etc)•Liaison to product manufacturers •Marketing and promotions for all products•Tastings and event management•Price development and inventory tracking of all products (as well as other key product information)•Social Media strategies, tactics and promotions for all brands•Assists in sales to distributors restaurants, liquor stores, bars etc.

San Antonio/El Paso, Texas

Impacto is a Full Contact Marketing Solutions (not just consumer) agency who identifies clients needs and brings them business solutions that may include marketing communications traditional and non traditionalPROFESSIONAL EXPERIENCENissan Americas, Walmart, Sam’s Club, Bayer Healthcare Consumer Care, TX Army National Guard, Jumex, Agave Explosion, New Beginnings•Effective management and execution of multiple yearly events and conferences for agency and clients.•Concept strategy and ideation, hands-on development and coordination of all creative, multi-media production and web.•Original brand, marketing and creative development of new products/market introduction in US and Japan.•Management and support of new business, project management, and all the key components within the entire agency system ensuring flawless execution and outcome; including but not limited to:PromotionsPublic RelationsEvents/GrassrootsCreative DevelopmentAccount/Client ManagementSocial Media Maintaining Non-Profit/Government/Business Relationships

Helped spread the word about this great educational and professional conference that focuses on Hispanic advertising. Held on September 18, 19, 20, and 21 in El Paso.

Developed a new look for the website, created a new logo, developed various media and advertisements.Increased the traffic to the website significantly through non-traditional marketing tactics.

Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General

Public Affairs & Communication Strategy

Public Affairs training for Department of Defense professionals.

Bachelors Degree In Liberal Arts, Major: Communications Media Advertising Minor: Criminal Justice

Activities and Societies: Student Advertising Federation