Vanessa Goh Email & Phone Number

Singapore

Singapore

Singapore

Singapore

Experienced in client servicing and data-driven decision making for top FMCG players across Personal Care and Beverage categories; understanding emerging consumer trends, competitor analysis, looking at key performance metrics (sales, price, promotion, distribution) to develop and improve brand/channel strategy.Demonstrated strong technical expertise and computer literacy in various softwares across all job experiences, resilient in different environments.

Singapore

• Consolidated weekly & monthly KPI dashboard reports to analyse store performances and product categories across stores and countries• Conducted vendor sourcing and developed proposals for 2017 Christmas festive gifting according to tiered customer base and budget allocation by tier• Coordinated Spring 2018 collection by liaising with stores and identifying Top Spenders to mail out look books to generate interest in launch• Managed and reviewed VIC / Top Spenders list for pre-sales and mark-downs• Provided after-sales support to local and overseas customers within the SEA region by liaising with stores, Merchandising, Inventory and Production teams to enhance long-term customer value and loyalty

Singapore

• Restructured and optimised existing CRM to ensure display of relevant information and to enhance ease of navigation for users• Researched and customized thought leadership articles for content marketing based on CRM Analytics and Communications Strategy to ensure targeted marketing and lead generation• Developed Digital & Social Media Strategy to create brand awareness and raise online corporate profile through website development and LinkedIn• Engaged in regular communications with respective Heads from the 13-member international Group to align Operational and Marketing strategies

Singapore

• Standardised pick-up templates, generated customised monthly reports, tabulated budget and forecast and hotel revenue management figures• Developed dynamic graphic consolidation of hotels’ performances to effectively analyse various KPI metrics, variance analysis in budget and forecast, as well as summary on regions/owners• Devised simple VBA with supervisor to extract and consolidate data• Improved functionality and performance of database through stress-testing

Singapore

• Prepared consolidation pack, lead schedules on Aura, bank reconciliations and MAS return forms to ensure smooth facilitation of audit process• Vouched and traced invoices and receipts to ensure accuracy in audit trail• Checked credit rating profiles of companies using Bloomberg to assess risk

Bachelor'S Degree, Accounting

Gce A Levels, Pcme