Vanessa Alfaro is an entrepreneur, founder of five 7 figure companies in 3 countries, a real estate investor, and a multifamily syndicator who was recently profiled in the Real Estate book “10 Paths” as one of the ten most successful Real Estate Investor stories in 2022. She is the Founder of Venus Capital Partners, a women-owned Real Estate Investment firm focused on technology and innovation to provide investors with the best opportunities in Real Estate investing and acquiring assets in the US. Venus Capital delivers exceptional results by utilizing cutting-edge technology, leveraging deep industry knowledge, and constantly incorporating AI into all departments in the company to optimize operations, marketing, customer service, and asset management.This allows Venus to maximize profits and provide unparalleled returns to investors. With Vanessa’s extensive background in business, entrepreneurship, finance, capital raise, and team leadership, she led the company to $50mm AUM in only three years. Vanessa plays a lead role as a visionary in the company.Born in Venezuela, South America, Vanessa started as an entrepreneur at 22; she founded a boutique marketing agency focused on luxury brands. Absot Marketing became, after only five years, one of the biggest BTL marketing companies in the country. At that time, Vanessa (27 years old) was named one of the youngest and most successful entrepreneurs of the year. By then, Absot Marketing managed more than 2,500 employees in 17 offices.” After six years, Absot Marketing expanded to Panama, Central America as Absot Panama, where Vanessa resided for seven years. She also served as co-founder of Octametro Panama. Octametro offered Trade show stands, booths, event exhibits, and retail store fixture Design, Rental & manufacturing. Vanessa led Octametro Panama to a 7-figure business in her first year. In 2009, She was named “Women of the Year” by Social World, the most significant business and socialite magazine in Panama.

As a Vice President of Digital Marketing for Autoproyecto and FTDM, Vanessa Fuentes play a lead role in the strategic planning and execution of the digital marketing programs in support of business objectives. She is also responsible for the oversight of the company website, including developing the content strategy, recommending enhancements, implementing best practices, reporting on analytics, leading the social media team and managing SEO.Responsibilities:• Lead the digital marketing team and set the strategy for Autoproyecto website and FTDM Clients• Oversee the website development roadmap to include deployment of fresh content, functionality and tools, ensure brand consistency and a best-in-class user interface and experience• Oversee search engine marketing to both paid search and search engine optimization (SEO) utilizing internal teams and vendors• Utilize an ongoing test and learn strategy to scale online marketing initiatives including search, social, retargeting, behavioral targeting, display and other tools• Enhance digital analytics and use it as a core driver for decision making, investment prioritization and improving the user experience• Work collaboratively with business stakeholders, IT and vendors to produce solid requirements and deliver web projects on time and within budget• Continuously re-invent the digital vision for the future of the business and brand • Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.• Strategic Consulting, including business plan & sales strategy development.

As a Vice President of Digital Marketing for Autoproyecto and FTDM, Vanessa Fuentes play a lead role in the strategic planning and execution of the digital marketing programs in support of business objectives. She is also responsible for the oversight of the company website, including developing the content strategy, recommending enhancements, implementing best practices, reporting on analytics, leading the social media team and managing SEO.Responsibilities:• Lead the digital marketing team and set the strategy for Autoproyecto website and FTDM Clients• Oversee the website development roadmap to include deployment of fresh content, functionality and tools, ensure brand consistency and a best-in-class user interface and experience• Oversee search engine marketing to both paid search and search engine optimization (SEO) utilizing internal teams and vendors• Utilize an ongoing test and learn strategy to scale online marketing initiatives including search, social, retargeting, behavioral targeting, display and other tools• Enhance digital analytics and use it as a core driver for decision making, investment prioritization and improving the user experience• Work collaboratively with business stakeholders, IT and vendors to produce solid requirements and deliver web projects on time and within budget• Continuously re-invent the digital vision for the future of the business and brand • Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.• Strategic Consulting, including business plan & sales strategy development.

Absot marketing es una firma Global que implementa estratégicamente la presencia digital de marcas, empresas y personalidades.Como CEO & Fundadora de Absot Marketing, Vanessa Fuentes desarrollo la firma digital más importante en Panama en los últimos tiempos. Desde su creación, la selección y entrenamiento del equipo hasta las mas grandes negociaciones con clientes en ese país y otros en Latinoamérica, Vanessa logro posicionar digitalmente grandes marcas dentro del ramo Gubernamental, Bancario, Retail, Real State y algunas organizaciones sin fines de lucro.En sus últimos años en la empresa, Vanessa ocupo una posición clave en el desarrollo de estrategias digitales para medianas y pequeñas empresas, a través de un proyecto gubernamental dirigido al desarrollo de emprendedores en ese Panama.Para el 2011 y 2012, Vanessa ya se había convertido en un Speaker de alto nivel en las eventos mas importantes sobre Mercadeo Digital.La compañía fue comprada en el año 2012 y fucionada en Junio del mismo año.

Vanessa siempre estuvo abierta a los retos, tal y como la gran mayoría de los emprendedores exitosos del mundo. Octametro fue unos de sus retos mas importantes y reconfortantes en el 2009. Como Directora Comercial de Octametro, Vanessa asumió el reto de construir y desarrollar una empresa que no se encontraba dentro de su experticia hasta el momento. En solo un año, Vanessa logro desarrollar una alta base de clientes de alto perfil que convirtió a Octametro en una de las Top 3 compañías de creación de stand para eventos y Ferias mas grandes de Panama con una facturación ese año de mas de 1 millón de dólares, dejando la empresa con una alta gama de clientes.

Lo que originalmente se denomino Absolut International para luego de 2 años convertirse en Absot marketing, fue la primera de 4 empresas fundadas por Vanessa Fuentes. Emprendedora desde los 22 años cuando aun se encontraba en sus estudios de Post- grado; Vanessa convirtió a Absot marketing en la empresa de mercadeo BTL de mas rápido crecimiento en Venezuela en solo 5 años. Al segundo año de sus inicios, Absot marketing (en ese momento Absolut International) empezaba su expansión nacional desde su oficina central en la ciudad de Caracas a mas de 15 ciudades alrededor del pais. Su crecimiento acelerado la llevo a la adquisición y manejo de mas de 50 clientes y marcas a nivel nacional, creando los mas altos estándares de calidad y una reputación dentro de las compañías con años de experiencia en el ramo.Vanessa rápidamente posiciono a Absot marketing dentro del panorama nacional como la mejor empresa de BTL y ventas en punto de venta como la empresa líder en el mercado, logrando una facturación de mas 5 millones de dólares en solo 2 años desde sus inicios.