Vanessa Kelly, Msm Email & Phone Number

Atlanta, Ga, Us

United States

Is responsible for the development of innovative campaigns to meet the marketing and business objectives of the organization. Provides operational guidance for the execution of communications and marketing initiatives. This includes providing content for the website and the portal, brand awareness campaign efforts, activities associated with the national conference and other projects. Works in a matrixed structure between network communications and the marketing functional area… Show more Is responsible for the development of innovative campaigns to meet the marketing and business objectives of the organization. Provides operational guidance for the execution of communications and marketing initiatives. This includes providing content for the website and the portal, brand awareness campaign efforts, activities associated with the national conference and other projects. Works in a matrixed structure between network communications and the marketing functional area, cooperatively and effectively ensuring the proper alignment with brand management strategy and plans of the CASA/GAL Association.- Ensures integration, implementation, and measurement of the organization’s brand strategy acrossthe CASA/GAL Network- Coordinates Network State and Local Branding, volunteer recruitment and other awarenesscampaigns- Develops marketing and communications tool kits that align with national awareness campaignsrelative to child welfare issues- Develops network tools and messaging to ensure dissemination and roll out of new programs andinitiatives - Ensures that brand identity, messaging, and marketing and communications strategy areconsistently infused in all organizational efforts (programming, development, employee relations,etc.).- Oversees the planning, development and implementation of the network marketing, social media,print and digital content and email marketing to support strategic goals and objectives.- Supports strategic plan development- Works collaboratively with the development team to effectively communicate with donors in amanner that is engaging and compels them to take action to support the organization and itsmission.- Develops communications materials, such as email campaigns, newsletters, blogs while ensuring culturally humble, trauma-informed, and child-centered messaging Show less

Greater Atlanta Area

Atlanta photographer specializing in corporate and social events. Portfolio is available for review below.

Atlanta, Georgia, United States

Managed Digital Department for New Georgia Project and NGPAF team of 4. During her tenure, social platforms that have garnered over 36M impressions. In charge of production of photography and videography projects across the org. Oversaw website redesign in late 2021.

Atlanta, Georgia, United States

The Georgia Peanut Gallery is a non-partisan partnership made up of civil rights organizations and people dedicated to ensuring and promoting fair, transparent, and accessible elections for all Georgians.The Peanut Gallery recruits and trains volunteers from across the state to monitor and report activities at local county board of elections meetings to ensure that county officials are accountable to the people.The coalition’s mission is to shed light on the decisions that… Show more The Georgia Peanut Gallery is a non-partisan partnership made up of civil rights organizations and people dedicated to ensuring and promoting fair, transparent, and accessible elections for all Georgians.The Peanut Gallery recruits and trains volunteers from across the state to monitor and report activities at local county board of elections meetings to ensure that county officials are accountable to the people.The coalition’s mission is to shed light on the decisions that impact voting and elections in Georgia by collecting and publishing board of elections reports and mobilizing advocacy efforts designed to expand, promote, and protect our right to vote. Through volunteer empowerment, community mobilization, and legal action, the Peanut Gallery combats voter suppression where it starts: at the local level. Show less

United States

Greater Atlanta Area

Responsible for strategic content marketing execution across all levels of planning, production, distribution, socializing, and performance measurement. Promotes internal advocacy for the brand as well as energizing its presentation externally. Works hand in hand with marketing colleagues and business leaders to ensure brand positioning and cross market messaging resonates well in each market we serve. Proven ability to effectively communicate, network and stimulate engagement with audiences… Show more Responsible for strategic content marketing execution across all levels of planning, production, distribution, socializing, and performance measurement. Promotes internal advocacy for the brand as well as energizing its presentation externally. Works hand in hand with marketing colleagues and business leaders to ensure brand positioning and cross market messaging resonates well in each market we serve. Proven ability to effectively communicate, network and stimulate engagement with audiences across multiple media formats. Show less

Greater Atlanta Area

Led digital marketing efforts, managing TNG social media channels, website, blog, and nurture programs. Supported marketing campaigns, brand positioning, and thought leadership efforts. Also managed corporate intranet platform and content.

Greater Atlanta Area

- Served as the main point of contact for 35+ Cinema, Travel, and Stadiums/Arena accounts. Responsible for driving new business and expanding business with existing customers.- Responsible for identifying, developing and potentially closing opportunities for NCR hardware, software products and services. - Working to grow market hardware, software and services revenues profitably and position NCR as market leader for solutions in the Hospitality industry. - Maintained high levels of… Show more - Served as the main point of contact for 35+ Cinema, Travel, and Stadiums/Arena accounts. Responsible for driving new business and expanding business with existing customers.- Responsible for identifying, developing and potentially closing opportunities for NCR hardware, software products and services. - Working to grow market hardware, software and services revenues profitably and position NCR as market leader for solutions in the Hospitality industry. - Maintained high levels of customer satisfaction and loyalty with customers by anticipating their needs and executing on promised deliverables. . - Developed customer account strategies and tactical penetration plans to help guide account growth. - Responsible for collection of annual support and maintenance fees for NCR solutions for all assigned accounts. - Sell against annual revenue targets for software licenses and services.. - Develop compelling value propositions based on ROI cost/benefit analysis. - Educate assigned accounts on NCR solutions. - Establish collaborative relationships with internal constituents to execute and manage contracts, resolve customer issues and coordinate successful sales activities. - Always striving to effectively communicate account activity and requirements with all support staff to ensure client satisfaction is maintained at the highest level. Show less

Greater Atlanta Area

PR Committee Chair responsibilities and achievements: - Lead a committee of 18 people - Responsible for the creation and distribution of weekly e-blast (avg open rate 17.9%) - Manage social media accounts (growth: Facebook +500; Instagram +600; Twitter +300 with organic impressions avg 9.2k/month) *Membership and retention have subsequently reached record numbers - Created #YPCorrespondent program to allow all membership to have a voice in our social media space -… Show more PR Committee Chair responsibilities and achievements: - Lead a committee of 18 people - Responsible for the creation and distribution of weekly e-blast (avg open rate 17.9%) - Manage social media accounts (growth: Facebook +500; Instagram +600; Twitter +300 with organic impressions avg 9.2k/month) *Membership and retention have subsequently reached record numbers - Created #YPCorrespondent program to allow all membership to have a voice in our social media space - Assisted in the creation of the official ULGA-YP member GroupMe; created group use guidelines; currently have 122 active members engaged in daily conversation - Cultivate community relationships to help strengthen the ULGA-YP presence and brand - Implemented a new committee meeting speaker series that features Metro Atlanta marketing experts speaking to our members and helping us further develop our committee/organization programming - Attained recognition for social media excellence at the National Urban League Conference - Serve on the Urban League of Greater Atlanta Marketing Task Force Show less

Georgia World Congress Center

• Independently managed all food and beverage services for the Georgia World Congress Center Authority including Employee Recognition Week, New Stadium meetings, Town Hall Meetings and monthly Governors Board Meetings.• Worked directly with Regional Marketing Director and across departments in planning, design, and execution of marketing collateral for an array of large scale events such as the 2013 SEC Championship, Chick-Fil-A Bowl, True Value Spring & Rental Reunion, and Microsoft… Show more • Independently managed all food and beverage services for the Georgia World Congress Center Authority including Employee Recognition Week, New Stadium meetings, Town Hall Meetings and monthly Governors Board Meetings.• Worked directly with Regional Marketing Director and across departments in planning, design, and execution of marketing collateral for an array of large scale events such as the 2013 SEC Championship, Chick-Fil-A Bowl, True Value Spring & Rental Reunion, and Microsoft Convergence to build brand loyalty through guest engagement, and drive incremental sales• CRM system update liaison for GWCC Levy office; coordinated and distributed transition updates to Senior management, employees, and the Partner (Georgia World Congress Center Authority) • Worked directly with Executive Chef in the re-assessment and re-design of Levy/GWCC Menu Show less

Georgia World Congress Center

• Assisted in the planning of food and beverage service for events hosting up to 24,000 guests, reporting directly to Director of Sales• Coordinated distribution of event details to all department• Updated and reported daily sales numbers to accounting

• Provided an outstanding customer experience by using consultative skills to anticipate customer needs, suggest alternatives, and find solutions to meet customer needs. Identify and recommend best practices in areas of print design• Demonstrated ability to complete projects and assignments accurately, catching errors before completion, despite a large workload, competing demands and a fast paced environment.• Partnered with Store Manager to ensure completion and reconciliation of all… Show more • Provided an outstanding customer experience by using consultative skills to anticipate customer needs, suggest alternatives, and find solutions to meet customer needs. Identify and recommend best practices in areas of print design• Demonstrated ability to complete projects and assignments accurately, catching errors before completion, despite a large workload, competing demands and a fast paced environment.• Partnered with Store Manager to ensure completion and reconciliation of all cycle counts and inventories.• Lead store to President’s Club status for FY13; a top revenue store in the district through efficient accounting practices and upselling products and services • Assisted regional and national management is hosting several conferences in the Georgia World Congress Center and providing attendees with excellent customer service Show less

Greater Atlanta Area

• Specializing in personal and small business branding• Regularly addressed a wide range of patient issues/problems that required unique solutions, always ensuring client satisfaction• Often work under tight time constraints, adapting priorities, and multiple assignments by utilizing excellent time-management skills to assure timely delivery of projects.

Greater Atlanta Area

• Provide creative leadership, including concepts for leveraging graphic identity standards to ensure a consistent look and feel, while providing a unique and fresh image to the market• Provide counsel on optimizing print and online advertising effectiveness as part of an integrated go-to-market campaign• Executed a social media marketing campaign that increased interactions with unique users by 327% and doubled total number of fan page followers • Directed the design of… Show more • Provide creative leadership, including concepts for leveraging graphic identity standards to ensure a consistent look and feel, while providing a unique and fresh image to the market• Provide counsel on optimizing print and online advertising effectiveness as part of an integrated go-to-market campaign• Executed a social media marketing campaign that increased interactions with unique users by 327% and doubled total number of fan page followers • Directed the design of advertisements, print collateral, direct mail, Powerpoint slides, etc., using Victory H2O graphic identity standards in a fresh and compelling way. Show less

Master Of Science - Ms, Marketing

Specializing in Brand & Customer Management. Studies focused on the creation and management of profitable long-term relationships.

Bachelor Of Arts (Ba), Graphic Design

Activities and Societies: Alpha Kappa Alpha Sorority, Inc, Talent Search Committee, Into The Streets

Education record