Vanessa Bennett Email & Phone Number

St. Louis, Mo, Us

• Lead for all things surf and skate for Big Wave. Spearheaded the launch of our Surf and Skate passion point programs and created the national strategy and rollout of platform execution including national partnerships, events, media and sampling. • Head of strategy for Big Wave, developing our 1YP and 3YP National Brand Plans• Leading all digital and content development for surf and skate executions, including all digital content development, briefing, directing internal and external agencies, and leading all content creative strategy • Organic Social, PR, Earned Platforms, Influencers, Merchandise and Licensing collaboration lead • Managing three external agencies and 10+ cross-functional team members

St. Louis, Mo, Us

• Managed two lead agencies including lead agency including briefs for 360 campaign development, TV spots and digital campaigns • Media lead with agency in developing Kona’s 1YP Media Plan, $10MM budget and supporting with Kantar study learnings and actions • Lead all consumer and retail touch points for 1YP 360 Trimester Platforms, including trade and retail programming, POCM Development social media, PR, paid media, campaign development, and sales integration support • SPOC and leading execution of Growth Playbook Strategy to develop 30 key markets with $14MM investment including local media planning and communication, paid and owned impressions by market, communication with Regional Sales Leads and local sales teams

St. Louis, Mo, Us

• Managed two lead agencies including lead agency, Duncan Channon leading briefs for 360 campaign development and TV + digital campaigns • Lead all consumer and retail touch points for 1YP 360 Brand Plans and development, including trade and retail programming, POCM Development social media, PR, paid media, campaign development, and sales integration support

Portland, Or, Us

Lead all regional Kona marketing and brand support for the West and Central sales team, +30% of CBA's US Developed custom in-market retail programs to drive a volume in key markets; AZ, CA, IL, TXCreated market-specific media plans and field marketing tactic strategy for in-market brandLead Kona's National trade and trimester retail strategy and programming, including agency management, briefing, feedback and budgetingDeveloped retail sweepstakes, QRCode sweeps and coupon strategy and integrationManaged all POCM Development for On/Off Premise for full year POCM Strategy and Buying Windows

Portland, Or, Us

Lead 2-person social media contracted team responsible for social media strategy and content development Developed and executed retail programming and partnership strategy for all 3 brands, managing 11 external partners Collaborated with cross-functional teams in three different time zones including internal and external stakeholdersImplemented and managed consumer programs for all 3 brands (Redhook, Appalachian Mountain Brewery and Cisco Brewers) including media, influencer outreach and strategic partnerships

Portland, Or, Us

Lead all in-market execution of the brand, including beer festivals, local events, and beer collaborations Was the Brand Lead for the opening of Redhook Brewpub, $7M brewery and lead all launch parties internally and externally for consumersManaged all Redhook Brewpub consumer event calendar and social media content development Owned $100k budget and developed activation strategy and 150+ in-market sampling opportunities Oversaw six (6) digital and in-market consumer promotions / contest/ sweepstakes with average market spend of $5k each

Lead all marketing strategy and promotion for minor league baseball team (10 person FOO staff)Direct accountability for $75k budget and year-long marketing calendar, relationships with marketing agencyOversaw 30 game-day production staff members for 38 games for all in-game promotions and schedule