Vanessa Gonzalez

Vanessa Gonzalez Email and Phone Number

Senior Marketing Manager @ WithSecure
Hoboken, NJ, US
Vanessa Gonzalez's Location
Hoboken, New Jersey, United States, United States
Vanessa Gonzalez's Contact Details
About Vanessa Gonzalez

As a Senior Marketing Program Manager, I specialize in end-to-end program management, global demand generation, and revenue marketing operations in the cybersecurity, cloud/SaaS, and IT sectors. I orchestrate intricate marketing programs, seamlessly engaging stakeholders to shape marketing strategies and achieve results. I excel in fast-paced settings, deftly adapting to challenges and exceeding KPIs. My unique blend of creativity and analytical skills powers revenue-driven marketing campaigns and optimizes the customer journey.➡️ WHAT YOU CAN EXPECT:⇨ Extensive Experience in Marketing Strategy & Execution⇨ Cross-functional Collaboration Skills⇨ Operational Efficiency & Process Improvement⇨ Data-Driven Decision Making⇨ Strong Revenue Impact⇨ Value Proposition & Buyer Persona Understanding⇨ Holistic Campaign Management🔍 AREAS I EXCEL: Global Marketing Strategy & Operations, Channel & Partner Marketing, Demand Generation, Program Management, Automation & Optimization, Content Design and Execution, Digital Marketing (Email, SEO, SEM, Social, and Webinars), Demand Waterfall and GTM Solution Planning, Lead Lifecycle Management🛠️TOOLS: O365 Suite, 6Sense, AEM Adobe, Asana, Bombora, BrightTalk, Discoverorg, Everstring, Google Analytics, HubSpot, Marketo, Microsoft Teams, MRP Prelyitx, Pathfactory, Power BI, SalesForce, SalesLoft, Wrike, ZoomInfoPERSONAL SKILLS: Adaptive, Resilient, Detail Oriented Personality, Clear Communicator, Creative and Analytically Inclined, Emotionally Intelligent, Inclusive Teammate, Positive Attitude, and Results DrivenACHIEVEMENTS: Women of the Channel winner 2016📩 LET’S CONNECT: I welcome the opportunity to discuss how my expertise can benefit your organization.

Vanessa Gonzalez's Current Company Details
WithSecure

Withsecure

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Senior Marketing Manager
Hoboken, NJ, US
Website:
withsecure.com
Employees:
715
Vanessa Gonzalez Work Experience Details
  • Withsecure
    Senior Marketing Manager
    Withsecure
    Hoboken, Nj, Us
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  • Withsecure
    Senior Demand Generation Marketing Manager
    Withsecure Dec 2024 - Present
    Helsinki, Fi
    View
  • Self-Employed
    Freelance Senior Marketing Manager
    Self-Employed May 2024 - Present
    Led strategic marketing initiatives for small business clients, developing integrated campaigns that drive pipeline growth and customer engagement. Managed multi-channel marketing efforts, including SEO, paid ads, email, and content marketing.
  • Ebg
    B2B Marketing Director | Marketing Campaign Effectiveness & Strategic Thinking
    Ebg Jul 2023 - Dec 2023
    Aventura, Fl, Us
    I lead the strategic planning and execution of marketing campaigns (email, digital, and print) to attract new corporate clients and grow our user base. I work hand-in-hand with our Product, Sales, and Account Management teams to craft unique strategies for engaging both corporations and their employees. My success hinges on understanding our business audience, mastering sales funnel strategies, and convincing business leaders to champion employee adoption.➡️ HIGHLIGHTS:⇨ Direct a team of marketing associates and consultant in the development and execution of all B2B and B2B2C marketing campaigns.⇨ Lead client journey communications strategy and content asset development to support account management teams in acquisition, onboarding, nurture, and retention B2B marketing campaigns/motions.⇨ Consolidated marketing operation processes that resulted in greater marketing impact, increased services efficiency, and lowered cost savings.
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  • Career Break
    Bereavement
    Career Break Oct 2022 - Jun 2023
    Executive Administrator of Pedro A. Gonzalez estate.
  • Splunk
    Product Marketing Strategy & Operations Manager | Process Engineering & Project Management
    Splunk Feb 2022 - Oct 2022
    San Francisco, California, Us
    I assisted a 75-person Portfolio Marketing team in crafting and executing product marketing strategies for new product launches and major marketing events, including our .conf global user conference. I led quarterly launches in platform, cybersecurity, and observability, and championed process improvements for more efficient marketing and product rollouts.➡️ HIGHLIGHTS:⇨ Analyzed operational gaps in product and marketing launch processes and bill of materials (BOM). Reduced BOM deliverables by 50% through quantitative postmortems.⇨ As a process engineer, documented and streamlined product marketing by establishing launch tiers, workflows, an engagement model (RACI), and deliverables.⇨ Led execution of complex product and marketing launches, including Splunk .conf22 with 5K participants.⇨ Managed operational rigor, workback planning, RACI alignment, and product tracking across 13 global workstreams for multiple launches.
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  • Fireeye, Inc.
    Sr. Marketing Program Manager | Lead Conversion Optimization & Content Creation
    Fireeye, Inc. May 2021 - Feb 2022
    Milpitas, California, Us
    During the FireEye/Mandiant divestiture, I oversaw global cyber solution campaigns. I collaborated across teams to set our go-to-market priorities, OKR goals, and campaign needs. I delivered 6 global campaigns, generating $163M in revenue and leads, including the Mandiant Defender’s Advantage thought leadership, the FireEye XDR product launch, and the Mandiant Security Validation differentiation.➡️ HIGHLIGHTS:⇨ Developed marketing program architecture covering campaign types, activations, buyer journeys, content themes, digital channels, budget allocation, demand/lead forecasting, and KPI reporting.⇨ Identified value propositions, customer pain points, and market/competitive trends to inform campaign themes, messaging, and content creation.⇨ Optimized lead conversion strategy for mid-to-bottom known lead engagement, earning a 25% lift for product demos and contact us requests. ⇨ Championed Security Validation competitive differentiation campaign, gaining 15% SEO growth/traffic, 66% branded solution terms, 30%+ CTOR, 3,400+ MQLs, and $68.2M in marketing revenue contribution.
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  • Fireeye, Inc.
    Sr. Enterprise Acquisition Marketing Manager | Digital Marketing & Integrated Marketing
    Fireeye, Inc. Mar 2019 - Apr 2021
    Milpitas, California, Us
    I managed integrated marketing campaigns for FireEye's Security Product Suite and Mandiant Consulting Services, targeting both Enterprise and Mid-Market segments. I oversaw everything from strategy and activation to funding, stakeholder engagement, and KPI reporting.➡️ HIGHLIGHTS:⇨ Drove consensus across sales, consulting, product marketing, and marketing revenue operations to define cybersecurity solutions' GTM strategies, campaign offerings, and customer segments.⇨ Developed campaign architecture and briefs that defined account/solution segmentation, buyer persona messaging, digital marketing tactics, lead conversion strategy, and campaign performance/KPI reporting.⇨ Executed Mid-Market cyber solutions campaign, Cyber Intel Decoded webinar program, and cloud security services campaign generating 2,100 engaged leads, 1K+ MQLs, and millions in revenue opportunities.
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  • Marklogic
    Sr. Vertical Marketing Manager | Demand Generation & Go-To-Market Strategy
    Marklogic Oct 2017 - Dec 2018
    Burlington, Massachusetts, Us
    I collaborated with the CTO team, product marketing, and sales leaders to shape the go-to-market strategy for NoSQL technology and Data Governance. Despite limited resources, I led vertical marketing strategies and partnered with Account Development Representatives to drive business.➡️ HIGHLIGHTS:⇨ Curated direct mail, seminars, webinars, and digital marketing campaigns targeting global financial services firms.⇨ Directed marketing and demand generation programs, including research, planning, execution, and tracking.
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  • Presidio
    Demand Generation Marketing Manager | Multi-Channel Marketing & Event Management
    Presidio Oct 2013 - Jul 2017
    New York, Ny, Us
    I led pioneering partner alliance programs, working with pre-sales engineering and top executives. We defined value propositions, set go-to-market strategies, and created demand generation and sales programs for IT solutions, such as Cloud, Cyber Security, Datacenter, IOT, SaaS, IaaS, Collaboration and Managed Service IT.➡️ HIGHLIGHTS:⇨ Built a regional Strategic Channel Partner Alliance Program, creating $7M in lead opportunity pipeline.⇨ Implemented multi-channel campaigns generating 500+ MQLs and $15M lead pipeline through direct mail, digital, email, and telemarketing.⇨ Managed conferences, webinars, and workshops generating 250+ MQLs and $12.5M lead pipeline.
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  • Christie'S International Real Estate
    Marketing Manager | Market & Trend Analysis
    Christie'S International Real Estate Jul 2011 - Oct 2013
    New York, New York, Us
    In this role, I crafted marketing strategies for luxury homes targeting the Northeast US, Canada, and London's top 2%. I also researched global luxury real estate trends and demographics to inform our campaigns.
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  • Macy'S
    Marketing Coordinator & Executive Assistant | Executive Advisory & Cross-Functional Team Leadership
    Macy'S May 2008 - May 2011
    New York, Ny, Us
    I supported 4 Group Vice Presidents working across Macy’s Beauty, Women’s Center Core, Fashion Accessories, Jewelry, and Home departments.
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  • Adapt Identification
    Associate Marketing Manager | Brand Management & Marketing Strategy
    Adapt Identification May 2007 - May 2008
    I managed product and marketing for private and home textile brands, including Betsey Johnson, Tommy Hilfiger, and Bon Ton across women's, men's, and home categories.
  • Verizon Wireless
    Customer Care Rep And Retail Sales Rep (Promoted To Retail Sales Rep)
    Verizon Wireless Apr 2003 - Apr 2007
    Basking Ridge, Nj, Us
    View

Vanessa Gonzalez Skills

Marketing Marketing Strategy Sales Advertising Social Media Marketing Marketing Communications Retail New Business Development Social Media E Commerce Email Marketing Event Management Online Marketing Merchandising Digital Marketing Online Advertising Social Networking Forecasting Product Development Business Development Market Research Management Facebook Google Adwords Twitter B2c Marketing Tactfulness Diplomacy Communication

Vanessa Gonzalez Education Details

  • Saint Peter'S University
    Saint Peter'S University
    And Related Support Services
  • Saint Peter'S University
    Saint Peter'S University
    Psychology

Frequently Asked Questions about Vanessa Gonzalez

What company does Vanessa Gonzalez work for?

Vanessa Gonzalez works for Withsecure

What is Vanessa Gonzalez's role at the current company?

Vanessa Gonzalez's current role is Senior Marketing Manager.

What is Vanessa Gonzalez's email address?

Vanessa Gonzalez's email address is va****@****ant.com

What is Vanessa Gonzalez's direct phone number?

Vanessa Gonzalez's direct phone number is +165065*****

What schools did Vanessa Gonzalez attend?

Vanessa Gonzalez attended Saint Peter's University, Saint Peter's University.

What are some of Vanessa Gonzalez's interests?

Vanessa Gonzalez has interest in Cooking, Voluneeter Work, Kickboxing, Yoga, Traveling, Marketing, Reading.

What skills is Vanessa Gonzalez known for?

Vanessa Gonzalez has skills like Marketing, Marketing Strategy, Sales, Advertising, Social Media Marketing, Marketing Communications, Retail, New Business Development, Social Media, E Commerce, Email Marketing, Event Management.

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