Vanessa Howe Email & Phone Number

New York, Ny, Us

Paris, Fr

Paris, Fr

Partner with L'Oréal R&I leaders to define category and product roadmaps, 1-5 year innovation pipeline, product evaluation strategy, consumer targets and claims/demos for launch-Define and implement Category Leadership team for the Evaluation Intelligence organization-Management and leadership of two category manager direct reports -Lead product/technology evaluation strategy across 4 sciences: clinical, consumer, expert and sensory-Utilize product evaluation data and insights to build unique positioning, consumer target, claims and demos for skincare and cleansing product launches-Leverage market data (NDP, Nielsen) for SKU rationalization and growth plan-Conduct quarterly analysis of Hero SKUs online ratings/reviews to identify opportunities for formula/pack renovation, claims/demo, and new consumer target recruitment

Paris, Fr

Led the Digital and Consumer Co-Creation team within Product Performance Evaluation (PPE), part of Research and Innovation. The team works closely with Skincare, Makeup and Hair Labs, Consumer Market Insights, Brands, and Regulatory/Claims to create consumer-centric and professional-centric evaluation approaches that take the product from inception to prototype to a branded offering, ready for launch.-Lead Design Thinking innovation workshops (Product ideation sessions, Product Design Sprints and Claims/Demo labs) with consumers and cross-functional teams (including Labs, Brand, Consumer Market Insights, Experts - Dermatologists and Cosmetologists), in an agile and effective way to generate strategic recommendations to Brands and research & development teams. -Identify and implement new creative and innovative evaluation methodologies that generate product insights, claims, demos, and activation ideas-Manage ongoing online consumer/expert communities, to provide direction to team in the delivery of product insights and results that create value for product development and communication-Democratize the use of social media/ratings and reviews as a source of consumer understanding to drive product development and communication-Work closely with international teams on different consumer co-development and digital initiatives

Toronto, Ontario, Ca

Howebrand is a full service media and brand strategy consultancy, enabling brands to live profitably across platforms and experiences, captivating customers and delivering receptive audiences for marketers.Howe Brand works with a range of clients across Media, CPG, Pharma, Beauty, Financial Services and Consumer Electronics categories in both Toronto and New York City.

New York, Us

Lead the strategic direction for client engagements, providing both creative and strategic thinking, and mentorship to project team members. Core responsibilities included facilitating workshops and design sprints, moderating qualitative research, interpreting quantitive studies, ideating new product concepts, creating cultural trends/human-centered truths, and writing creative concepts in addition to compelling presentations.

New York, Ny, Us

Responsible for leading strategy and research of graphic and industrial design projects for beauty, luxury, and cpg clients. -Structuring and performing analysis, and conducting secondary and primary research to uncover the insights that support product (2D, 3D and Digital) recommendations to clients-Leading qual and quant research studies, analyzing field data, and clearly communicating actionable insights and opportunities for design and innovation-Facilitating co-creation sessions, focus groups, product testing, consumer interviews/shop-alongs, client workshops and stakeholder interviews-Creating verbal, written and visual communications, with a particular emphasis on problem framing, visual storytelling and design

Full service insights & innovation consultancy specializing in helping the world's leading consumer companies redefine their innovation success rates.As a senior consultant, responsible for designing and leading insights, strategy and innovation projects across multiple categories to deliver in-market successes through cross-functional collaboration and business pragmatism. Specializations include - Quantitative Research Interpretation and Insight developmentEthnography, Workshop Facilitation and Focus Group ModerationCommercial Growth through Strategic InnovationInnovation and Insight Training & Development

Responsible for leading market research, facilitation, moderation, and business analysis for clients in CPG/FMCG, financial services, and pharma verticals. -Executed and led qualitative/quantitative research to uncover both consumer and enterprise insights for clients -Leveraged primary and secondary research to identify patterns across cultural and economic systems that contributed to the launch of over a dozen new brand strategies for start-up and multi-billion dollar organizations

London, London, Gb

-Achieve business objectives through advertising budgets by recommending the best possible use of various digital media platforms -Analyze target audiences-Interpret & report media developments, market trends and understanding the motivations of consumers (including psychology and neuroscience)-Track PR, below-the-line channels, in-store, digital media, product placement and other emerging communications channels

Vancouver, Bc, Ca

-Assist in the key aspects of operations and in ensuring the successful delivery of the lululemon athletica culture, philosophy, values, and vision of raising the overall level of health in our communities-Encourages and energizes staff, and assists in evolving in-store functions and flow-Directly supervises Educators when managing the floor-Advocate for the culture of lululemon athletica and the tools available for personal growth and development such as the library, Brian Tracy CD’s, and goal coaching -Implement tools and work to enroll the rest of the team with them-Proactively acquires knowledge/education regarding company general information, news bulletins, store policy, processes, quality control, new garments/styles, customer feedback/experiences, and staff information/communiqué.

London, On, Ca

Part-time graphic designer of publications and promotions - Organization and scheduling of fitness programs, media brochures and publications for The University of Western Ontario’s Campus Recreation.- Design of posters, brochures, and flyers to promote fitness and nutrition activities. - Cooperation with other staff when creating several diverse publications and met print deadlines accordingly.