- Spearhead the creation, execution, and analysis of Shopper Marketing plans across all retail channels including Mass/Club (Walmart, Sam’s Club, Costco), Grocery (Kroger, HEB, Publix, ABSCo, and more) and Hispanic Specialty, ensuring alignment with brand and business objectives.- Serve as the shopper marketing team-lead, mentoring three direct reports to foster growth and development while keeping performance a priority. - Provide strategic thought leadership in the development of annual and multi-year plans, product launches, and strategic business initiatives. - Partner strategically with cross functional teams to develop customer-specific strategies and participate in critical customer meetings including line reviews, category reviews, and product sell-ins.Delivered a 25% reduction in non-working dollars by optimizing the agency SOW and negotiating cost savings with 3p vendors.

- Led the development and execution of annual retail shopper marketing plans for Walmart, ensuring alignment with brand objectives and stakeholder strategies while managing a $6MM budget.- Functioned as the primary day-to-day lead to the client, providing strategic thought leadership and addressing opportunities and challenges. - Conducted thorough analysis of program results to guarantee delivery of anticipated results and alignment with client objectives.- Spearheaded the launch of an inaugural “meals at home” campaign during the Covid-19 pandemic, which resulted in an 8% sales lift at Walmart and became an anniversary campaign for Coca-Cola.

- Oversaw full year shopper marketing campaigns, managing a $4MM annual budget across multiple retailers including Walmart and Pet Specialty stores.- Developed and fortified client relationships by offering well-grounded recommendationsbased on brand objectives and business goals.- Led the development of one direct report through mentorship, coaching, and ongoing performance feedback.

- Pioneered the development of impactful retail shopper marketing programs for Walmart and Sam’s Club, overseeing their seamless execution while fostering collaboration with cross-functional support teams.- Drove thought-leadership by identifying incremental opportunities for growth beyond business planning.- Functioned as the primary day-to-day lead for clients, providing expert guidance on program tactics, project implementation, client service, and strategic thought leadership.

- Managed a $2MM annual portfolio, focused on bringing marketing campaigns to life in-store for retailers including Walmart, Walgreens, CVS, and Adult Beverage stores.- Cultivated relationships with cross-functional teams across various retail channels, ensuring timely and strategic project completion.- Provided recommendations for new and value-added services aligned with client KPIs to foster business growth.

Managed operational efficiencies for multiple B2C businesses, including the medical, beauty, and e-commerce industries.