Vanessa Alexander Email & Phone Number

Denver, CO, US

- Develop and execute a strategic vision and global roadmap for a diverse portfolio of conferences, tradeshows and field marketing events across the globe- Cross-functional planning to ensure that events and initiatives are integrated with the overall business strategy- Oversee the planning, development and execution of both customer-facing and internal.

Carson, California, United States

• Lead a multi-faceted team of 50+ full-time and part-time employees responsible for client/fan experience, event operations and presentation.
• Head producer for all LA Galaxy home matches and events while collaborating with sales, marketing and sponsorship teams to deliver upon high-value contractual obligations, organization initiatives and sales campaigns.
• Develop and maintain department business operations including, annual department business plans, budget, goals and recaps.
• Demonstrate advanced strategy, foresight, innovation and constant evolution of ideas and deliverables while providing multiple options for solutions in a fast-paced environment.
• Facilitate executive buy-in and foster relationships with cross-functional stakeholders to manage and optimize execution of key events and large scale brand projects.

Greater Los Angeles Area

Greater Los Angeles Area

• Oversaw grassroots marketing program responsible for engaging local promotion of marketing campaigns, and 325+ community activations + 12,000 unique pipeline leads, annually.
• Managed and optimized execution of event lead generation initiatives within targeted local demographics.
• Primary liaison responsible for negotiation of grassroots activation trade deals, and fulfillment of contractual obligations.
• Spearheaded management of staff, inventory, logistics and collateral to support key initiatives.