Vanessa Herdman Email & Phone Number

Vancouver, BC, CA

Burnaby, British Columbia, Canada

• A specialized communications role performed in support of Metro Vancouver's programs and projects.
• Plans, coordinates, and evaluates the delivery of communications and engagement tactics to ensure alignment with project plans and objectives
• Develops, drafts, and implements communications and engagement materials to support programs and projects
• Acts as a communications and engagement lead for lower-complexity construction projects
• Engages with technical staff to gather,… Show more A specialized communications role performed in support of Metro Vancouver's programs and projects.
• Engages with technical staff to gather, write, and edit information on construction projects, changing complex technical language into plain language

Vancouver, Canada Area

• Responsible for external & and internal communications, marketing, & engagement. Working in various areas:Communications strategy & implementation
• Develop & implement communications plans that align with business strategy
• Conceptualize, plan, & implement corporate-wide behavior change campaigns
• Develop & coordinate the implementation of assigned communication projects, activities & programs
• Identify opportunities, design & implement a range of communications tactics… Show more Responsible for external & and internal communications, marketing, & engagement. Working in various areas:Communications strategy.
• Identify opportunities, design & implement a range of communications tactics in support of strategic corporate goals

Vancouver, Canada Area

• Relied on as the only marketing and office support for first 3 months of office opening. Contributed to successful proposal submissions for various projects within a short time period. Arranged all aspects of executive.
• Kept staff informed of important business related events by searching… Show more Relied on as the only marketing and office support for first 3 months of office opening. Contributed to successful proposal submissions.
• Kept staff informed of important business related events by searching association sites & uploading event logistics onto Microsoft Outlook calendar that was then shared with the staff.
• Informed employees of important information using concise office memos via email.
• Supported successful proposal & report submissions by reviewing & correcting spelling, grammar, & sentence structure. In addition to this, formatted and inserted necessary logos & photos, as well as created covers &.
• Supported successful presentations by formatting PowerPoint template to meet company's new marketing standards.

Missisauga, ON

• Managed sales events & market strategy planning in support of brand development & ROI assessment for the Women’s Health Marketing Team. Assist with preparation of marketing & sales reports, promotional materials &.
• Increased physicians attendance at key customer meeting by applying a client focused service. This includes increased follow-up, providing assistance, information, & suggestions… Show more Managed sales events & market.
• Increased physicians attendance at key customer meeting by applying a client focused service. This includes increased follow-up, providing assistance, information, & suggestions, including help with registration.
• Improved delivery of key messages by creating master chart & guides to assist Sales Representatives in planning & promoting programs for Health Care Providers. Hosted teleconference with sales managers & team leads to.
• Gathered & analyzed valuable product feedback after initiating & facilitating themed focus group. Prepared & executed survey using survey monkey, approved by the Legal, Medical & Regulatory team. Carried out themed.
• Enhanced customer & brand interaction through website upgrade. Analyzed & assessed initial website. Compiled & prioritized suggestions for much-needed website improvement based on perceived need, timeframe, & budget.

Vancouver, Canada Area

• Accountable for promotion of app & distribution of the accompanying print magazine on Simon Fraser University campus, including organizing meetings & developing distribution & promotion strategies.
• Secured more than five times the amount of app users within the first month of promotions & a further 43% increase in downloads by the second month by deciding to implement various promotion & marketing strategies.
• Secured more than five times the amount of app users within the first month of promotions & a further 43% increase in downloads by the second month by deciding to implement various promotion & marketing strategies.
• Produced monthly status report for senior management including an Excel document of metrics.
• Promoted the student content driven app, including participating in the development of the app style, presentation, & content, contributing to significant increase in app downloads. Show less

Vancouver, Canada Area

• Performed a broad range of leadership roles including management of marketing & event strategy, team hiring & training, and contract negotiations. Competently resolve issues arising on the promotions team. Research.
• Impressive performance led to a promotion as manager, in a position formerly filled by two… Show more Performed a broad range of leadership roles including management of marketing & event strategy, team hiring &.
• Impressive performance led to a promotion as manager, in a position formerly filled by two superiors.
• Catapulted brand awareness from minimal to a significant increase by planning several large sponsored events. Researched & assessed penetrable markets and established relationships that turned into stable sponsorships.
• Maintained annual event sponsorships through reasonable & strategic contract negotiations.
• Rehabilitated an underperforming promotion team into an efficient and effective unit with outstanding event execution abilities by evaluating team strengths & weaknesses. Hired & trained to fill gaps & create a.

Vancouver, Canada Area

• Dealt with existing & potential customers, educating them on product & what sets our product apart from competitors.
• Provided samples of the product, in addition to collaborating with my fellow team members to think of other ways we could push the brand and expand our reach as promoters.
• Strong performance in this position resulted in promotion to manager.

Bachelor'S Degree, Communications

Activities and Societies: SFU Team Up Charity, The Social Media Network Club, Intramural Soccer, Simon Fraser Student Society, The Media &.

Adobe Illustrator, Graphic Design, A+

In this hands-on course, I created and designed scalable computer graphics with Adobe Illustrator that require creativity and imagination..

Adobe Photoshop, Graphic Design, A+

In this course we came to understand the purpose of the various tools in the toolbox; work with layers, channels and paths, make.

Adobe Indesign, Graphic Design, A+

High School, 8-12

Activities and Societies: Honor Roll all 5 years, Speech Arts Finalist all 5 years, Salutatorian, Soccer, Choir, Show Choir