Vanessa Herdman Email & Phone Number

Vancouver, Bc, Ca

Burnaby, British Columbia, Canada

A specialized communications role performed in support of Metro Vancouver's programs and projects.• Plans, coordinates, and evaluates the delivery of communications and engagement tactics to ensure alignment with project plans and objectives• Develops, drafts, and implements communications and engagement materials to support programs and projects• Acts as a communications and engagement lead for lower-complexity construction projects • Engages with technical staff to gather,… Show more A specialized communications role performed in support of Metro Vancouver's programs and projects.• Plans, coordinates, and evaluates the delivery of communications and engagement tactics to ensure alignment with project plans and objectives• Develops, drafts, and implements communications and engagement materials to support programs and projects• Acts as a communications and engagement lead for lower-complexity construction projects • Engages with technical staff to gather, write, and edit information on construction projects, changing complex technical language into plain language• Provides guidance and assistance to staff on editing and formatting materials to ensure consistency and compliance with established standards• Guides communication practices and techniques by liaising with internal and external teams, including project teams, vendors, consultants, and member jurisdictions• Works with graphic designers and vendors to develop visual aids; coordinates printing, distribution and installation of finalized products• Oversees the content of project webpages; ensures the inclusion of the latest project information related to various construction projects and programs• Creates and improves internal processes and templates; revises internal handbook with standard operating procedures; updates various trackers, lists, and records; prepares additional training materials and team resources as required Show less

Vancouver, Canada Area

Responsible for external & and internal communications, marketing, & engagement. Working in various areas:Communications strategy & implementation• Develop & implement communications plans that align with business strategy• Conceptualize, plan, & implement corporate-wide behavior change campaigns• Develop & coordinate the implementation of assigned communication projects, activities & programs• Identify opportunities, design & implement a range of communications tactics… Show more Responsible for external & and internal communications, marketing, & engagement. Working in various areas:Communications strategy & implementation• Develop & implement communications plans that align with business strategy• Conceptualize, plan, & implement corporate-wide behavior change campaigns• Develop & coordinate the implementation of assigned communication projects, activities & programs• Identify opportunities, design & implement a range of communications tactics in support of strategic corporate goals• Proactively seek opportunities for increased brand & awareness & present ideas to management• Provide marketing & promotions advice to management• Direct the development, strategy, & content of Canadian material released on social media platformsEvents• Event planning, design & production while managing all project delivery elements within time limits• Multi-task & prioritize several events on an ongoing basis, with impeccable awareness of deadlines & detail• Organize & manage all event details such as venue, catering, entertainment etc.• Ensure compliance with insurance, legal, health & safety obligations• Manage & maintain expenses in order to keep within allotted budgetsMarketing Materials• Organize with staff target cliental & their needs to ensure targeted messaging• Collaborate with staff to tactically create marketing materials that adhere to brand guidelines• Utilize Adobe Creative Suite to develop strategic graphics, aligning with corporate brandingProposals & awards• Manage submission process from start to finish to ensure a top quality, competitive & winning response• Set & meet realistic milestone schedules & deadlines• Liaise closely with management to understand their ‘vision’ for submission• Translate ‘vision’ into a compelling layout with graphics• Ensure delivery IS in compliance with all requirements• Research RFPs & awards that align with our work & our people Show less

Vancouver, Canada Area

Relied on as the only marketing and office support for first 3 months of office opening. Contributed to successful proposal submissions for various projects within a short time period. Arranged all aspects of executive board meeting hosted in office. Performed role as main Vancouver lead contact and support for large client event hosted in Vancouver. Led and executed successful client event in United States. • Kept staff informed of important business related events by searching… Show more Relied on as the only marketing and office support for first 3 months of office opening. Contributed to successful proposal submissions for various projects within a short time period. Arranged all aspects of executive board meeting hosted in office. Performed role as main Vancouver lead contact and support for large client event hosted in Vancouver. Led and executed successful client event in United States. • Kept staff informed of important business related events by searching association sites & uploading event logistics onto Microsoft Outlook calendar that was then shared with the staff.• Informed employees of important information using concise office memos via email.• Supported successful proposal & report submissions by reviewing & correcting spelling, grammar, & sentence structure. In addition to this, formatted and inserted necessary logos & photos, as well as created covers & spine using Adobe InDesign. Often needed within short time frames. • Supported successful presentations by formatting PowerPoint template to meet company's new marketing standards.• Stocked the office with adequate amounts of supplies by keeping track of inventory & ordering when necessary. • Sourced & established corporate account with hotel.• Satisfied out of town employees needs for hotels by organizing multiple reservations at various hotels, as per guest’s location requests.• Organized multiple meals for executive board meetings by sourcing adequate third party to supply & deliver food.• Established master guest list with accurate attendance responses on Excel & responded appropriately to each RSVP using secondary office email on Microsoft Outlook.• Secured reliable vendors for large client event by sourcing, comparing, & making arrangements that resulted in a band, decorations & gifts at the events.• Successfully led and executed large client event in the United States during 2 day conference where a booth had also been arranged. Show less

Missisauga, On

Managed sales events & market strategy planning in support of brand development & ROI assessment for the Women’s Health Marketing Team. Assist with preparation of marketing & sales reports, promotional materials & customer meetings. Prepared weekly communications package for the pharmaceutical sales team.• Increased physicians attendance at key customer meeting by applying a client focused service. This includes increased follow-up, providing assistance, information, & suggestions… Show more Managed sales events & market strategy planning in support of brand development & ROI assessment for the Women’s Health Marketing Team. Assist with preparation of marketing & sales reports, promotional materials & customer meetings. Prepared weekly communications package for the pharmaceutical sales team.• Increased physicians attendance at key customer meeting by applying a client focused service. This includes increased follow-up, providing assistance, information, & suggestions, including help with registration, contracts & travel arrangements, to increase attendance. Supported conference from logistical standpoint.• Improved delivery of key messages by creating master chart & guides to assist Sales Representatives in planning & promoting programs for Health Care Providers. Hosted teleconference with sales managers & team leads to explain guides and accompanying chart.• Gathered & analyzed valuable product feedback after initiating & facilitating themed focus group. Prepared & executed survey using survey monkey, approved by the Legal, Medical & Regulatory team. Carried out themed focus group, organizing components such as food, drink, invitations & decorations. Compiled information into report package, paired with own analysis & recommendations, used to support creation of the 2016 Brand Plan.• Enhanced customer & brand interaction through website upgrade. Analyzed & assessed initial website. Compiled & prioritized suggestions for much-needed website improvement based on perceived need, timeframe, & budget, partnering with another team member. Consulted with Creative Team to prepare content to maximize site flow, appearance, & usability. Launched at the end of September.• Prevented online Medical, Regulatory & Legal error as a result of proofreading & editing website content before launch. Show less

Vancouver, Canada Area

Accountable for promotion of app & distribution of the accompanying print magazine on Simon Fraser University campus, including organizing meetings & developing distribution & promotion strategies. • Secured more than five times the amount of app users within the first month of promotions & a further 43% increase in downloads by the second month by deciding to implement various promotion & marketing strategies, resulting in subsequent promotion. Paired up with other products to leverage… Show more Accountable for promotion of app & distribution of the accompanying print magazine on Simon Fraser University campus, including organizing meetings & developing distribution & promotion strategies. • Secured more than five times the amount of app users within the first month of promotions & a further 43% increase in downloads by the second month by deciding to implement various promotion & marketing strategies, resulting in subsequent promotion. Paired up with other products to leverage benefit of customers downloading the app. Researched & scheduled promotion at prime times while also improving visual appearance & noticeability of stand. Increased presence via social media.• Produced monthly status report for senior management including an Excel document of metrics. • Promoted the student content driven app, including participating in the development of the app style, presentation, & content, contributing to significant increase in app downloads. Show less

Vancouver, Canada Area

Performed a broad range of leadership roles including management of marketing & event strategy, team hiring & training, and contract negotiations. Competently resolve issues arising on the promotions team. Research events to promote for the client, & lead the promotion team in the execution of events. Drive social media strategies and activities, & provide oversight for product shipments. • Impressive performance led to a promotion as manager, in a position formerly filled by two… Show more Performed a broad range of leadership roles including management of marketing & event strategy, team hiring & training, and contract negotiations. Competently resolve issues arising on the promotions team. Research events to promote for the client, & lead the promotion team in the execution of events. Drive social media strategies and activities, & provide oversight for product shipments. • Impressive performance led to a promotion as manager, in a position formerly filled by two superiors. • Catapulted brand awareness from minimal to a significant increase by planning several large sponsored events. Researched & assessed penetrable markets and established relationships that turned into stable sponsorships.• Maintained annual event sponsorships through reasonable & strategic contract negotiations.• Rehabilitated an underperforming promotion team into an efficient and effective unit with outstanding event execution abilities by evaluating team strengths & weaknesses. Hired & trained to fill gaps & create a promotions team capable of consistently executing successful large scale events. • Managed & maintained expenses in order to keep within alloted budget. Analyzed which events were most benificial by comparing cost to the result of the event, followed by assessing how many events we were capable of executing within given budget for the next year, as well as which ones we would choose to follow up with. • Entrusted to manage an independent regional location, while collaborating closely with head of promotions company, including strategy sessions & communicating project status and reports. Show less

Vancouver, Canada Area

• Dealt with existing & potential customers, educating them on product & what sets our product apart from competitors.• Provided samples of the product, in addition to collaborating with my fellow team members to think of other ways we could push the brand and expand our reach as promoters.• Strong performance in this position resulted in promotion to manager.

Bachelor'S Degree, Communications

Activities and Societies: SFU Team Up Charity, The Social Media Network Club, Intramural Soccer, Simon Fraser Student Society, The Media &.

Adobe Illustrator, Graphic Design, A+

In this hands-on course, I created and designed scalable computer graphics with Adobe Illustrator that require creativity and imagination..

Adobe Photoshop, Graphic Design, A+

In this course we came to understand the purpose of the various tools in the toolbox; work with layers, channels and paths, make.

Adobe Indesign, Graphic Design, A+

High School, 8-12

Activities and Societies: Honor Roll all 5 years, Speech Arts Finalist all 5 years, Salutatorian, Soccer, Choir, Show Choir