Vanessa Cartwright's Location
New York, New York, United States, United States
Vanessa Cartwright's Contact Details
Vanessa Cartwright work email
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About Vanessa Cartwright
30 years experience building digital businesses in US, UK and Canada. Identification and development of new services, expansion into new markets and corporate development - acquisition, merger, investment.Track record of leadership creating successful business outcomes:- As CEO of Fluid, led the merger with Astound Commerce, forming the world’s largest privately owned digital commerce agency - Created a global partnership with Shopify, as Astound Digital President NA & UK- A early pioneer in AI, launching Fluid XPS (expert personal shopper) in 2015, with IBM Watson - EVP and General Manager NY, grew Blast Radius’ business by 400%, expanding services into social media, community management, content and mobile. Led post-acquisition integration into WPP - Responsible for post acquisition integration of RMG Connect Canada into the global WPP network, and transformation from offline to 100% digital agency services
Vanessa Cartwright's Current Company Details
Vanessa Cartwright Work Experience Details
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Non Executive DirectorGodonateUnited Kingdom
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Ceo And FounderAlando ConsultingUnited Kingdom
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President, Na & UkAstound Digital Nov 2023 - Nov 2024New York, New York, Us -
Chief Executive Officer, North AmericaAstound Digital Oct 2021 - Oct 2023New York, New York, Us
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Chief Operating OfficerAstound Digital Jan 2021 - Oct 2021New York, New York, Us
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Chief Client Success OfficerAstound Digital Jan 2019 - Dec 2020New York, New York, UsAs a member of the Executive team, responsible for leading the integration of Fluid into Astound Commerce, development of our new brand vision and mission and the re-structuring of our North American business and teams. My role includes leadership of Go To Market Strategy, Marketing, Partnerships, Direct Sales, Client Services and PMO, with the goal of achieving business growth, exceptional client relationships and delivering outstanding integrated digital commerce solutions to our clients.
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Member Of The Board Of AdvisorsNosto Sep 2019 - Oct 2024Helsinki, Southern Finland, Fi -
Ceo And Managing PartnerFluid Nov 2016 - Jan 2019Oakland, Ca, UsAs CEO, responsible for Fluid's agency and software (Fluid Configure) businesses, leading the corporate development process that resulted in the merger of Fluid with Astound Commerce, to form the largest independent digital commerce agency globally. -
Chief Client Development Officer And Managing Director NyFluid Jul 2014 - Nov 2016Oakland, Ca, UsA member of Fluid's Senior Management Team, I am responsible for revenue growth and profitability from both our Saas products and our agency services. This includes new business development and sales as well as all existing client relationships. In addition to directly managing a team of 15, including 2 VPs Business Development, VP Sales and VP Account Management, I also lead our New York office, which has grown since 2012 from 10 to 30 full-time employees, across Strategy, User Experience, Creative and Engineering. Fluid focuses on e-commerce customer experience, and our clients are largely within the Internet Retailer top 100, including The North Face, Levis, Puma, HSN, Harman Kardon/JBL, LL Bean, Target, Estee Lauder, ToysRUs and Oakley. - From July 2014, I have led the integration of Fluid's sales and account management teams, across our Saas product and agency services business, developing new positions, commission and compensation plans, sales process and account portfolio planning.- Business planning, including development of financial targets and P&L, individual targets and quotas, and overall company vision and go-to-market strategy. - Management of inside sales and external demand generation resources and programs.
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Managing Director Ny, Evp Client Services & Business DevelopmentFluid Oct 2012 - Jul 2014Oakland, Ca, Us
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Svp Senior Client Partner & General Manager, NyBlast Radius (Wpp) Oct 2008 - Jun 2012Vancouver, Bc, UsA member of the Extended Executive Team for Blast Radius, I was the SVP Senior Client Partner, and General Manager for the New York agency, with P&L responsibility for $12m+ profitable revenue, and management responsibility for Client Services, Strategy, Creative/User Experience and Technology resources. - Since 2008, increased NY revenue by 400%, and grew agency size from 10 to 50+ employees.- Senior client relationship leader, for clients that include: Bacardi, Cox Communications, Kraft, Tommy Hilfiger, Bottega Veneta, L'Oreal/Giorgio Armani, Citibank/Smith Barney, Comcast. P&G. - Successful business development leader, partnering with the EVP Global Client Development to win approx 75% of new business pitches.- Expanded core service offering for clients to include social media, content strategy and mobile.- Led teams to deliver Strategy, Creative/User Experience and Technology service offerings.- Developed both Global and US Market multi-channel marketing programs for CMO, SVP and VP-level marketing clients to meet their global and US market business needs. - Client services team leader, responsible for recruitment, training, coaching and mentoring, performance management and goal-setting.- Member of WPP Digital Advisory Council. -
Vp, Client PartnerBlast Radius (Wpp) Oct 2007 - Oct 2008Vancouver, Bc, UsA member of the Senior Management team, I led a portfolio of client businesses of $10m annual revenues, including businesses within Cable/Telecommunications, and Financial Services industries. I joined Blast Radius in the Vancouver headquarters in 2007, and relocated to New York in mid-2008 in order to lead and develop the NY agency and team. I partnered with the EVP Global Business Development on NY and Toronto business development.- 100% growth of the NY agency within 12 months.- Delivered the largest profit contribution to Blast Radius in FY2008.- Led multi-disciplinary teams of up to 50 resources, to deliver innovative solutions to our clients, encompassing business consulting, brand strategy, social media strategy, user experience, platform build, SEO and digital marketing services.
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Managing Director, Rmg Connect CanadaRmg Connect (Jwt, Wpp) May 2006 - May 2007New York, Ny, UsResponsible for RMG Connect Canada, including both Vancouver and Toronto.- Exceeded financial targets for both revenue and profitability in FY2007.- Consolidated the Vancouver and Toronto businesses into RMG Connect Canada, through a reorganization that included the creation of a single agency leadership team across creative, production and strategy, development of a new Canadian P&L, and re-structuring of teams on key accounts, such as HSBC Canada, and new cross-agency processes.- Led the transition of the agency from predominately offline to online service offering, through - assessment of talent requirements- recruitment of new skill-sets- updating workflow and operational processes- extending existing client relationships to include digital- development of new client relationships in digitalLed and managed the HSBC Canada integrated account, as part of WPP's Team HSBC, launching HSBC Direct and HSBC Premier in Canada. Responsible for:- Brand strategy- CRM/DM planning and execution- Digital campaigns including micro sites- Out of home advertising- Print advertising- TV (adaptation of Global TV)- Data, analytics and reporting across all channels -
Managing Director, VancouverRmg Connect (Jwt, Wpp) May 2005 - May 2006New York, Ny, UsMember of RMG Connect's global management team, reporting to the NY-based Global CEO, I led the Vancouver agency, managing our transition into the RMG Connect global network, and the larger networks of JWT and WPP. Working closely with RMG Connect's US-based agencies and partnering with JWT when appropriate, I led teams to deliver both digital and direct marketing services to our clients, including large-scale platform builds, digital strategy and consulting, digital marketing and media, SEO, direct mail and data/analytics.- Exceed financial targets in both FY2005 and FY 2006.- Retained and expanded services for key clients.- Extended core offering to included full service digital capabilities through partnerships with the RMG Connect network and strategic hiring.- Partnered with RMG Connect's Global Head of Data and Analytics to provide robust and insightful data and analytics services to our clients.
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Senior Account DirectorRmg Connect (Jwt, Wpp) Sep 2002 - Apr 2005New York, Ny, UsLeader of the Client Services team, responsible for portfolio of client businesses, in the telecommunications, financial services, consumer goods and not-for-profits industries. - Pitched and won the FEMA (Federal Emergency Management Agency) National Flood Insurance Program account, as part of an integrated team with JWT (Atlanta) and Ogilvy PR (DC). - Led all digital and direct/data services for FEMA, the largest account in the agency's history. Created a multi-disclipinary team across 6 North American locations to deliver platform build, digital and direct marketing strategy and all digital and direct marketing campaign executions.
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Account DirectorRmg Connect (Jwt, Wpp) Sep 1999 - Aug 2002New York, Ny, UsLed client services team, and responsible for portfolio of client businesses across not-for-profits, financial services and telecommunications industries.
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Account DirectorWwav Rapp Collins 1997 - 1999New York, Ny, UsLed Oxfam, Imperial Cancer Research Fund, Scope and The Blue Cross accounts to drive new donor acquisition and increase in value of current donor base. -
Senior Product ManagerBook Club Associates 1996 - 1997Swindon, GbLed Database Marketing for 2 million members of World Books and Literary Guild, to drive member retention and increase current member value. -
Product Manager (New Member Acquisition)Book Club Associates 1995 - 1996Swindon, GbDeveloped new member acquisition programs, including direct mail, FSIs, inserts and direct response print advertising, to increase memberships in QPD (Quality Paperbacks Direct) and the Mystery and Thriller Guild.
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EditorBook Club Associates 1994 - 1995Swindon, Gb
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Associate EditorBook Club Associates 1993 - 1994Swindon, Gb
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Editorial AssistantBook Club Associates 1992 - 1993Swindon, Gb
Vanessa Cartwright Skills
Analytics
Web Analytics
E Commerce
Integrated Marketing
Digital Marketing
Online Advertising
Relationship Marketing
Advertising
Social Media Marketing
Business Development
Digital Media
Social Media
Marketing Strategy
Account Management
Sem
Marketing
Marketing Communications
New Business Development
Television
Business Strategy
Social Networking
Crm
Direct Marketing
Change Management
Beauty
Alcoholic Beverages
Cosmetics
Fashion
Cable Management
Content Development
Prestige
B2b
Creative Strategy
Direct Mail
Strategic Partnerships
User Experience
Strategy
Mobile Devices
Interactive Advertising
Interactive Marketing
Mobile Marketing
Brand Development
Seo
Digital Strategy
Customer Relationship Management
Vanessa Cartwright Education Details
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Keele UniversityJoint Honours -
Cim | The Chartered Institute Of MarketingMarketing
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Woodbridge School, Suffolk, Uk
Frequently Asked Questions about Vanessa Cartwright
What company does Vanessa Cartwright work for?
Vanessa Cartwright works for Godonate
What is Vanessa Cartwright's role at the current company?
Vanessa Cartwright's current role is Non Executive Director.
What is Vanessa Cartwright's email address?
Vanessa Cartwright's email address is vc****@****uid.com
What is Vanessa Cartwright's direct phone number?
Vanessa Cartwright's direct phone number is +141526*****
What schools did Vanessa Cartwright attend?
Vanessa Cartwright attended Keele University, Cim | The Chartered Institute Of Marketing, Woodbridge School, Suffolk, Uk.
What skills is Vanessa Cartwright known for?
Vanessa Cartwright has skills like Analytics, Web Analytics, E Commerce, Integrated Marketing, Digital Marketing, Online Advertising, Relationship Marketing, Advertising, Social Media Marketing, Business Development, Digital Media, Social Media.
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