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Proven track record creating and implementing innovative marketing strategies in advertising, public relations and special events for a diverse portfolio of brands.
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OwnerMariposa Marketing Studio Jan 2017 - PresentArlington, Texas -
Rock StarIt'S Front Porch Feb 2014 - PresentDallas, TexasAt Front Porch Marketing, we partner with start-ups, smallish cos and franchisees to make their brands rock through branding, marketing, communications and sustainability strategies. Branding is one of the most important things you need for a successful business. Branding is the unique, emotional connection you have with your customers. Why they like you better than someone else. If your brand isn’t working for you, let us help. If you don’t have one, then call us ASAP! -
Marketing LeaderDomino'S Pizza Jan 2010 - Feb 2014Promoted Domino’s brand both locally and nationally, set market strategy, developed franchisees marketing plans and monitored effects and changes in the market place. Primary liaison and information source of all marketing programs for franchisees within a multi-state territory. -
Marketing ManagerMichaels Stores, Inc. Jun 2009 - Dec 2009Created strategic alignment of categories to cross promote several products to drive sales through in-store event and classroom program. Developed and implemented national in-store events and classroom program for more than 1000 retail locations. Analyzed and adjusted programs based on results. -
Marketing ManagerStarbucks Coffee Company Nov 2004 - Jun 2009•Managed and implemented marketing strategies for the Northwest Mountain division (12 states, 1,500 stores, representing 21 percent of the US revenue).•Developed targeted DMA marketing plans to address local business needs. •Directed and managed advertising, public relations and experiential agencies.•Measured brand impact, effectiveness and results of all programming.Regional Marketing Manager 11/04-04/08•Created and implemented strategic marketing plans for North Texas, Central Texas and Oklahoma Starbucks Coffee Company locations.•Introduced local marketing tactics that were adopted for national execution.•Developed cross-functional relationships within the organization to accomplish business objectives. -
Account ExecutiveThe Powell Group Apr 2001 - Nov 2004The Powell Group is a Dallas-based public relations agency that represents, national, regional and local clients.Executed public relations services for fortune 500, start-up, non-profit, public and privately owned companies such as; Blockbuster, Taubman Centers, Starbucks Coffee Company, Dallas Museum of Art, KB Homes and Q Shirtmakers. -
Advertising RepresentativeIt Network Sep 2000 - Apr 2001IT Network was an interactive advertising agency that focused on yellow page advertising (both business voicemail scripting and recording and print productions) and TV Guide channel advertising.
Vanessa Hickman Skills
Vanessa Hickman Education Details
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Marketing
Frequently Asked Questions about Vanessa Hickman
What company does Vanessa Hickman work for?
Vanessa Hickman works for Mariposa Marketing Studio
What is Vanessa Hickman's role at the current company?
Vanessa Hickman's current role is Marketing Consultant.
What is Vanessa Hickman's email address?
Vanessa Hickman's email address is va****@****ail.com
What is Vanessa Hickman's direct phone number?
Vanessa Hickman's direct phone number is +121436*****
What schools did Vanessa Hickman attend?
Vanessa Hickman attended Southwest Minnesota State University.
What are some of Vanessa Hickman's interests?
Vanessa Hickman has interest in Social Services, Children.
What skills is Vanessa Hickman known for?
Vanessa Hickman has skills like Advertising, Marketing, Marketing Strategy, Public Relations, Marketing Communications, Leadership, Social Media, Social Media Marketing, Strategic Planning, Sales, Market Planning, Event Management.
Not the Vanessa Hickman you were looking for?
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Vanessa H.
Phoenix, Az -
Vanessa Hickman
Community Relations Manager For Pro Deo Youth Center@ Rediscover/Link2Lee'Ssummit/Chair For Lee'S Summit Human Relations Commission/Public Safety Advisor Board/Ls Youth Court Board/Ministial Alliance BoardLees Summit, Mo1hillcrestkc.org -
Vanessa Hickman, CCD, CM
Mount Juliet, Tn -
3greekhouse.org, bpa.org, flybe.com
2 +161489XXXXX
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