Vanessa Jackson Email & Phone Number

Norridge IL

Identify, develop and execute client building strategies.

Greater Chicago Area

Greater Chicago Area

Support business development and growth in home health care segment.

307 N. Michigan Suite 800 Chicago IL 60601

• Retained as Sales and Marketing Project Manager, responsible for developing and managing all aspects of e-marketing process, including maintaining and managing campaign schedules, list management, metrics reporting.
• Increased website traffic by 50% by optimizing SEO
• Increased customer acquisition by 20% by increasing number of qualified leads
• Doubled customer-facing opportunities by launching LinkedIn group and moderating discussions on financial issues
• Implemented Facebook advertising program generating new leads
• Increased financial advisor speaker opportunities by 100%

Warrenville IL

• Actively recruited to be marketing leader on turnaround and revitalization business team for $2B brand.
• Reversed market share decline of $2B brand in first two years by creating a marketing strategy to address key concerns unearthed in comprehensive market and customer segmentation analysis: Dealer Activation, Customer.
• Increased customer acquisition rate by twenty percent: Launched unique sales program focused on quantifying and selling customer economic value, lead generation, lead development and Customer Relationship Management.
• Customer collaboration: Launched ongoing Customer Advisory to assist in developing and refining customer value proposition, messaging and new feature development
• Increased Productivity of New Product Development Process: Improved effectiveness of new product development initiatives by implementing an online customer feedback process to forecast market potential.

Hoffman Estates IL

• Actively recruited to bring CPG brand building expertise to conventional technology company. Led launch of first telecommunications brand extension, “Ultimatelink powered by Ameritech” and a pipeline of supporting.
• Opened New Markets: Led Go-To-Market efforts for 20+ new service, performance and customer communications innovations.
• Improved customer retention and loyalty via successful branding initiative
• Awarded Patent: Led end-to-end development of family communications service with Lucent Technologies; team received US patent No. 7,085,363 and financial award.
• Increased new product development productivity: Developed proprietary market-forecasting process called Rapid Research Protocol for quick assessment of market potential, business case development and go-to-market plans.

Montreal Quebec

Successfully managed above-the-line revenue, below-the-line expense and market share for assigned brand. Consistently delivered results that exceeded expectations.