Vanessa Hickman Email & Phone Number

Arlington, Texas

Dallas, Texas

At Front Porch Marketing, we partner with start-ups, smallish cos and franchisees to make their brands rock through branding, marketing, communications and sustainability strategies. Branding is one of the most important things you need for a successful business. Branding is the unique, emotional connection you have with your customers. Why they like you better than someone else. If your brand isn’t working for you, let us help. If you don’t have one, then call us ASAP!

Promoted Domino’s brand both locally and nationally, set market strategy, developed franchisees marketing plans and monitored effects and changes in the market place. Primary liaison and information source of all marketing programs for franchisees within a multi-state territory.

Created strategic alignment of categories to cross promote several products to drive sales through in-store event and classroom program. Developed and implemented national in-store events and classroom program for more than 1000 retail locations. Analyzed and adjusted programs based on results.

•Managed and implemented marketing strategies for the Northwest Mountain division (12 states, 1,500 stores, representing 21 percent of the US revenue).•Developed targeted DMA marketing plans to address local business needs. •Directed and managed advertising, public relations and experiential agencies.•Measured brand impact, effectiveness and results of all programming.Regional Marketing Manager 11/04-04/08•Created and implemented strategic marketing plans for North Texas, Central Texas and Oklahoma Starbucks Coffee Company locations.•Introduced local marketing tactics that were adopted for national execution.•Developed cross-functional relationships within the organization to accomplish business objectives.

The Powell Group is a Dallas-based public relations agency that represents, national, regional and local clients.Executed public relations services for fortune 500, start-up, non-profit, public and privately owned companies such as; Blockbuster, Taubman Centers, Starbucks Coffee Company, Dallas Museum of Art, KB Homes and Q Shirtmakers.

IT Network was an interactive advertising agency that focused on yellow page advertising (both business voicemail scripting and recording and print productions) and TV Guide channel advertising.