Team leader for a results-driven Integrated Client Solutions team. Working with cross-functional teams to plan and execute data-driven strategies and innovative technologies across multiple channels including Basis DSP. At Basis Technologies, I am focusing on growing my expertise in programmatic advertising, CTV/OTT, driving the highest client service, and strategic planning, while delivering outstanding results for our clients.

Manage Brand-Direct & Agency Holding Company Relations across multiple verticals with top advertisers in technology, retail and CPGFocus on growing data revenue through audience (i.e. third party data) and context product adoption while unlocking new business and clients

Working with some of the largest advertisers in the tech space to create winning targeting strategies across their media campaigns.

Manages a portfolio of clients, as well as develop Associate Account Directors within my team. Lead in-house industry experts to provide innovative strategic recommendations to expand and enhance existing SEO, SEM, mobile, display and social efforts.

Create and orchestrate paid media strategy designed to support ShopAtHome.com’s new revenue model.Research & vet tools and partners to grow new revenue (DMPs, Attribution, Tag Management, Bid Management, SEO Agency)Build integrated marketing mix with various channels (SEO, Affiliate & Email) and across devices to meet financial and brand goals.Work across channel to promote ShopAtHome.com properties, merchants and promotions.Define new revenue KPIs for paid media and coordinate with Finance and Executives to budget, communicate and lead discussions with other departments for customer acquisition/retention.Oversee, manage & review the display team’s campaign work & optimization strategies.Supervise & manage all media reporting, display process development & automation.Strategize & coordinate any media sales support for slotting budgets & commission increases.Strategically and collaboratively develop, plan, execute, and manage display & search campaigns across devices for ShopAtHome.com brand and merchants.Responsible for defining and attaining multiple site goals – traffic, ROAS, conversion rate, new visitors – for our paid media marketing tactics.Nurture direct partnerships with strategic industry vendors to execute the best media plans for our brand and strategic vision.Support, mentor and train analysts & specialists on the paid media team to build a strong team and create team morale.

Blue Moon Digital, Inc. is an industry leading digital marketing agency that leverages statistical analysis, best-in-class technology and proven direct marketing principles to maximize the online revenue opportunity for its clients.As Display Media Manager, I oversee & manage display strategy, methodology & definition of digital display services, supervises & mentors the display team, and cultivates display partner relationships. With over six years of digital marketing experience, her expertise includes holistic paid media strategies, social media, SEO, ecommerce, lead generation, and web analytics

Blue Moon Digital, Inc. is an industry leading digital marketing agency that leverages statistical analysis, best-in-class technology and proven direct marketing principles to maximize the online revenue opportunity for its clients.Strategically plan, execute, and manage display campaigns for varied eCommerce clients in the Fashion vertical. Responsible for site traffic and ROI through various display marketing tactics. Confronted with aggressive goals, I work closely with other media channels (ppc, email, SEO, affiliate) and client teams to find the best mix of media to meet their goals and drive revenue. Prioritize all display projects with the display media team to ensure client goals are met, if not exceeded, and that our team has the ability to learn, test and explore new betas, opportunities and technologies in the display vertical.

Strategically plan, execute, and manage display and search campaigns for varied eCommerce clients in the Fashion vertical. Responsible for site traffic and ROI through various online marketing tactics. Confronted with aggressive goals, I work closely with other media channels (email, SEO, affiliate) and client teams to find the best mix of media to meet their goals and drive revenue.

Direct and manage project development from beginning to end. Define project scope, goals and deliverables that support business goals in collaboration with client leads, senior management and stakeholders. Effectively communicate project expectations to team members and clientsLiaise with project stakeholders on an ongoing basis. Estimate the resources and participants needed to achieve project goals. Delegate tasks and responsibilities to appropriate personnel.

Assisted account managers and account executives with a variety of fundamental tasks for search engine optimization, social media and pay per click campaigns. Research of various campaigns, including marketing initiatives such as mobile marketing, display and web analytics.Reporting of various campaigns, accounts across all initiatives

Work with mentor to create a search engine optimization plan and execute specific projects to increase search engine rankings based on industry keywordsCreate and track custom key words and descriptions for each page of the company websiteResearch and test alternatives to the company's current email marketing solutionTrack and manage competitor ad frequency in order to better place company advertisements and use advertising budget more effectively and efficientlyConduct a research project on the company's direct, indirect competitors and potential partners to help the marketing department better understand the company's position in the market placeResearch and test social media platforms that the company can be leveraging, including how to manage social media, the compliance and best practices involved with social mediaAssist with daily marketing functions, including managing print jobs, marketing collateral, direct mail lists, and providing support for the marketing director and chief marketing officer

Created an outline for the web based version of the Senior Resource Guide, SeniorDirectory.comResearched methods for search engine optimization in order to ensure the success of SeniorDirectory.comDeveloped and implemented system to email customer invoices, increasing office efficiency and decreasing paper costsSet up accounts for new advertisers and increased sales by selling upgrades (i.e. larger ad size, longer contract terms)Prepared marketing materials for sales representatives to distribute in their respective nationwide markets

Resource Recovery August 2008Educated caucus and convention attendees regarding environmentally friendly techniques to ensure a green eventManaged resource allocation and redistribution to help make the Democratic National Convention the most environmentally sustainable event in the history of the United States