111SKIN bridges the gap between plastic surgery and skincare. Driven by Dr Yannis Alexandrides' medical expertise and his profound knowledge of the 3D dimensional healing of skin, we create non-invasive skincare solutions inspired by surgical practices. We continue to push the boundaries of science, ingredients, and technology to create advanced products that yield dramatic results, helping our customers to achieve visible results.As COO, I was responsible for 111SKIN's strategic direction, marketing, sales, product development, operations, finance, legal and human resources globally.

Led McKinsey’s Beauty Practice for Europe. Co-led McKinsey's Women in Private Equity initiative. Leader within McKinsey's Consumer and Private Equity Practices. Focused on helping leading organizations grow and improve their performance, including strategy, marketing and sales, and M&A topics. Examples of my work include developing the strategy, operating model design, and commercial transformation of a pan-European consumer goods company, and leading the diligence and strategy review of multiple beauty, personal care, and consumer goods companies—with a focus on creating value through growth.Author of the McKinsey & Business of Fashion State of Beauty 2022 report.

Responsible for delivering online acquisition and retention sales for Consumer products on BT.com, through onsite management, optimisation, echat, merchandising, PPC and affiliates activity