Vanessa Herbert Email & Phone Number

Brecksville, Ohio, United States

Avon, Ohio, United States

Own full lifecycle for product categories, first for Weatherization, currently for Packaging Tape category. Develop strategic multi-year strategies for category and corporate growth initiatives. Drive new product development and initiate opportunities for cost savings and profitability improvements• Collaborated with Sales and internal teams to drive portfolio sales• Lead project teams to launch new product innovation projects• Managed in-depth SKU consolidation across categories• Identified cost savings opportunities with Global Sourcing and Sales to improve profitability on problematic items • Created comprehensive competitive analysis using market share, consumer research, and retail landscape to inform market position and direct go-to-market opportunities for growth• Managed one (1) direct report in each category, each with individual category ownership

Owned complete product life cycle, including strategy planning and new product development for Plumb Craft plumbing business, a brand with over 1,000 unique plumbing repair parts and accessories, as well as the Aqualife faucet product line.• Created 3-year strategic plan focusing on new product development and new market penetration• Introduced 14 new plumbing and 8 new faucets• Created sku rationalization process, increasing profitability by 3%

Cleveland, Ohio, United States

-> Worked with sales executives in the development and tracking of chain-specific financial account plans to support American Greetings long-term growth and profitability for US and Canadian divisions. - Created and managed tools to assist sales associates in building financial plans their accounts. - Tracked activity against financial plans, providing analysis and metric reviews to senior executives. - Managed alignment and coordination with supply chain and internal business units to ensure appropriate budget and supply allocations for retail customers.-> Managed the planning, development, communication, and approvals of all sales initiatives for US and Canada Sales Divisions, including developing analysis and regular summaries for executive alignment on goals. - Coordinated sales proposals for off-plan chain initiatives to the senior executive team. - Created and defined end-to-end approval process with senior executive leadership.-> Served as key communication contact between Sales and internal business and functional partners for all store activities.-> Supported sales engagement through coordination of Sales events and meetings, creating activities that fostered positive team interactions ranging from holiday events to Town Halls and National Sales Meetings.

Cleveland, Ohio, United States

-> Partnered with internal systems and software development consultants to develop solutions and business transformation to SAP and JDA systems (assortment and space planogramming focus).-> Directed change management in the organization and successful implementation of new organization and process.

-> Held P&L responsibility, strategy creation, and retail execution for ten card assortments distributed across multiple brands and retailers with annual sales ranging from $900K to $25M.-> Managed technology (battery-operated cards) program: merchandising, reporting, pricing, and communications.-> Executed re-branding of technology program, partnering with executive leadership, marketing agency, visual merchandising teams, consumer research, and digital partners.-> Served as project lead to develop 3-year plan for Alternative card portfolio, leading to R&D launch of two new programs.-> Served as project lead to establish distribution plan and execution for new card line in over 7000 stores, managing a multi-level team of 19 full-time and temporary employees.

Cleveland, Ohio, United States

-> Defined strategy, developed, executed, and managed comprehensive marketing plans including product development to support the fiscal goals of American Greetings and Walmart.-> Met or exceeded Walmart sales plans for key holidays, averaging between $2M and $24M in sales.

Cleveland, Ohio, United States

-> Assisted in development and execution of marketing strategies for several holiday programs-> Managed development of several product brand lines each holiday to support marketing strategies-> Managed and developed several small holiday marketing plans, taking the management role for all aspects of program development-> Partnered with creative and copy teams to design each individual card within a holiday program during product development process-> Assisted in managing downstream impact of marketing decisions by clear, timely coordination with supporting operational teams

Cleveland, Ohio, United States

-> Became first Seasonal Analyst to individually manage a minor holiday program of 20 skus -> Developed quantitative and qualitative research support materials for holiday marketing plans and line development, including trend research, sales analysis, and COGs analysis-> Assisted in development of line lists, including updating, and maintaining line lists during the product development process

Cleveland, Ohio And Sarasota, Florida

-> Managed execution of marketing, sales, and promotional initiatives for territory consisting of nine Lowe's Home Improvement stores (9 in NE Ohio, 9 in SW Florida).-> Organized and executed in-store product promotional events, including NASCAR storefront events.-> Drove sales and productivity through merchandising solutions and associate training programs.-> Increased Sarasota territory sales by 33% for 2004 versus 2003.-> Increased Cleveland territory sales by 35% in 2003 versus 2002.-> Won top sales awards for Levelor brand weekend selling events.

Hudson, Ohio, United States

-> Assisted in management and coordination of sample product, delivery, and setup for trade shows (baby fairs, Toy Fair, and other media opportunities).-> Independently traveled and worked trade show booths in several key media outlets.-> Assisted in developing, implementing, and maintaining littletikes.com.