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A dynamic and creative professional who understands both the art and science of marketing and customer behavior. Committed to achieving bottom-line results, I offer a unique blend of strategic insight, analytic ability and executional excellence to drive business growth in both B2C and B2B organizations. eBook author "The Art and Science of Getting More Customers" and developer of proprietary OnePageStratMap™ frameworkMy personable and easy going manner helps me build cohesive, goal-oriented teams and strong coalitions that consistently deliver strong results.CORE STRENGTHS:• Talent for developing winning marketing strategies and programs that build brand value and customer loyalty.• An organized project manager, skilled at seeing the big picture, identifying tasks for cost-efficient completion. • Exceptionally quick ability to identify, focus and execute pivotal priorities• Operates with self-initiative in ambiguous/dynamic situations • Adept at communicating complex ideas in clear, concise mannerSpecialties: Marketing management, consumer behavior specialist, brand management, project management, sales support, brand strategy, CRM, new business development, integrated marketing communications, marketing research, go-to-market plans, product life cycle management, brand building, telecommunications, transportation, LEEDS green associate, eco-marketing, green business, writing, speaking
Best Care For You Inc.
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Director Business DevelopmentBest Care For You Inc. Jan 2016 - PresentNorridge IlIdentify, develop and execute client building strategies.
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Director Of Business DevelopmentAsi Home Healthcare Services Aug 2014 - PresentGreater Chicago Area
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Project CoordinatorAsi Home Healthcare Services Sep 2013 - Aug 2014Greater Chicago AreaSupport business development and growth in home health care segment.
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Marketing And Sales Support ManagerAmeriprise Financial Services, Inc. Feb 2009 - Dec 2012307 N. Michigan Suite 800 Chicago Il 60601Retained as Sales and Marketing Project Manager, responsible for developing and managing all aspects of e-marketing process, including maintaining and managing campaign schedules, list management, metrics reporting, analysis and providing all aspects of sales support including collateral, white papers and lead generation.• Increased website traffic by 50% by optimizing SEO • Increased customer acquisition by 20% by increasing number of qualified leads• Doubled customer-facing opportunities by launching LinkedIn group and moderating discussions on financial issues• Implemented Facebook advertising program generating new leads• Increased financial advisor speaker opportunities by 100% -
Segment Marketing ManagerNavistar Mar 2002 - Mar 2008Warrenville IlActively recruited to be marketing leader on turnaround and revitalization business team for $2B brand.• Reversed market share decline of $2B brand in first two years by creating a marketing strategy to address key concerns unearthed in comprehensive market and customer segmentation analysis: Dealer Activation, Customer Mix, strengthened Value Proposition• Increased customer acquisition rate by twenty percent: Launched unique sales program focused on quantifying and selling customer economic value, lead generation, lead development and Customer Relationship Management (CRM) • Customer collaboration: Launched ongoing Customer Advisory to assist in developing and refining customer value proposition, messaging and new feature development• Increased Productivity of New Product Development Process: Improved effectiveness of new product development initiatives by implementing an online customer feedback process to forecast market potential. -
Director Brand StrategySbc Communications Apr 1995 - Nov 2000Hoffman Estates IlActively recruited to bring CPG brand building expertise to conventional technology company. Led launch of first telecommunications brand extension, “Ultimatelink powered by Ameritech” and a pipeline of supporting initiatives.• Opened New Markets: Led Go-To-Market efforts for 20+ new service, performance and customer communications innovations.• Improved customer retention and loyalty via successful branding initiative• Awarded Patent: Led end-to-end development of family communications service with Lucent Technologies; team received US patent No. 7,085,363 and financial award.• Increased new product development productivity: Developed proprietary market-forecasting process called Rapid Research Protocol for quick assessment of market potential, business case development and go-to-market plans.
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Brand ManagerKraft Foods Apr 1990 - Apr 1995Montreal QuebecSuccessfully managed above-the-line revenue, below-the-line expense and market share for assigned brand. Consistently delivered results that exceeded expectations.
Vanessa Jackson Skills
Vanessa Jackson Education Details
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The Ohio State University MaMaster'S Degree
Frequently Asked Questions about Vanessa Jackson
What company does Vanessa Jackson work for?
Vanessa Jackson works for Best Care For You Inc.
What is Vanessa Jackson's role at the current company?
Vanessa Jackson's current role is Director of Business Development.
What is Vanessa Jackson's email address?
Vanessa Jackson's email address is be****@****ome.com
What is Vanessa Jackson's direct phone number?
Vanessa Jackson's direct phone number is +163067*****
What schools did Vanessa Jackson attend?
Vanessa Jackson attended The Ohio State University Ma.
What are some of Vanessa Jackson's interests?
Vanessa Jackson has interest in Environmental Sustainability, Skiing, Economic Empowerment, Traveling, Education, Environment, Reading, Poverty Alleviation, Fitness, Health.
What skills is Vanessa Jackson known for?
Vanessa Jackson has skills like Excel In Identifying Business Growth Opportunities, Proven Talent In Growing Business Volume, Thorough Knowledge Product Management, Thorough Knowledge Marketing Management, Thorough Knowledge Marketing Research, Expertise In Environmental Sustainable Management, Expert Verbal And Written Communication Skills, Marketing Book Author, Environmental Sustainability, Strategy, Leadership, Integrated Marketing.
Not the Vanessa Jackson you were looking for?
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Vanessa Jackson
Director Of Global Advocacy And Communications, And Head Of New York Office, Care InternationalNew York, Ny6gmail.com, crisisaction.org, olympicinternational.com, bactolac.com, att.net, yahoo.com3 +163195XXXXX
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Vanessa Jackson
Los Angeles County, Ca -
Vanessa Jackson
Greater Chicago Area3ameritech.net, kaplan.edu, thelemonadstand.com
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