Vanessa Guzman Email and Phone Number

Currently leading product launches (end-to-end) for Care’s most important initiatives for the B2C marketplace on the payments platform (web and iOS). I utilize technical skills to craft requirements closely with Engineering, finance, member care, trust and safety, and ADI partners in an approachable way.Key Accomplishments:• Transitioned subscriptions management to Chargebee, implementing proration, upgrade/downgrade strategies.• Optimized new subscription tiers and helped develop retention strategies. • Led monetization strategies, enhancing customer value and driving upsell opportunities.

I transformed Care for Business mobile applications to meet and exceed goals of repeat use and more conversions. Also led Care's consumer mobile applications to drive strategy and solve some of our user's biggest pain points.Key Accomplishments:• Revamped Messaging feature across all mobile apps, resulting in more conversions and revenue. • Uplifted the Care for Business (B2B2C) mobile app to drive repeat use and better user experience.

Utilize business savvy, analytical, and creative skills to lead Shift’s mobile app team. Leverage user data, competitive analysis, business case rationale, and internal stakeholder input to help define app features and functionality to meet customer’s needs. Execute ongoing optimization efforts and continually measure performance against goals. Key Accomplishments:• Incorporated product management methods and trained a small team. This includes sprint planning, documentation and project management.• Successfully delivered a full app redesign under a tight deadline with limited resources.• Implemented growth strategies to increase sign ups and revenue

Product Manager for Falcons/ United/ Mercedes-Benz stadium mobile applications including feature coordination, integrations with third party vendors and submission builds to App Store Connect/Google Play. Set and articulate a strong product vision to align stakeholders on the business side (marketing and sales), tech side, and editorial. Dedicated to delivering a personalized app experience, while supporting first-in-class experiences for stadium event attendees.

Successfully optimize the user experience on CNN’s apps by curating and managing the latest videos, interactives, and articles. Utilize an array of analytics tools to understand user wants, and determine the best delivery platforms. Conduct quality control, and collaborate cross-functionally to troubleshoot issues. Key Accomplishments:• Partner with development teams on Amazon Echo, Apple TV, Roku, iPad, mobile and web to test user experience.• Utilize Twitter & Live Stream technology to drive viewers to CNNgo. Maximize audience engagement/retention with metrics. 2017: Completed Product Management, Agile & Lean methodologies at General Assembly Atlanta. 2018: Certificate for Front-End Wed Development utilizing HTML, CSS, JavaScript and jQuery.

Emmy Award winning production (Outstanding Spanish Evening Newscast for CNNEE’s primetime show). Pitched and produced original segments for weekend shows, and was instrumental in selecting video and graphics for prime time shows. Examined raw material, edited and identified videos for air, wrote news stories, and line produced the show, including setting up air-ready live shots and sound. Key Accomplishments:• Covered over 30 presidential and local elections across Latin America and vetted video and selected archived material to support various documentaries.

Effectively monitored satellite and broadband feeds, fonted stories and elements for air, and managed the FTP/DNG downloads. Shot video and stills for projects and photo libraries. Key Accomplishments:• Winner of Walk of Fame Award (Feb 2012) for outstanding work during political season.• Collaborated with editor on package for production for Trayvon Martin/George Zimmerman coverage.

-Edit articles for health and real estate news verticals following AP style, fact checking and plagiarism check-Utilize and analyze SEO key phrase trends through Keyword Discovery and Google Trends tools-Hyperlink SEO-rich content to unique Tree.com articles; publish content through Expression Engine CMS -Edit and create catchy headlines; tweet news stories using popular hashtags; follow news on RSS feeds

-Reported news stories for a subscription-only fast-paced news wire service utilizing AP style and accuracy-Conducted persistent beat checks with law enforcement, government agencies, city hall and other groups -Monitored police radio scanners, researched news stories and organized a weekly story budget

-Wrote web articles, broadcast scripts and conducted beat checks for dayside news team-Published text, images and video content through CMS Clickability system; trained interns on the system-Contributed web and broadcast news story ideas and followed trends; monitored social media accounts

-Managed station community event logistics – directed staff to assist in community involvement-Secured sponsorship contracts with non-profits & project management -Researched & developed strategies to create revenue and awareness of company on many platforms-Networked with National GE Volunteer Council on community projects and current GE business trends -Evaluated nonprofits; networked and identified partnerships; facilitated requests such as video and web clips -Authored media releases, promo scripts and articles; published community content on NBCSanDiego.com -Created FCC report to renew the station’s license, authored monthly newsletters and managed interns*Ovation Award (Dec. 2008): Outstanding work in Community Department and providing web content*Ovation Award (Sept. 2009): Jump-started community service project “Give 7” in partnership with the United Way of San Diego County*Authored Script for “Junior Achievement” Video (April 2009): Gained writer’s credit for non-profit Junior Achievement of San Diego County promotional video