Vanessa Johnston Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney Children'S Hospital, High Street, Randwick, Nsw 2031

Raising funds for the children's hospitals at Randwick and Westmead, Bear Cottage, NETS and Kids Research.Responsible for a team of 9 acrossMarketing & BrandDigital ProductionSocial MediaDirect MarketingArt ProgramDeveloped Digital Strategy and built a high performance Digital Engagement team Led 3 Gold Telethon Appeals - raising in excess of $15mLed the first combined Xmas Appeal across Sydney Children's Hospitals Network raising $5m

Sydney, New South Wales, Australia

A specialist marketing communications consultancy offering a range of services with a digital focus on a short, medium or long-term basis. Services included strategic planning, development and implementation.Giving brands a voice, managing their online footprint and measuring the true effectiveness. F.X. Buckley Steakhouses- Trebled the database- Initiated a regular communications and reward program- Established a meaningful social media footprint and digital strategy- Doubled web traffic and 'path to booking' via improved web content and targeted social engagementCarl Scarpa- Launched an e-commerce business for the brand, targeting Ireland and the UK- Grew online sales from zero to 5% of total turnover in 24 months- Developed a successful EDM program- Drove social media strategy and built and engaged Facebook audience of 12,000

82 Cope Street, Waterloo, Nsw 2017

Ranked as one of the Top 50 film schools in the worldSTRATEGY:• Developed and implemented a new digitally focused marketing strategy combining SEO, SEM and Social Media with a PR program• Devised an international recruitment sales and marketing strategyCOMMUNICATION:• Responsible for all internal and external communications• Developed and launched a new website and CRM that allowed the business to track and monitor recruitment enquiries online for the first time. • Developed a senior management and Board reporting pipeline dashboard to improve the visibility, measurability and decision-making around marketing activity.RESULTS:• Reduced marketing costs by 24% and achieved 19% growth in student numbers in 2016.• 500% increase in new enrolment enquiries and the largest ever international student intake in 2017• Grew web visits grew from an average of 2,000 users per month to 11,500 over 3 months • Grew Social Media following by 400% to 20k in 2 years across all platforms

Dublin, County Dublin, Ireland

Managed the Marketing & Communications team of 5. Responsible for all site and email communciation, member recruitment satisfaction and retention. Also responsible for Marketing & PR planning and implementation. As Partnership Director I also managed key accounts such as MBNA, DAA, Fiat and Tesco. Member of Senior Management and Commercial Steering Team.Launched the Pigsback.com Irish Enterprise Award in 2009. Introduced the Guaranteed Irish symbol on Pigsback.com. Successfully implemented a partnership agenda for contra marketing opportunities.

Managed a portfolio of dairy and culinary brands (Munch Bunch, Buitoni and Herta) sourced from 7 European factories. Responsible for the development of Marketing Plans. Moved value share of kids dairy from 8.3-10.7% (MAT) in two years. Successfully launched Munch Bunch Squashums in Ireland. Initiated sponsorship of the Children’s Book Festival. Created Irish specific TV creative for Buitoni (on a tight budget). Developed an local online destination for Munch Bunch at www.familytoday.ie

I was contracted by Jupiters to work on several key projects* Relaunching the Keno brand across Australia* Announcing the new brand using a sports sponsorship strategy* Developing a short-term marketing program for www.centrebet.com which included SEO and PPC activity and the execution of several affiliate programs

Adair Marketing was a specialist below line agency which worked closely with Coles on a number of key instore programs such as Coles Great Meal Ideas. I joined Adair Marketing as an Account Director but was promoted to the role of General Manager (Sydney). In this position I had full commercial responsibility for the Sydney business and a team of 5. I was responsible for;* Development and implementation of business plans to achieve key business growth objectives* Identification of new business development opportunities and strategic alliances

Ireland

Managed media, consumer and trade marketing activity for iconic brands such as Dime, Toblerone and Terry's Chocolate Orange

Professional Diploma, Digital Marketing

SEO, PPC, Email Marketing, Display Advertising, Social Media, Mobile Marketing, Analytics, Strategy and Planning

Dbs, Marketing

Ba, History

Activities and Societies: Womens Hockey Club (Club Captain 1990-91) Womens Cricket Club Hereaen

Education record