Research And Insights Manager
Dubai, United Arab Emirates
-Led Insights Pool, the group’s business and consumer intelligence hub, as the central researcher and content writer -Authored proprietary research studies and op-eds that were published by leading regional titles (Forbes Middle East, Gulf News, Arabnet)-Conducted trend-mapping, brand health, consumer behavior, and business case studies for large multinational and regional clients (OSN, Visa, Procter & Gamble, Majid Al Futtaim, and Abdul Latif Jameel)-Served as the research lead on… Show more -Led Insights Pool, the group’s business and consumer intelligence hub, as the central researcher and content writer -Authored proprietary research studies and op-eds that were published by leading regional titles (Forbes Middle East, Gulf News, Arabnet)-Conducted trend-mapping, brand health, consumer behavior, and business case studies for large multinational and regional clients (OSN, Visa, Procter & Gamble, Majid Al Futtaim, and Abdul Latif Jameel)-Served as the research lead on winning media pitches for OSN, Marriott Hotels, Department of Tourism and Commerce Marketing, and Expo 2020 Show less